RFP-23STC007 Communication of Sustainable and Equitable Communities that Reduce Vehicle Miles Traveled

The California Air Resources Board (CARB) is seeking a consultant to develop communications strategies, guidance, and materials that effectively communicate the benefits of sustainable, equitable communities that reduce vehicle miles traveled (VMT) and build support for the necessary policies. The project involves conducting messaging research, including public opinion research such as focus groups and polling, to understand public support for efforts to reduce VMT in a way that advances racial equity, and developing communications products for CARB to use with policymakers and the general public. The desired outcomes include a well-led process of outreach and engagement, a messaging guide for communicating with policymakers, and a communications materials toolbox designed for a broad range of interested parties. The contract term is 31 months, with a one-year option to renew, and the total budget for the entire contract is $500,000. Proposals are due by April 9, 2024.

The RFP does not specify any set-aside designations or restrictions on the types of organizations that can respond. There is no information provided about any incumbent vendors or current contractors, and the RFP does not mention any existing infrastructure or technology that requires integration. The RFP is focused on soliciting competitive proposals from experienced and qualified contractors to address the challenges CARB faces in communicating the need for policy changes to build sustainable, equitable communities and reduce VMT.