RFP Secondary #CV23-121 - #CaliforniansForAll Youth Service Corps Marketing
Closed State & local contract opportunity Posted
- Solicitation number
- 0000030222
- State
- California
- Responses due
Opportunity facts
- Jurisdictions
- NIGP codes
- UNSPSC codes
- 80101509 Government affairs and community relations consultation service
- 80141501 Marketing analysis
- 80171600 Publicity and marketing support services
- 80171602 Online and social media publicity service
- 80171603 Publicity and marketing advisory service
- 80171604 Public information campaign service
- 80171605 Press release and media kit service
- 80171906 Government relations consultation and engagement
- 80171908 Not for profit organization relations consultation and engagement
Opportunity details come from caleprocure.ca.gov. Updated .
About this opportunity
The State of California, through the Office of Planning and Research (OPR), is seeking a qualified contractor to develop and execute an advertising/marketing campaign to support recruitment and member enrollment for the CaliforniansForAll Youth Service Corps. The contractor must possess strong project management skills, the ability to manage subcontractors, extensive knowledge of the diverse California media market, and the ability to effectively utilize statewide media to deliver a coordinated marketing strategy. The scope of work includes branding, website development, social media engagement, paid media strategy, and creative asset production. The total contract value is up to $2,000,000. Proposals are due by 5:00 PM PST on April 19, 2024, and will be evaluated based on administrative, reference check/minimum qualifications, technical, and cost criteria.
The contract opportunity includes set-asides and incentives for certified small businesses and disabled veteran business enterprises. There is no incumbent agency, and this is the first marketing solicitation for this program. The program targets youth aged 16-30, with priority given to those facing barriers to employment. Bidders may include subcontractors, with a minimum of 25% Small Business and 3% Disabled Veteran Business Enterprise participation required.
Opportunity text
The State¿seeks a qualified Contractor with creative breadth that can quickly develop and/or clarify brand identities and execute an advertising/marketing campaign to support program recruitment and member enrollment. The Contractor must possess strong project management skills, the ability to manage subcontractors (if necessary), have extensive knowledge of the diverse California media market, and the ability to effectively utilize statewide media¿to deliver a coordinated marketing strategy. The total dollar amount to be awarded from this RFP is up to $2,000,000.00. Addendum 1 (3/6/2024): Webinar Recording can be viewed at: https://www.youtube.com/watch?v=4ghD6ummlaE Addendum 2 (4/2/2024): Added language for ATTACHMENT 20: GenAI Disclosure & Factsheet Form STD 1000 and Executive Order N-12-23 ¿ Generative Artificial Intelligence (GenAI) Requirements in Attachment 2 - Solicitation Guidelines and Instructions. A clean and redline version is available for viewing in the attachments section. Attachment 2 is named to Attachment 2 - Solicitation Guidelines due to file name length upload issues. All else shall remain the same.
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