HIV Prevention Minority Media Campaign

The Florida Department of Health (DOH) is requesting proposals for the design, development, and implementation of a statewide HIV prevention minority media campaign (Media Campaign) in the state of Florida, specifically targeting the jurisdiction of Leon County. The Media Campaign should prioritize HIV prevention messaging but also include messaging across syndemics to address prevention of hepatitis, STDs, and other diseases or conditions affecting populations at risk of contracting HIV. The contract term is anticipated to be three years, with the potential for up to three years of renewal, subject to satisfactory performance evaluations and availability of funds. Respondents must demonstrate at least five years of experience in various areas such as public health marketing, media planning, multi-media campaign management, social marketing, and web/social media development. The Department will evaluate and score proposals based on technical and cost criteria to determine the most advantageous proposal.

The total available budget for this opportunity is approximately $5,000,000 annually. The RFP does not specify any set-aside designations or restrictions on the types of organizations that can respond. There is also no information provided about any incumbent vendors or current contractors, or any existing infrastructure or technology that requires integration.