Media Marketing

The Maryland Motor Vehicle Administration (MVA) and Maryland Highway Safety Office (MHSO) are seeking a qualified full-service marketing and communications firm to support traffic safety and public awareness campaigns. This procurement opportunity, numbered V-HQ-25069-S, requires a comprehensive media marketing solution with a focus on social and behavioral change communication strategies. Proposing firms must demonstrate extensive experience in large-scale media buys, specifically with at least one campaign exceeding $500,000 in the region surrounding Maryland within the past five years. The RFP requires firms to provide detailed documentation of previous projects, including comprehensive service breakdowns, contract dates, dollar values, and key personnel involvement. Evaluation criteria will likely emphasize prior experience in similar social impact marketing campaigns, with a particular emphasis on traffic safety messaging. The solicitation was posted on October 1, 2025, with proposals due by November 7, 2025, giving potential bidders approximately five weeks to prepare and submit their responses.

The procurement includes specific requirements for Disadvantaged Business Enterprise (DBE) participation, with mandatory forms including MDOT DBE Form A, Form B, and Form E that outline detailed compliance expectations for minority business involvement. Proposing firms must carefully document their efforts to include DBE firms, with potential disqualification for non-compliance with minority business enterprise guidelines. The forms require precise documentation of DBE subcontractor involvement, including certification numbers, business classifications, and percentage of contract value. While specific budget ranges are not explicitly stated, the requirement for media buys exceeding $500,000 suggests a substantial contract value. The opportunity appears to be open to marketing and communications firms with proven track records in social impact campaigns, particularly those with experience in traffic safety and public awareness initiatives. Certification and compliance with MDOT DBE requirements will be critical for successful proposal submission and potential contract award.