Informational Email Campaign for Middle and High School Parents
Closed State & local contract opportunity Posted
- Solicitation number
- SS-12606
- State
- Florida
- Responses due
Opportunity facts
- Jurisdiction
- UNSPSC code
- Point of contact
-
- Yasemin Sulker yasemin.sulker@flhealth.gov (850) 245-4931
Opportunity details come from vendor.myfloridamarketplace.com. Updated .
About this opportunity
The Florida Department of Health (DOH), specifically the Bureau of Tobacco Free Florida (BTFF), is seeking to procure a single-source email campaign service from Givebacks, Inc. to conduct an informational outreach to 2,940,000 parents of middle and high school students across the state. The procurement, identified under State Local Contract Opportunity ID 681a35866e04dc3c06073a82, is focused on reducing youth tobacco use by educating parents about emerging tobacco and nicotine products like electronic vapor products (EVPs) and oral nicotine products. The campaign aims to empower parents with evidence-based information about these harmful products, with content already created and approved by the DOH Communications Office. The solicitation is posted from May 6, 2025, with a proposal due date of May 27, 2025, and is specifically targeting Leon County within Florida. The primary deliverable is an email campaign that will provide comprehensive information to parents about the health risks associated with emerging tobacco and nicotine products, with the ultimate goal of preventing youth tobacco initiation.
The procurement is a single-source purchase with Givebacks, Inc., which was selected due to its exclusive relationship with the Florida Parent Teacher Association (PTA) and its unique ability to maintain an active database of parent email addresses statewide. No specific set-aside designations or restrictions on respondent organizations are mentioned in the documentation. The total contract value is $87,000.00, with Givebacks being the sole vendor capable of reaching all registered PTA members in Florida via email. The contract appears to be technology-driven, leveraging Givebacks' existing email infrastructure and parent contact database. There are no indications of incumbent vendors beyond Givebacks, and the procurement seems to be a targeted, specialized communication initiative within the public health sector. The procurement is being conducted in accordance with Chapter 60A-1.045 of the Florida Administrative Code, with authorization requested for this single-source purchase by the DOH Division of Community Health Promotion.
Opportunity text
2 versions
Update #2 · Latest ·
5/8/2025 ending day has been extended due to office closure for Memorial Day
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The DOH, BTFF has a need to participate in a public informational email campaign to 2,940,000 Florida parents of middle and high school students. The BTFF aims to reduce the initiation of tobacco use by youth and young adults in Florida. The use of tobacco products among Florida's youth, especially emerging products like electronic vapor products (EVPs) and oral nicotine products, remains high. Rapidly evolving tobacco products and lack of evidence-based information about their health risks put parents at a disadvantage. These emails will serve to better educate millions of parents on these harmful products and empower them with the information they need to help prevent tobacco use among their children. This campaign content is created by the BTFF and has been reviewed and approved by DOH Communications Office.
In accordance with Chapter 60A-1.045, Florida Administrative Code, the DOH, Division of Community Health Promotion, BTFF requests authorization to purchase, as a single source, the provision of support via an informational e-mail campaign from Givebacks, Inc.
Update #1 ·
The DOH, BTFF has a need to participate in a public informational email campaign to 2,940,000 Florida parents of middle and high school students. The BTFF aims to reduce the initiation of tobacco use by youth and young adults in Florida. The use of tobacco products among Florida's youth, especially emerging products like electronic vapor products (EVPs) and oral nicotine products, remains high. Rapidly evolving tobacco products and lack of evidence-based information about their health risks put parents at a disadvantage. These emails will serve to better educate millions of parents on these harmful products and empower them with the information they need to help prevent tobacco use among their children. This campaign content is created by the BTFF and has been reviewed and approved by DOH Communications Office.
In accordance with Chapter 60A-1.045, Florida Administrative Code, the DOH, Division of Community Health Promotion, BTFF requests authorization to purchase, as a single source, the provision of support via an informational e-mail campaign from Givebacks, Inc.
Files
| File | Type | Posted |
|---|---|---|
| EXP2632 PUR7776.pdf | ||
| EXP2632 PUR7776.pdf |
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