Top 100 Contractors in NAICS 54191: Marketing Research and Public Opinion Polling, Aug 2025–Jul 2026
Parent companies by net contract obligations Aug 1, 2025 – Jul 31, 2026 Code page on GovTribe
The latest 12 months. See the newest fiscal year's list: Top Contractors in NAICS 54191: Marketing Research and Public Opinion Polling, FY2025.
The top 10 won 68% of NAICS 54191 contract dollars from August 2025 through July 2026
Ranking facts
- Contract obligations
- $214,670,101 Net of deobligations, by contracts coded NAICS 54191 or a code under it
- Contractors
- 118 Parent companies with an obligation
- Largest contractor
- National Opinion Research Center $43.6 million, 18.8% of obligations
- Data as of
Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV · Free to reuse with credit to GovTribe (CC BY 4.0)
Full ranking
| Rank | Contractor | Net obligations | Share | Trend |
|---|---|---|---|---|
| 1 | $43,640,876 | |||
| 2 | $40,444,358 | |||
| 3 | $21,515,576 | |||
| 4 |
Ignited LLC
Top agencies
|
$11,791,928 | ||
| 5 |
Dix-Gra, Inc.
Top agencies
|
$10,535,778 | ||
| 6 |
CIC Research, Inc.
Top agencies
|
$8,337,054 | ||
| 7 | $6,034,500 | |||
| 8 | $5,900,096 | |||
| 9 | $5,332,227 | |||
| 10 |
Circana Group, L.P.
Top agencies
|
$5,257,837 | ||
| 11 | $4,922,609 | |||
| 12 | $4,826,952 | |||
| 13 | $4,569,689 | |||
| 14 |
Communicatehealth Inc
|
$4,506,970 | ||
| 15 | $3,140,647 | |||
| 16 |
NCS Pearson, Inc.
Top agencies
|
$3,088,739 | ||
| 17 |
Telaforce LLC
Top agencies
|
$2,950,504 | ||
| 18 | $2,378,717 | |||
| 19 |
KGB Media, LLC
Top agencies
|
$2,353,631 | ||
| 20 |
Vistra Communications, LLC
Top agencies
|
$2,212,102 | ||
| 21 | $2,183,466 | |||
| 22 | $1,844,071 | |||
| 23 | $1,653,928 | |||
| 24 | $893,351 | |||
| 25 | $862,347 | |||
| 26 |
Aztech City LLC
Top agencies
|
$843,177 | ||
| 27 |
Naxion Inc.
Top agencies
|
$828,575 | ||
| 28 | $821,601 | |||
| 29 |
Dynamic Science, Inc.
Top agencies
|
$771,014 | ||
| 30 | $765,329 | |||
| 31 |
Kaia Inc.
Top agencies
|
$747,000 | ||
| 32 | $720,807 | |||
| 33 |
Harrisx LLC
Top agencies
|
$688,000 | ||
| 34 |
Barbaricum LLC
Top agencies
|
$624,938 | ||
| 35 | $561,816 | |||
| 36 |
Tribility LLC
Top agencies
|
$549,095 | ||
| 37 |
Marketing for Change Co.
Top agencies
|
$499,995 | ||
| 38 | $484,701 | |||
| 39 |
JY Advisory LLC
Top agencies
|
$484,165 | ||
| 40 |
Advanced Survey Design, LLC
Top agencies
|
$357,428 | ||
| 41 |
Rockport Analytics, LLC
Top agencies
|
$350,000 | ||
| 42 | $305,900 | |||
| 43 |
D3 Systems, Inc.
Top agencies
|
$298,229 | ||
| 44 |
Public Spend Forum LLC
Top agencies
|
$281,000 | ||
| 45 |
Resonance Alliance Inc.
Top agencies
|
$264,000 | ||
| 46 |
Pollfish, LLC
Top agencies
|
$250,000 | ||
| 47 | $250,000 | |||
| 48 |
Vannevar Labs, Inc.
Top agencies
|
$245,000 | ||
| 49 | $244,200 | |||
| 50 |
Hispanispace LLC
Top agencies
|
$216,138 | ||
| 51 | $205,299 | |||
| 52 | $198,801 | |||
| 53 | $198,404 | |||
| 54 | $189,636 | |||
| 55 |
Ibisworld Inc.
|
$188,027 | ||
| 56 | $162,496 | |||
| 57 |
Tebbutt Research Pty. Limited
Top agencies
|
$162,188 | ||
| 58 |
Primetrica, Inc.
Top agencies
|
$155,730 | ||
| 59 |
Ipsos Limited
Top agencies
|
$139,983 | ||
| 60 | $136,434 | |||
| 61 |
Moody'S Corporation
Top agencies
|
$130,000 | ||
| 62 |
Implan Group LLC
Top agencies
|
$129,000 | ||
| 63 |
BGC Ulises Beltran Y Asocs
Top agencies
|
$119,161 | ||
| 64 | $118,850 | |||
| 65 |
Osavul, Inc.
Top agencies
|
$118,200 | ||
| 66 |
Langer Research Associates LLC
Top agencies
|
$117,700 | ||
| 67 | $110,826 | |||
| 68 |
Sreo Consulting, Inc.
Top agencies
|
$109,050 | ||
| 69 |
Idtechex, Inc.
Top agencies
|
$100,000 | ||
| 70 |
Ice Data Services, Inc.
Top agencies
|
$98,500 | ||
| 71 |
Synavoice LLC
Top agencies
|
$86,289 | ||
| 72 |
Eurekafacts LLC
Top agencies
|
$84,312 | ||
| 73 |
Public Opinion and Marketing Resarch in Israel 2000 Ltd
Top agencies
|
$75,300 | ||
| 74 | $75,000 | |||
| 75 |
Iiacss
Top agencies
|
$74,427 | ||
| 76 |
Serco Inc
Top agencies
|
$71,181 | ||
| 77 | $69,925 | |||
| 78 | $68,000 | |||
| 79 |
Hankook Research Co., Ltd
Top agencies
|
$67,000 | ||
| 80 | $64,932 | |||
| 81 |
Citizen Surveys (Pty) Ltd
Top agencies
|
$63,453 | ||
| 82 |
Bloomberg LP
Top agencies
|
$62,160 | ||
| 83 |
Davis Research LLC
Top agencies
|
$58,333 | ||
| 84 |
Dscout Inc.
Top agencies
|
$57,200 | ||
| 85 |
Kantar Taiwan Co., Ltd.
Top agencies
|
$55,171 | ||
| 86 | $54,348 | |||
| 87 |
Done By Native LLC
Top agencies
|
$54,076 | ||
| 88 |
Replit, Inc.
Top agencies
|
$50,000 | ||
| 89 |
CID Gallup CID S.A.
Top agencies
|
$49,200 | ||
| 90 |
BEI Electronics LLC
Top agencies
|
$44,940 | ||
| 91 |
Abacus Data Inc.
Top agencies
|
$41,335 | ||
| 92 |
The NDN Companies
Top agencies
|
$40,700 | ||
| 93 | $39,366 | |||
| 94 |
Nippon Research Center, Ltd.
Top agencies
|
$37,539 | ||
| 95 | $35,872 | |||
| 96 |
QED Ltd
Top agencies
|
$33,181 | ||
| 97 |
IHS Global Inc
Top agencies
|
$30,240 | ||
| 98 |
Ciemcorp S.R.L.
Top agencies
|
$27,020 | ||
| 99 |
Resint Inc.
Top agencies
|
$24,227 | ||
| 100 |
Capital Economics (N.A.) Limited
Top agencies
|
$22,950 |
Show 75 more
100 of 118 contractors listed here. See the rest on GovTribe.
Rankings for the codes under NAICS 54191
| Code | Net obligations | Largest contractor |
|---|---|---|
| 541910 Marketing Research and Public Opinion Polling | $214,670,101 | National Opinion Research Center |
How this ranking works
- Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
- Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $232 million obligated before deobligations, so they never pass 100%.
- Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. An awardee whose own actions mostly name no parent, and that no other company's actions name as their parent, rolls up its SAM.gov registration's chain of parent companies: it counts under the first company there that other companies' actions name as their parent, or under the parent most of a company's own actions name, whichever comes first; with neither, under the highest company in the chain with federal contracts of its own. Joint ventures stay companies of their own. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
- Period: the trailing 12 months end with the last month that ended at least 90 days ago, because the Department of Defense reports its contract actions to FPDS about 90 days late. The list is rebuilt each night.
- Rank changes compare with Aug 2024–Jul 2025. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
- Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list.
- Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.
Quick answers
Who were the top 10 NAICS 54191 contractors in Aug 2025–Jul 2026?
1. National Opinion Research Center ($43.6M), 2. Westat, Inc. ($40.4M), 3. Gritter - Francona, Inc. ($21.5M), 4. Ignited LLC ($11.8M), 5. Dix-Gra, Inc. ($10.5M), 6. CIC Research, Inc. ($8.34M), 7. Ipsos Public Affairs, LLC ($6.03M), 8. L&M Policy Research, LLC ($5.9M), 9. Research Triangle Institute ($5.33M), 10. Circana Group, L.P. ($5.26M).
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