Top 100 Contractors in NAICS 54191: Marketing Research and Public Opinion Polling, Jul 2025–Jun 2026
Parent companies by net contract obligations Jul 1, 2025 – Jun 30, 2026 Code page on GovTribe
The top 10 won 69% of NAICS 54191 contract dollars from July 2025 through June 2026
Ranking facts
- Contract obligations
- $214,358,992 Net of deobligations, by contracts coded NAICS 54191 or a code under it
- Contractors
- 121 Parent companies with an obligation
- Largest contractor
- Westat, Inc. $43.9 million, 18.9% of obligations
- Data as of
Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV · Free to reuse with credit to GovTribe (CC BY 4.0)
Full ranking
| Rank | Contractor | Net obligations | Share | Trend |
|---|---|---|---|---|
| 1 | $43,944,358 | |||
| 2 | $43,289,056 | |||
| 3 | $13,258,751 | |||
| 4 |
Telaforce LLC
Top agencies
|
$11,943,549 | ||
| 5 |
Ignited LLC
Top agencies
|
$11,791,928 | ||
| 6 |
Dix-Gra, Inc.
Top agencies
|
$10,535,778 | ||
| 7 | $7,399,179 | |||
| 8 |
CIC Research, Inc.
Top agencies
|
$6,602,932 | ||
| 9 | $5,360,396 | |||
| 10 |
Circana Group, L.P.
Top agencies
|
$5,257,837 | ||
| 11 | $4,798,244 | |||
| 12 | $4,767,470 | |||
| 13 |
Communicatehealth Inc
|
$4,506,954 | ||
| 14 | $4,368,408 | |||
| 15 | $2,947,614 | |||
| 16 |
NCS Pearson, Inc.
Top agencies
|
$2,899,150 | ||
| 17 | $2,626,952 | |||
| 18 | $2,596,772 | |||
| 19 | $2,455,725 | |||
| 20 |
KGB Media, LLC
Top agencies
|
$2,353,631 | ||
| 21 | $1,718,182 | |||
| 22 | $1,637,857 | |||
| 23 |
Marketing for Change Co.
Top agencies
|
$1,399,995 | ||
| 24 |
Tribility LLC
Top agencies
|
$1,265,267 | ||
| 25 | $945,373 | |||
| 26 | $893,351 | |||
| 27 | $862,347 | |||
| 28 |
Naxion Inc.
Top agencies
|
$782,749 | ||
| 29 | $778,162 | |||
| 30 |
Dynamic Science, Inc.
Top agencies
|
$771,014 | ||
| 31 | $769,209 | |||
| 32 | $765,329 | |||
| 33 |
Kaia Inc.
Top agencies
|
$747,000 | ||
| 34 | $710,076 | |||
| 35 |
Harrisx LLC
Top agencies
|
$688,000 | ||
| 36 | $561,816 | |||
| 37 | $500,000 | |||
| 38 | $484,701 | |||
| 39 |
JY Advisory LLC
Top agencies
|
$484,165 | ||
| 40 |
Advanced Survey Design, LLC
Top agencies
|
$357,428 | ||
| 41 |
Rockport Analytics, LLC
Top agencies
|
$350,000 | ||
| 42 |
Barbaricum LLC
Top agencies
|
$315,625 | ||
| 43 |
D3 Systems, Inc.
Top agencies
|
$298,229 | ||
| 44 |
Public Spend Forum LLC
Top agencies
|
$281,000 | ||
| 45 |
Retail Data, LLC
Top agencies
|
$266,477 | ||
| 46 |
Pollfish, LLC
Top agencies
|
$250,000 | ||
| 47 | $247,190 | |||
| 48 |
Vannevar Labs, Inc.
Top agencies
|
$245,000 | ||
| 49 | $244,200 | |||
| 50 |
Hispanispace LLC
Top agencies
|
$216,138 | ||
| 51 | $205,299 | |||
| 52 | $198,801 | |||
| 53 | $198,404 | |||
| 54 |
Aptive Resources LLC
Top agencies
|
$196,338 | ||
| 55 |
Ibisworld Inc.
|
$188,027 | ||
| 56 |
Consultores 21 USA Corp
Top agencies
|
$164,484 | ||
| 57 | $162,496 | |||
| 58 |
Tebbutt Research Pty. Limited
Top agencies
|
$162,188 | ||
| 59 |
Primetrica, Inc.
Top agencies
|
$155,730 | ||
| 60 |
Ipsos Limited
Top agencies
|
$139,983 | ||
| 61 | $136,434 | |||
| 62 |
R-Research Limited
Top agencies
|
$135,000 | ||
| 63 |
Resonance Alliance Inc.
Top agencies
|
$132,000 | ||
| 64 |
Implan Group LLC
Top agencies
|
$129,000 | ||
| 65 |
BGC Ulises Beltran Y Asocs
Top agencies
|
$119,161 | ||
| 66 | $118,850 | |||
| 67 |
Osavul, Inc.
Top agencies
|
$118,200 | ||
| 68 |
Langer Research Associates LLC
Top agencies
|
$117,700 | ||
| 69 | $110,826 | |||
| 70 |
Sreo Consulting, Inc.
Top agencies
|
$109,050 | ||
| 71 |
Idtechex, Inc.
Top agencies
|
$100,000 | ||
| 72 |
Ice Data Services, Inc.
Top agencies
|
$98,500 | ||
| 73 | $94,470 | |||
| 74 |
Synavoice LLC
Top agencies
|
$86,289 | ||
| 75 |
Public Opinion and Marketing Resarch in Israel 2000 Ltd
Top agencies
|
$75,300 | ||
| 76 | $75,000 | |||
| 77 |
Iiacss
Top agencies
|
$74,427 | ||
| 78 |
Serco Inc
Top agencies
|
$71,181 | ||
| 79 | $68,000 | |||
| 80 |
Hankook Research Co., Ltd
Top agencies
|
$67,000 | ||
| 81 | $64,932 | |||
| 82 |
Citizen Surveys (Pty) Ltd
Top agencies
|
$63,453 | ||
| 83 |
Bloomberg LP
Top agencies
|
$62,160 | ||
| 84 |
Davis Research LLC
Top agencies
|
$58,333 | ||
| 85 |
Dscout Inc.
Top agencies
|
$57,200 | ||
| 86 |
Kantar Taiwan Co., Ltd.
Top agencies
|
$55,171 | ||
| 87 | $54,348 | |||
| 88 |
Done By Native LLC
Top agencies
|
$54,076 | ||
| 89 |
Replit, Inc.
Top agencies
|
$50,000 | ||
| 90 |
Moody'S Corporation
Top agencies
|
$50,000 | ||
| 91 |
CID Gallup CID S.A.
Top agencies
|
$49,200 | ||
| 92 |
Mantle France
Top agencies
|
$49,000 | ||
| 93 |
BEI Electronics LLC
Top agencies
|
$44,940 | ||
| 94 | $43,805 | |||
| 95 |
Abacus Data Inc.
Top agencies
|
$41,335 | ||
| 96 |
The NDN Companies
Top agencies
|
$40,700 | ||
| 97 | $39,366 | |||
| 98 |
Universum Communications Inc.
Top agencies
|
$37,500 | ||
| 99 |
Cut Time LLC
Top agencies
|
$35,259 | ||
| 100 |
QED Ltd
Top agencies
|
$33,181 |
Show 75 more
100 of 121 contractors listed here. See the rest on GovTribe.
Rankings for the codes under NAICS 54191
| Code | Net obligations | Largest contractor |
|---|---|---|
| 541910 Marketing Research and Public Opinion Polling | $214,358,992 | Westat, Inc. |
How this ranking works
- Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
- Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $233 million obligated before deobligations, so they never pass 100%.
- Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
- Period: the trailing 12 months end with the last month that ended at least 90 days ago, because the Department of Defense reports its contract actions to FPDS about 90 days late. The list is rebuilt each night.
- Rank changes compare with Jul 2024–Jun 2025. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
- Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list.
- Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.
Quick answers
Who were the top 10 NAICS 54191 contractors in Jul 2025–Jun 2026?
1. Westat, Inc. ($43.9M), 2. National Opinion Research Center ($43.3M), 3. Gritter - Francona, Inc. ($13.3M), 4. Telaforce LLC ($11.9M), 5. Ignited LLC ($11.8M), 6. Dix-Gra, Inc. ($10.5M), 7. L&M Policy Research, LLC ($7.4M), 8. CIC Research, Inc. ($6.6M), 9. Research Triangle Institute ($5.36M), 10. Circana Group, L.P. ($5.26M).
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