Circana, LLC
Chicago, IL Doing business as Iri, Inc.
- UEI
- EHJMSUMLVLJ3
- CAGE
- 1JHN4
- Primary NAICS
- 541910 Marketing Research and Public Opinion Polling
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
-
Its parent company, Samsung Electronics Co.,Ltd., ranks:
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Corporate family
-
-
- XJDHDM8S8MD1
-
- SAM.gov registration date
- Physical address
- 203 N LaSalle St STE 1500, Chicago, IL 60601, USA
- Website
- circana.com
- Founded
- 1966
- Employees
- 251-1K
- Estimated annual revenue
- $100M-$250M
- Industry
-
- Industrials
- Commercial & Professional Services
- Professional Services
- Consulting
- SIC code
- 87 Engineering & Management Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $3,278,024 |
| FY2025 | $2,898,566 |
| FY2024 | $3,287,550 |
| FY2023 | $2,534,762 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of Agriculture | $1,783,000 | |
| 2 | Department of Health and Human Services | $1,180,725 | |
| 3 | Department of Commerce | $137,495 | |
| 4 | Department of Labor | $109,000 | |
| 5 | Department of the Treasury | $67,804 |
Contract vehicles
No active vehicles.
1 expired vehicle
Contract awards
Latest 5 listed here. See the rest on GovTribe.
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About the company
Circana, LLC, doing business as Iri, Inc., a for-profit limited liability company headquartered in Chicago, Illinois, and a subsidiary of Samsung Electronics Co., Ltd., delivers point-of-sale scanner data, syndicated market research databases, and supply chain monitoring intelligence to federal agencies as a prime contractor on unrestricted, full-and-open contracts with no small business designation. The vendor operates exclusively as a prime (100% of recent awards) with no federal subcontractor footprint, competing on commodity data and analytics services rather than labor-intensive consulting.
Circana's federal capability portfolio centers on food and consumer packaged goods market surveillance, retail brand sales tracking, out-of-stock monitoring, and consumer insights data. Representative work includes a $20.001 million single-award IDIQ with the Food and Drug Administration (awarded April 2, 2024, running through April 1, 2029) under which task orders cover infant formula supply chain monitoring ($485,959 delivery order, March 2025), tobacco product retail brand scanner sales data through the IRI/Circana Liquid Database ($1.1 million delivery order, May 2024), and survey data for food supply monitoring ($3.6 million delivery order, April 2024). The vendor also holds a $10.365 million definitive contract with the Department of Agriculture's Agricultural Research Service for household food purchase data and food away-from-home location patterns (awarded September 2022, running through September 2027), a $339,827 contract with the Alcohol and Tobacco Tax and Trade Bureau for alcohol beverage product sampling data (awarded September 2024, extending through June 2029), a $1.418 million Bureau of Economic Analysis purchase order for outdoor recreation data (awarded September 2023, through March 2029), and a $228,000 Bureau of Labor Statistics purchase order for consumer electronics purchase data by metropolitan statistical area (awarded September 2026, through September 2028).
Customer concentration is pronounced. The top five funding agencies account for 66% of recent awards by count and 98% by combined potential value, with the Department of Health and Human Services Food and Drug Administration dominating at 12 awards and $38 million in combined potential value. The Department of Agriculture (Economic Research Service and Agricultural Research Service combined) contributes 7 awards and $23.3 million. The Department of Commerce Bureau of Economic Analysis places 4 awards for $2.3 million. This concentration reflects Circana's specialization in regulatory food supply monitoring and consumer data provision to health, agriculture, and economic research agencies; the vendor has minimal presence in defense or national security procurement. The FDA's $20.001 million IDIQ is the parent vehicle anchor, with 4 task orders totaling $5.4 million in combined potential value. Secondary vehicles include the Consumer and Retail Food Markets Program (3 task orders, $6.4 million), an Agriculture IDIQ (Indefinite Delivery Contract AG3K06533K06061000, 2 task orders, $157 thousand), and another USDA IDIQ (Indefinite Delivery Contract 75F40118D10050, 2 task orders, $5.1 million).
Activity shows volatility year over year (3 awards in 2022, 1 in 2023, 5 in 2024, 1 in 2025, 4 in 2026 to date) with seven awards totaling $13.4 million in combined potential value reaching ultimate completion within the next twenty-four months and facing recompete. SCI-reported invoiced revenue on federal service contracts above the $150,000 threshold totaled $4.9 million across FY2023–FY2024 ($2.5 million in FY2023, $2.3 million in FY2024) with zero FTE records reported, indicating the vendor's federal work is structured as data licensing and analytics subscriptions rather than labor-billing services. The vendor reports no named subcontractors on federal awards. Circana holds a named subsidiary, Empower IT, Inc., a for-profit organization.
Quick answers
Is Circana, LLC registered in SAM.gov?
Yes. Circana, LLC's SAM.gov registration is active through April 15, 2027.
Which contract vehicles does Circana, LLC hold?
Circana, LLC holds a place on 1 federal contract vehicle: Consumer and Retail Food Markets Program.
How much has Circana, LLC received in federal contracts?
Federal contracts obligated $2,898,566 to Circana, LLC in fiscal year 2025 and $11,998,902 in fiscal years 2023 through 2027.
How does Circana, LLC rank among federal contractors?
Circana, LLC's parent company, Samsung Electronics Co.,Ltd., ranked #24 in PSC B529, #51 in PSC R702 and #79 in NAICS 54191 in FY2025.
What is Circana, LLC's most recent federal award?
Circana, LLC's most recent federal contract award is Access to annual consumer electronics purchase data (1605C526P00013), from Office of the Assistant Secretary for Administration and Management, on September 30, 2026.
On GovTribe
See Circana, LLC's full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Funding analysis by agency, NAICS and set-aside
- Similar vendors