Circana, LLC

Circana, LLC, doing business as Iri, Inc., is a for-profit limited liability company headquartered in Chicago, Illinois, that delivers consumer insights, market research data, and analytics services to federal agencies as a prime contractor exclusively. The vendor operates under no set-aside designation and competes on unrestricted, full-and-open terms across its federal portfolio. Circana is a subsidiary of Samsung Electronics Co., Ltd., and operates through a subsidiary, Empower IT, Inc.

Circana's federal capability centers on point-of-sale scanner data, syndicated market research databases, survey data, and supply chain monitoring intelligence. The vendor specializes in food and consumer packaged goods market surveillance, retail brand sales tracking, and out-of-stock monitoring — work grounded in proprietary datasets including the IRI/Circana Liquid Database (tobacco and alcohol retail scanner data) and Infoscan supply-side research. Representative contracts include a $10.39 million firm-fixed-price definitive contract with the USDA Agricultural Research Service for Food Away From Home and Food At Home locations and patterns datasets running through September 2027; a $1.4 million purchase order from the Bureau of Economic Analysis for outdoor recreation data; and a $339,827 definitive contract with the Alcohol and Tobacco Tax and Trade Bureau for an alcohol beverage sampling program (base period plus four one-year options through June 2029).

Customer concentration is acute: the top three agencies account for 99% of combined potential value. The Department of Health and Human Services Food and Drug Administration dominates both volume (10 awards) and dollars ($36.5 million combined potential value), anchored by a $20.001 million single-award IDIQ contract awarded April 2, 2024, running through April 1, 2029. The IDIQ carries a floor of no minimum purchase and serves as Circana's primary vehicle into FDA's consumer insights and food supply monitoring work — task orders issued to date range from $210,500 (a three-month data subscription for baby formula and electrolytes out-of-stock tracking) to $3.591 million (survey data for food supply surveillance). The Department of Agriculture Economic Research Service represents the second-largest customer ($12.9 million across six awards), and the USDA Agricultural Research Service anchors another $10.39 million in commitment. The Bureau of Economic Analysis and the US Census Bureau round out the top five by count but carry minimal combined value. Four awards face ultimate completion inside the next twenty-four months with combined potential value of $11.8 million, presenting recompete opportunity.

Recent activity is sparse. The vendor recorded one award in 2025 and one in 2026 (the most recent a $137,495 purchase order from the National Oceanic and Atmospheric Administration on June 24, 2026, for seafood sales data in food service and retail datasets). The four-year prior (2022–2024) carried five awards total, suggesting flat or declining federal business development intensity. SCI-reported invoiced revenue on federal service contracts above the $150,000 threshold reached $2.5 million in FY2023 and $2.3 million in FY2024 — a narrow slice of the vendor's total federal and commercial revenue, with zero FTE allocation visible in those records, indicating that SCI-captured work consists of data licenses and analytics subscriptions rather than labor-intensive delivery. Primary NAICS concentration runs to Marketing Research and Public Opinion Polling (14 awards), with secondary concentration in All Other Professional, Scientific, and Technical Services and Computing Infrastructure Providers roles. Circana operates exclusively as a prime (100% of awards) with no subcontractor footprint in the federal space.