The Nielsen Company (Us). Llc
- UEI
- JYFBUL9QLEV7
- CAGE
- 6XWZ2
- Primary NAICS
- 541910 Marketing Research and Public Opinion Polling
- SAM.gov registration
- Expired
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Other
- SAM.gov registration date
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations
Most of The Nielsen Company (Us). Llc's contract dollars go to its subsidiaries: $91.5 thousand across 1 awardee in PSC T099 in FY2025.
Contract awards
Latest 5 listed here. See the rest on GovTribe.
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About the company
The Nielsen Company (Us). Llc, doing business as Nielsen Media Research, is a global information and measurement company specializing in data analytics and audience measurement services across various media platforms. Registered in SAM.gov since June 27, 2013, the company is a for-profit limited liability company that provides comprehensive media and audience tracking solutions. Nielsen operates as a key player in collecting, analyzing, and providing insights into media consumption patterns, with a strong presence in television, radio, and digital media analytics.
The company has secured multiple federal contract awards primarily from the Defense Media Activity and the Federal Communications Commission, focusing on specialized metadata support services, media asset mapping, and audience measurement. Their recent federal contracts include a $505,381 definitive contract with the FCC for Local TV View and Local TV Ratings services, multiple purchase orders with the Defense Media Activity totaling approximately $623,655 for metadata support and GRACENOTE asset ID mapping services. All of these contracts were awarded on a full and open competitive basis with no specific set-aside designations, spanning performance periods from January 2022 to September 2029. The contracts demonstrate Nielsen's capabilities in providing technical media tracking and analytics services to federal agencies, leveraging their expertise in comprehensive data collection, analysis, and reporting across different media platforms.
Quick answers
Is The Nielsen Company (Us). Llc registered in SAM.gov?
The Nielsen Company (Us). Llc's SAM.gov registration expired on October 6, 2016.
How does The Nielsen Company (Us). Llc rank among federal contractors?
The Nielsen Company (Us). Llc ranked #20 in PSC T099, #26 at the Defense Media Activity and #49 in NAICS 5121 in FY2025.
What is The Nielsen Company (Us). Llc's most recent federal award?
The Nielsen Company (Us). Llc's most recent federal contract award is The SSA office of quality improvement requires the nielsen POP-facts demographics premier & supplemental file that… (SS001650079), from Social Security Administration, on March 7, 2016.
On GovTribe
See The Nielsen Company (Us). Llc's full federal record
- Federal contract awards
- IDV awards
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
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