Top 100 Contractors in NAICS 541910: Marketing Research and Public Opinion Polling, Jul 2025–Jun 2026

Parent companies by net contract obligations Jul 1, 2025 – Jun 30, 2026 Code page on GovTribe

The top 10 won 69% of NAICS 541910 contract dollars from July 2025 through June 2026

Ranking facts

Contract obligations
$214,358,992 Net of deobligations, by contracts coded NAICS 541910
Contractors
121 Parent companies with an obligation
Largest contractor
Westat, Inc. $43.9 million, 18.9% of obligations
Data as of

Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV

Full ranking

Rank Contractor Net obligations Share Trend
1 $43,944,358
Rank history: #12 in FY2021, #8 in FY2022, #19 in FY2023, #27 in FY2024 and #2 in FY2025; up 2 since Jul 2024–Jun 2025.
2 $43,289,056
Rank history: not on the FY2021–FY2022 lists, #2 in FY2023, #1 in FY2024 and #1 in FY2025; down 1 since Jul 2024–Jun 2025.
3 $13,258,751
Rank history: not on the FY2021–FY2022 lists, #16 in FY2023, #4 in FY2024 and #4 in FY2025; up 1 since Jul 2024–Jun 2025.
4
Telaforce LLC
$11,943,549
Rank history: #2 in FY2021, #2 in FY2022, #3 in FY2023, #2 in FY2024 and #3 in FY2025; down 2 since Jul 2024–Jun 2025.
5 $11,791,928
Rank history: #4 in FY2021, #9 in FY2022, #15 in FY2023, #3 in FY2024 and #5 in FY2025; up 4 since Jul 2024–Jun 2025.
6
DIX-GRA Inc.
$10,535,778
Rank history: not on the FY2021–FY2023 lists, #5 in FY2024 and #6 in FY2025; down 1 since Jul 2024–Jun 2025.
7 $7,399,179
Rank history: #7 in FY2021, #7 in FY2022, #11 in FY2023, #7 in FY2024 and #11 in FY2025; up 1 since Jul 2024–Jun 2025.
8 $6,602,932
Rank history: #11 in FY2021, #12 in FY2022, #12 in FY2023, #11 in FY2024 and #7 in FY2025; up 2 since Jul 2024–Jun 2025.
9 $5,360,396
Rank history: #9 in FY2021, #5 in FY2022, #10 in FY2023, #10 in FY2024 and #9 in FY2025; up 2 since Jul 2024–Jun 2025.
10 $5,257,837
Rank history: #23 in FY2021, #21 in FY2022, #21 in FY2023, #28 in FY2024 and #16 in FY2025; up 12 since Jul 2024–Jun 2025.
11 $4,798,244
Rank history: not on the FY2021–FY2023 lists, #22 in FY2024 and #13 in FY2025; up 1 since Jul 2024–Jun 2025.
12 $4,767,470
Rank history: #3 in FY2021, #4 in FY2022, #9 in FY2023, #13 in FY2024 and #25 in FY2025; up 11 since Jul 2024–Jun 2025.
13 $4,506,954
Rank history: #5 in FY2021, #6 in FY2022, #14 in FY2023, #9 in FY2024 and #12 in FY2025; up 1 since Jul 2024–Jun 2025.
14 $4,368,408
Rank history: #26 in FY2021, #20 in FY2022, #25 in FY2023, #20 in FY2024 and #21 in FY2025; new, not ranked in Jul 2024–Jun 2025.
15 $2,947,614
Rank history: #20 in FY2021, #32 in FY2022, not on the FY2023 list, #16 in FY2024 and #18 in FY2025; up 6 since Jul 2024–Jun 2025.
16 $2,899,150
Rank history: not on the FY2021–FY2024 lists and #23 in FY2025; up 26 since Jul 2024–Jun 2025.
17 $2,626,952
Rank history: not on the FY2021 list, #53 in FY2022, not on the FY2023 list, #18 in FY2024 and #14 in FY2025; down 2 since Jul 2024–Jun 2025.
18 $2,596,772
Rank history: #1 in FY2021, #1 in FY2022, #4 in FY2023, #6 in FY2024 and #8 in FY2025; down 12 since Jul 2024–Jun 2025.
19 $2,455,725
Rank history: #16 in FY2021, #16 in FY2022, #23 in FY2023, #23 in FY2024 and #15 in FY2025; up 9 since Jul 2024–Jun 2025.
20 $2,353,631
Rank history: #28 in FY2021, #24 in FY2022, #24 in FY2023, #24 in FY2024 and #17 in FY2025; down 2 since Jul 2024–Jun 2025.
21 $1,718,182
Rank history: #38 in FY2021, #26 in FY2022, #17 in FY2023, #19 in FY2024 and #22 in FY2025; down 4 since Jul 2024–Jun 2025.
22 $1,637,857
Rank history: #17 in FY2021, #17 in FY2022, #20 in FY2023, #12 in FY2024 and #19 in FY2025; down 6 since Jul 2024–Jun 2025.
23
Marketing for Change Co.
$1,399,995
Rank history: not on the FY2021–FY2022 lists, #40 in FY2023, #25 in FY2024 and #28 in FY2025; down 4 since Jul 2024–Jun 2025.
24 $1,265,267
Rank history: not on the FY2021–FY2024 lists and #32 in FY2025; new, not ranked in Jul 2024–Jun 2025.
25 $945,373
Rank history: #8 in FY2021, #13 in FY2022, #13 in FY2023, #15 in FY2024 and #10 in FY2025; down 12 since Jul 2024–Jun 2025.
26 $893,351
Rank history: not on the FY2021–FY2023 lists, #39 in FY2024 and #29 in FY2025; up 1 since Jul 2024–Jun 2025.
27 $862,347
Rank history: #33 in FY2021, #36 in FY2022, #33 in FY2023, #38 in FY2024 and #26 in FY2025; up 3 since Jul 2024–Jun 2025.
28 $782,749
Rank history: #41 in FY2021, #23 in FY2022, #26 in FY2023, #21 in FY2024 and #20 in FY2025; down 8 since Jul 2024–Jun 2025.
29 $778,162
Rank history: #39 in FY2021, #31 in FY2022, #35 in FY2023, #80 in FY2024 and #37 in FY2025; up 33 since Jul 2024–Jun 2025.
30 $771,014
Rank history: not on the FY2021–FY2023 lists, #67 in FY2024 and #27 in FY2025; up 6 since Jul 2024–Jun 2025.
31 $769,209
Rank history: not on the FY2021–FY2023 lists, #48 in FY2024 and #36 in FY2025; up 7 since Jul 2024–Jun 2025.
32 $765,329
Rank history: #81 in FY2021, #33 in FY2022, #32 in FY2023, #51 in FY2024 and #30 in FY2025; up 46 since Jul 2024–Jun 2025.
33 $747,000
Rank history: not on the FY2021–FY2024 lists and #31 in FY2025; new, not ranked in Jul 2024–Jun 2025.
34 $710,076
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
35 $688,000
Rank history: not on the FY2021–FY2024 lists and #33 in FY2025; new, not ranked in Jul 2024–Jun 2025.
36 $561,816
Rank history: not on the FY2021–FY2024 lists and #45 in FY2025; new, not ranked in Jul 2024–Jun 2025.
37 $500,000
Rank history: #19 in FY2021, #25 in FY2022, #22 in FY2023, #26 in FY2024 and #40 in FY2025; down 6 since Jul 2024–Jun 2025.
38 $484,701
Rank history: not on the FY2021 list, #68 in FY2022, not on the FY2023–FY2024 lists and #75 in FY2025; new, not ranked in Jul 2024–Jun 2025.
39 $484,165
Rank history: not on the FY2021–FY2024 lists and #35 in FY2025; new, not ranked in Jul 2024–Jun 2025.
40 $357,428
Rank history: #57 in FY2021, #50 in FY2022, #51 in FY2023, #55 in FY2024 and #39 in FY2025; up 6 since Jul 2024–Jun 2025.
41 $350,000
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
42 $315,625
Rank history: not on the FY2021 list, #38 in FY2022, #43 in FY2023, #45 in FY2024 and #42 in FY2025; down 9 since Jul 2024–Jun 2025.
43 $298,229
Rank history: #40 in FY2021, #35 in FY2022, #28 in FY2023, #36 in FY2024 and #41 in FY2025; down 17 since Jul 2024–Jun 2025.
44 $281,000
Rank history: not on the FY2021 list, #94 in FY2022, #36 in FY2023, #34 in FY2024 and #44 in FY2025; new, not ranked in Jul 2024–Jun 2025.
45 $266,477
Rank history: not on the FY2021–FY2023 lists, #64 in FY2024 and #46 in FY2025; up 6 since Jul 2024–Jun 2025.
46 $250,000
Rank history: #43 in FY2021, #45 in FY2022, #80 in FY2023, #49 in FY2024 and #43 in FY2025; new, not ranked in Jul 2024–Jun 2025.
47 $247,190
Rank history: not on the FY2021–FY2023 lists, #33 in FY2024 and #34 in FY2025; down 8 since Jul 2024–Jun 2025.
48 $245,000
Rank history: not on the FY2021–FY2024 lists and #48 in FY2025; new, not ranked in Jul 2024–Jun 2025.
49 $244,200
Rank history: not on the FY2021–FY2024 lists and #49 in FY2025; new, not ranked in Jul 2024–Jun 2025.
50 $216,138
Rank history: #66 in FY2021, #80 in FY2022, #29 in FY2023, #46 in FY2024 and not on the FY2025 list; up 10 since Jul 2024–Jun 2025.
51 $205,299
Rank history: not on the FY2021–FY2024 lists and #79 in FY2025; up 40 since Jul 2024–Jun 2025.
52 $198,801
Rank history: #25 in FY2021, #15 in FY2022, #18 in FY2023, #17 in FY2024 and #51 in FY2025; new, not ranked in Jul 2024–Jun 2025.
53 $198,404
Rank history: not on the FY2021–FY2023 lists, #85 in FY2024 and #52 in FY2025; up 13 since Jul 2024–Jun 2025.
54
Aptive Resources LLC
$196,338
Rank history: not on the FY2021–FY2022 lists, #69 in FY2023, #74 in FY2024 and #53 in FY2025; new, not ranked in Jul 2024–Jun 2025.
55 $188,027
Rank history: not on the FY2021–FY2023 lists, #59 in FY2024 and #54 in FY2025; up 4 since Jul 2024–Jun 2025.
56 $164,484
Rank history: not on the FY2021–FY2022 lists, #82 in FY2023, not on the FY2024 list and #55 in FY2025; new, not ranked in Jul 2024–Jun 2025.
57 $162,496
Rank history: not on the FY2021–FY2022 lists, #88 in FY2023, #92 in FY2024 and #80 in FY2025; up 35 since Jul 2024–Jun 2025.
58 $162,188
Rank history: not on the FY2021–FY2024 lists and #56 in FY2025; new, not ranked in Jul 2024–Jun 2025.
59 $155,730
Rank history: not on the FY2021 list, #100 in FY2022, not on the FY2023–FY2024 lists and #70 in FY2025; up 28 since Jul 2024–Jun 2025.
60 $139,983
Rank history: not on the FY2021–FY2024 lists and #57 in FY2025; new, not ranked in Jul 2024–Jun 2025.
61 $136,434
Rank history: #82 in FY2021, #81 in FY2022, #90 in FY2023, #93 in FY2024 and #61 in FY2025; up 12 since Jul 2024–Jun 2025.
62 $135,000
Rank history: not on the FY2021–FY2022 lists, #84 in FY2023, #61 in FY2024 and #59 in FY2025; up 38 since Jul 2024–Jun 2025.
63 $132,000
Rank history: not on the FY2021–FY2023 lists, #89 in FY2024 and #60 in FY2025; up 7 since Jul 2024–Jun 2025.
64 $129,000
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
65 $119,161
Rank history: #78 in FY2021 and not on the FY2022–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
66 $118,850
Rank history: not on the FY2021–FY2024 lists and #64 in FY2025; up 10 since Jul 2024–Jun 2025.
67 $118,200
Rank history: not on the FY2021–FY2024 lists and #62 in FY2025; new, not ranked in Jul 2024–Jun 2025.
68
Langer Research Associates LLC
$117,700
Rank history: not on the FY2021–FY2023 lists, #41 in FY2024 and #63 in FY2025; down 31 since Jul 2024–Jun 2025.
69 $110,826
Rank history: not on the FY2021–FY2022 lists, #96 in FY2023, #60 in FY2024 and #66 in FY2025; down 17 since Jul 2024–Jun 2025.
70 $109,050
Rank history: not on the FY2021–FY2023 lists, #66 in FY2024 and #67 in FY2025; down 15 since Jul 2024–Jun 2025.
71 $100,000
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
72 $98,500
Rank history: not on the FY2021–FY2024 lists and #68 in FY2025; new, not ranked in Jul 2024–Jun 2025.
73 $94,470
Rank history: #54 in FY2021, #65 in FY2022, #68 in FY2023, not on the FY2024 list and #50 in FY2025; new, not ranked in Jul 2024–Jun 2025.
74 $86,289
Rank history: not on the FY2021–FY2023 lists, #100 in FY2024 and #69 in FY2025; up 8 since Jul 2024–Jun 2025.
75
Public Opinion and Marketing Resarch in Israel 2000 Ltd
$75,300
Rank history: not on the FY2021–FY2023 lists, #72 in FY2024 and #71 in FY2025; new, not ranked in Jul 2024–Jun 2025.
76 $75,000
Rank history: not on the FY2021–FY2022 lists, #78 in FY2023, not on the FY2024 list and #72 in FY2025; new, not ranked in Jul 2024–Jun 2025.
77 $74,427
Rank history: not on the FY2021–FY2023 lists, #86 in FY2024 and #73 in FY2025; down 9 since Jul 2024–Jun 2025.
78
Serco Inc
$71,181
Rank history: not on the FY2021–FY2024 lists and #38 in FY2025; down 38 since Jul 2024–Jun 2025.
79 $68,000
Rank history: not on the FY2021–FY2023 lists, #82 in FY2024 and #74 in FY2025; down 16 since Jul 2024–Jun 2025.
80 $67,000
Rank history: not on the FY2021–FY2024 lists and #77 in FY2025; new, not ranked in Jul 2024–Jun 2025.
81 $64,932
Rank history: not on the FY2021–FY2024 lists and #78 in FY2025; new, not ranked in Jul 2024–Jun 2025.
82 $63,453
Rank history: not on the FY2021–FY2024 lists and #81 in FY2025; new, not ranked in Jul 2024–Jun 2025.
83 $62,160
Rank history: not on the FY2021–FY2024 lists and #98 in FY2025; new, not ranked in Jul 2024–Jun 2025.
84 $58,333
Rank history: #44 in FY2021, #48 in FY2022, #54 in FY2023, #88 in FY2024 and not on the FY2025 list; new, not ranked in Jul 2024–Jun 2025.
85 $57,200
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
86 $55,171
Rank history: not on the FY2021–FY2024 lists and #84 in FY2025; new, not ranked in Jul 2024–Jun 2025.
87 $54,348
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
88 $54,076
Rank history: not on the FY2021–FY2024 lists and #85 in FY2025; new, not ranked in Jul 2024–Jun 2025.
89 $50,000
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
90
Bureau Van Dijk Electronic Publishing Inc. Through Moody's Analytics, Inc.
$50,000
Rank history: not on the FY2021–FY2023 lists, #56 in FY2024 and #86 in FY2025; down 43 since Jul 2024–Jun 2025.
91 $49,200
Rank history: not on the FY2021–FY2022 lists, #63 in FY2023, #47 in FY2024 and #87 in FY2025; down 57 since Jul 2024–Jun 2025.
92 $49,000
Rank history: not on the FY2021–FY2023 lists, #81 in FY2024 and #88 in FY2025; down 9 since Jul 2024–Jun 2025.
93 $44,940
Rank history: not on the FY2021–FY2024 lists and #90 in FY2025; unchanged since Jul 2024–Jun 2025.
94 $43,805
Rank history: not on the FY2021–FY2024 lists and #58 in FY2025; down 20 since Jul 2024–Jun 2025.
95 $41,335
Rank history: not on the FY2021–FY2024 lists and #92 in FY2025; new, not ranked in Jul 2024–Jun 2025.
96
The NDN Companies
$40,700
Rank history: not on the FY2021–FY2024 lists and #93 in FY2025; new, not ranked in Jul 2024–Jun 2025.
97 $39,366
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
98 $37,500
Rank history: not on the FY2021–FY2024 lists and #95 in FY2025; new, not ranked in Jul 2024–Jun 2025.
99 $35,259
Rank history: not on the FY2021–FY2025 lists; new, not ranked in Jul 2024–Jun 2025.
100 $33,181
Rank history: not on the FY2021–FY2024 lists and #97 in FY2025; up 13 since Jul 2024–Jun 2025.
Show 75 more

100 of 121 contractors listed here. See the rest on GovTribe.

How this ranking works

  • Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
  • Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $233 million obligated before deobligations, so they never pass 100%.
  • Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
  • Period: the trailing 12 months end with the last month that ended at least 90 days ago, because the Department of Defense reports its contract actions to FPDS about 90 days late. The list is rebuilt each night.
  • Rank changes compare with Jul 2024–Jun 2025. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
  • Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list.
  • Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.

Quick answers

Who were the top 10 NAICS 541910 contractors in Jul 2025–Jun 2026?

1. Westat, Inc. ($43.9M), 2. National Opinion Research Center ($43.3M), 3. Gritter - Francona, Inc. ($13.3M), 4. Telaforce LLC ($11.9M), 5. Ignited LLC ($11.8M), 6. DIX-GRA Inc. ($10.5M), 7. L&M Policy Research, LLC ($7.4M), 8. CIC Research, Inc. ($6.6M), 9. Research Triangle Institute ($5.36M), 10. Circana Group, L.P. ($5.26M).

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