Nielsen Consumer LLC
Chicago, IL Doing business as Nielseniq
- UEI
- VB6DSM6SGXJ5
- CAGE
- 966H5
- Primary NAICS
- 541910 Marketing Research and Public Opinion Polling
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- SAM.gov registration date
- Physical address
- 200 W Jackson Blvd UNIT 2600, Chicago, IL 60606, USA
- Website
- nielseniq.com
- Employees
- 10K-50K
- Estimated annual revenue
- $1B-$10B
- Industry
-
- Industrials
- Commercial & Professional Services
- Professional Services
- Research & Consulting Services
- SIC code
- 87 Engineering & Management Services
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $310,549 |
| FY2026 | $3,872,509 |
| FY2025 | $4,687,757 |
| FY2024 | $6,753,112 |
| FY2023 | $4,946,471 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of Commerce | $2,200,000 | |
| 2 | Department of Health and Human Services | $1,983,058 |
Contract awards
Latest 5 listed here. See the rest on GovTribe.
Contract subawards
| Prime contractor | Prime award | Amount | Awarded |
|---|---|---|---|
| Iron Mountain Information Management LLC | 75F40124F19002 | $75,000 |
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| Iri, Inc. | Chicago, IL | 541910 Marketing Research and Public Opinion Polling |
| Government Consulting Division | Chicago, IL | 541613 Marketing Consulting Services |
| Statista Inc. | New York, NY | 541910 Marketing Research and Public Opinion Polling |
| Integrated Behavioral Health, Inc. | Irvine, CA | 541720 Research and Development in the Social Sciences and Humanities |
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About the company
Nielsen Consumer LLC, doing business as Nielseniq, is a for-profit limited liability company based in Chicago, Illinois that licenses consumer intelligence datasets and retail market data to federal agencies as a prime contractor (95% of recent awards), competing full-and-open without set-aside designations. Nielseniq operates under primary NAICS 541910 (Marketing Research and Public Opinion Polling) and delivers concrete capability in retail point-of-sale scanner data, food and cosmetic product databases, on-shelf availability measurement, tobacco sales datasets, and precision-level environmental and consumer transaction data to support regulatory and research missions.
Nielseniq's customer base concentrates heavily on civilian health and commerce agencies. The FDA accounts for seven awards valued at $20.3 million combined potential value and anchors 49% of the vendor's recent dollar volume, with seven distinct data-licensing and subscription engagements including a $1.25 million September 2026 purchase order for web-accessible US food and cosmetic product and packaging database licenses (covering 400,000+ processed and retail food products, 100,000+ dietary supplements, and 300,000+ cosmetics with API access and training support through September 2027). The US Census Bureau places the second-largest concentration at two awards totaling $15 million combined potential value, both definitive contracts for aggregated retail point-of-sale and scanner transaction data. USDA and its subordinate agencies follow with three awards totaling $3.9 million, including a $2.1 million June 2026 purchase order for retail food store location and characteristics data running through June 2031, and a prior $1.78 million sole-source purchase order from the Economic Research Service for TDLINX retail food store data through June 2026. The CDC, EPA Office of Research and Development, Federal Trade Commission, and Bureau of Economic Analysis round out the active set, with two or fewer awards each.
Nielseniq appears on one parent vehicle — an Indefinite Delivery Contract (75F40121D00013) that anchors $5.6 million in combined potential value — and places task orders through a Multiple Award Schedule vehicle with two recorded task orders. Activity has declined in absolute award count from five prime awards in 2021 to two in 2026, though dollar concentration has remained stable. Three awards with combined potential value $14.6 million reach ultimate completion within the next twenty-four months, creating recompete exposure. Nielseniq maintains a minimal subcontract footprint: a single sub-award from July 2025 working under Iron Mountain Information Management LLC on a Policy Understanding and Learning Through Systematic Evaluation (PULSE) evaluation support sub-task. Across its prime portfolio, Nielseniq competes exclusively on data-licensing and data-delivery contracts, with no participation in service or labor-intensive vehicle work, and no defense agency customers in the source data.
Quick answers
Is Nielsen Consumer LLC registered in SAM.gov?
Yes. Nielsen Consumer LLC's SAM.gov registration is active through September 30, 2027.
How much has Nielsen Consumer LLC received in federal contracts?
Federal contracts obligated $4,687,757 to Nielsen Consumer LLC in fiscal year 2025 and $20,570,398 in fiscal years 2023 through 2027.
How does Nielsen Consumer LLC rank among federal contractors?
Nielsen Consumer LLC ranked #14 in NAICS 54191, #28 in PSC B507 and #49 in NAICS 811219 in FY2025.
What is Nielsen Consumer LLC's most recent federal award?
Nielsen Consumer LLC's most recent federal contract award is Acquire license to access US food and cosmetic products and packaging databases (75F40126P00421), from Food and Drug Administration, on September 30, 2026.
On GovTribe
See Nielsen Consumer LLC's full federal record
- Federal contract awards
- IDV awards
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
- Similar vendors