Nielsen Consumer LLC
Chicago, IL Doing business as Nielseniq
- UEI
- VB6DSM6SGXJ5
- CAGE
- 966H5
- Primary NAICS
- 541910 Marketing Research and Public Opinion Polling
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
- SAM.gov registration date
- Physical address
- 200 W Jackson Blvd UNIT 2600, Chicago, IL 60606, USA
- Website
- nielseniq.com
- Employees
- 10K-50K
- Estimated annual revenue
- $1B-$10B
- Industry
-
- Industrials
- Commercial & Professional Services
- Professional Services
- Research & Consulting Services
- SIC code
- 87 Engineering & Management Services
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Acquire license to access US food and cosmetic products and packaging databases | Food and Drug Administration | $1,245,557 | |
| The purpose of this modification is to incorporate specific supplier terms | Central Program Planning Coordination and Support | $0 | |
| Precision area level water dataset | Office of Research and Development | $26,000 | |
| Nielseniq consumer data | Office of Research and Development | $100,000 | |
| The federal trade commission seeks to purchase a license to data. | Federal Trade Commission | $139,928 |
About Nielsen Consumer LLC
Nielsen Consumer LLC, doing business as Nielseniq, is a prominent for-profit limited liability company specializing in consumer intelligence and data services. The company provides comprehensive datasets, market research, and analytical insights to various federal agencies, focusing on delivering specialized information across multiple product categories and industries. Headquartered in Chicago, Illinois, Nielseniq has established itself as a critical data provider for government entities seeking granular, actionable consumer and market information.
Nielseniq has secured numerous federal contract awards across multiple agencies, including the Food and Drug Administration, Centers for Disease Control and Prevention, U.S. Census Bureau, Department of Agriculture, Department of Commerce, and the Alcohol and Tobacco Tax and Trade Bureau. The company's contract awards cover a wide range of data products, including aggregated retail point-of-sale/scanner transaction data, nationally representative retail sales data, consumer datasets, tobacco and alcohol beverage sampling data, food and cosmetic product databases, and specialized scientific data analysis. These contracts, which are typically firm-fixed-price purchase orders or definitive contracts, range in value from $26,000 to $9,625,000 and have completion dates extending through 2028. None of the contracts have specific set-aside designations, indicating Nielseniq competes for awards as a standard commercial entity.
The company holds a significant single-award Indefinite Delivery Contract with the Food and Drug Administration valued at $6 million, which runs through September 2026. This IDV provides the FDA with comprehensive access to food and cosmetic product and packaging databases, supporting up to 200 users with detailed information on processed foods and cosmetics sold in the United States. Under this contract, the FDA has already issued multiple delivery orders, including a $5.6 million order in August 2021 for database access. The IDV enables the FDA to leverage Nielseniq's extensive historical data collection, which encompasses product information from the 1990s to the present and represents over 50% of products sold nationally. This contract underscores Nielseniq's role in supporting government regulatory responsibilities and research initiatives through sophisticated data services.
Quick answers
What is Nielsen Consumer LLC's UEI?
Nielsen Consumer LLC's Unique Entity ID (UEI) in SAM.gov is VB6DSM6SGXJ5.
What is Nielsen Consumer LLC's CAGE code?
Nielsen Consumer LLC's CAGE code is 966H5.
What is Nielsen Consumer LLC's primary NAICS code?
Nielsen Consumer LLC's primary NAICS code is 541910 (Marketing Research and Public Opinion Polling).
Where is Nielsen Consumer LLC located?
Nielsen Consumer LLC's physical address in SAM.gov is 200 W Jackson Blvd UNIT 2600, Chicago, IL 60606, USA.
Is Nielsen Consumer LLC registered in SAM.gov?
Yes. Nielsen Consumer LLC's SAM.gov registration is active through October 27, 2026.
What is Nielsen Consumer LLC's most recent federal award?
Nielsen Consumer LLC's most recent federal contract award is Acquire license to access US food and cosmetic products and packaging databases (75F40126P00421), from Food and Drug Administration, on September 30, 2026.
On GovTribe
See Nielsen Consumer LLC's full federal record
- Federal contract awards
- IDV awards
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
- Similar vendors