CFI Group Usa, L.L.C.

CFI Group USA LLC, a for-profit limited liability company based in Ann Arbor, Michigan, delivers customer satisfaction survey design, implementation, data analysis, and program effectiveness measurement services to civilian federal agencies as a prime contractor, competing predominantly under full-and-open (non-set-aside) procurement across more than 500 recent awards.

The company's capability footprint centers on American Customer Satisfaction Index (ACSI) methodology applied to federal agency performance assessment. Work spans survey design and fielding via multiple collection channels—online, telephone, interactive voice response, and email—through data analysis and stakeholder feedback reporting. Representative recent awards include a $2.04 million delivery order from the Pension Benefit Guaranty Corporation for online and telephone surveys through September 2030; a $1.78 million call from the Social Security Administration for performance satisfaction surveys (time-and-materials, awarded September 2024); a $953 thousand call from the Treasury Internal Revenue Service for performance satisfaction surveys; a $757 thousand delivery order from Treasury's Financial Crimes Enforcement Network for ACSI performance satisfaction surveys; and a $373 thousand delivery order from the Department of Education's Office of Finance and Operations for performance satisfaction survey services. Smaller work includes customer satisfaction measurement for the U.S. Mint, the Nuclear Regulatory Commission public website survey portal, the Department of Veterans Affairs National Cemetery Administration measuring next-of-kin satisfaction, and the Administration for Children and Families for Community Services Block Grant satisfaction assessment.

Customer concentration is extreme. The Department of the Interior's Office of Policy Management and Budget accounts for 352 awards worth $101.5 million (70% of recent award count and 31% of combined potential value); most of these are individual Performance Satisfaction Survey calls in the $18,000–$100,000 range issued against the parent BPA. The Department of Education's Office of Federal Student Aid accounts for 104 awards worth $24.8 million and represents CFI Group's second-largest customer by both volume and dollars—work includes quarterly Multiple Servicer Surveys of student loan borrowers, FAFSA post-transaction satisfaction analysis via Medallia, and analysis of federal student aid customer experience data. GSA's Federal Acquisition Service, listed separately, accounts for three awards with a $166.7 million combined potential value—this reflects the two underlying GSA blanket purchase agreements that serve as the parent vehicles for most call orders.

CFI Group holds two principal GSA contract vehicles. The Multiple Award Schedule (MAS) BPA, awarded February 2022 to the National Cancer Institute on behalf of GSA, carries a $13.6 million ceiling through May 2025 and has generated 252 task orders across multiple civilian agencies. The Professional Services Schedule (PSS), a separate vehicle, has generated 662 task orders worth $142 million combined potential value, with completion dates extending through September 2022 (many of these PSS-awarded orders have now completed). Together these vehicles anchor CFI Group's delivery model: agencies issue individual call orders (BPA calls) for discrete survey engagements, ranging from $9,000 to $1.78 million, with firm-fixed-price and time-and-materials pricing options both in use.

Activity has trended downward. The vendor received 46 awards in 2022, 38 in 2023, 24 in 2024, 11 in 2025, and 2 thus far in 2026—a decline of 96% from 2022 to 2026. This contraction reflects maturation of the initial PSS vehicle wave and smaller ongoing call volumes under the active MAS BPA. Only three awards face ultimate completion within the next 24 months with a combined potential value of $416 thousand, posing minimal recompete exposure.

On service-contract-inventory-reportable work (contracts above the $150,000 threshold), CFI Group delivered $7.6 million in invoiced revenue across FY2022–FY2024 as prime: $2.2 million in FY2022, $2.7 million in FY2023, and $2.6 million in FY2024. The SCI dataset shows 3.8 FTEs in FY2022, 1.9 in FY2023, and 2.9 in FY2024 on federally reportable service contracts, reflecting low-utilization delivery on large-ceiling vehicles with infrequent call issuance. Government-paid rates on SCI-reportable prime contracts ran a median of $751/hr, with the 90th percentile at $1,963/hr, consistent with senior research and consulting labor. CFI Group does not engage subcontractors on the prime contracts captured in SCI (0% average sub-hours share); the single sub-award in the source is a recent $2.6 million teaming arrangement with Booz Allen Hamilton for customer and employee experience research, analysis, and consulting under a contract management engagement.

GSA Schedule labor offerings span seven categories from Associate Data Consultant at $86.18/hr (bachelor's, 2 yrs) through Executive Management Consultant at $381.52/hr (master's, 15 yrs experience), with no security-clearance offerings. The rate spectrum ($86–$382/hr) aligns with federal civilian research, data analysis, and program evaluation work and underpins the time-and-materials pricing on some BPA calls.

CFI Group registered in SAM in 2002 and carries no SBA set-aside certifications; it competes exclusively in open, full-and-open procurements. The company's federal footprint is purely domestic civilian agencies—no defense, intelligence, or international development work appears in the award record.