Top 100 Contractors in NAICS 54191: Marketing Research and Public Opinion Polling, FY2021
Parent companies by net contract obligations Oct 1, 2020 – Sep 30, 2021 Code page on GovTribe
The top 10 won 65% of FY2021 NAICS 54191 contract dollars
Ranking facts
- Contract obligations
- $223,509,695 Net of deobligations, by contracts coded NAICS 54191 or a code under it
- Contractors
- 170 Parent companies with an obligation
- Largest contractor
- The District Communications Group LLC $67.2 million, 28.6% of obligations
- Data as of
Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV
Full ranking
| Rank | Contractor | Net obligations | Share | Trend |
|---|---|---|---|---|
| 1 | $67,159,671 | |||
| 2 |
Telaforce LLC
Top agencies
|
$17,433,633 | ||
| 3 | $13,595,293 | |||
| 4 | $13,543,625 | |||
| 5 | $9,075,828 | |||
| 6 |
KLD Associates Inc.
Top agencies
|
$7,106,118 | ||
| 7 | $7,087,724 | |||
| 8 | $6,217,800 | |||
| 9 | $5,847,022 | |||
| 10 | $5,534,127 | |||
| 11 |
CIC Research, Inc.
Top agencies
|
$4,750,682 | ||
| 12 | $4,411,964 | |||
| 13 | $3,834,791 | |||
| 14 |
Daniel J. Edelman Inc.
Top agencies
|
$2,677,048 | ||
| 15 |
NCS Pearson Inc.
Top agencies
|
$2,501,163 | ||
| 16 | $2,335,349 | |||
| 17 | $2,046,772 | |||
| 18 |
Calspan, LLC
Top agencies
|
$2,000,000 | ||
| 19 | $1,910,699 | |||
| 20 |
Kynetec USA Inc.
Top agencies
|
$1,902,270 | ||
| 21 |
C230 Consultores
Top agencies
|
$1,819,792 | ||
| 22 | $1,784,210 | |||
| 23 |
Circana Group, L.P.
Top agencies
|
$1,606,430 | ||
| 24 | $1,455,857 | |||
| 25 | $1,305,594 | |||
| 26 | $1,297,525 | |||
| 27 |
Madison Springfield Inc.
Top agencies
|
$1,269,335 | ||
| 28 |
KGB Media, LLC
Top agencies
|
$1,155,280 | ||
| 29 | $1,069,978 | |||
| 30 |
Emory University
Top agencies
|
$1,065,636 | ||
| 31 |
Omnicom Group Inc.
Top agencies
|
$901,127 | ||
| 32 | $847,291 | |||
| 33 |
Tetra Tech, Inc.
Top agencies
|
$832,708 | ||
| 34 |
Octane LLC
Top agencies
|
$831,545 | ||
| 35 |
Soteria Solutions
Top agencies
|
$756,795 | ||
| 36 | $750,000 | |||
| 37 | $709,318 | |||
| 38 | $697,889 | |||
| 39 | $696,264 | |||
| 40 | $655,959 | |||
| 41 |
Naxion Inc.
Top agencies
|
$640,672 | ||
| 42 | $625,268 | |||
| 43 |
Pollfish Inc.
Top agencies
|
$578,125 | ||
| 44 |
Davis Research LLC
Top agencies
|
$573,300 | ||
| 45 | $548,953 | |||
| 46 |
Exodyne, Inc.
Top agencies
|
$539,983 | ||
| 47 | $515,557 | |||
| 48 |
Wake Forest University
Top agencies
|
$496,498 | ||
| 49 | $456,698 | |||
| 50 | $438,587 | |||
| 51 |
Press Ganey Associates Inc
Top agencies
|
$398,343 | ||
| 52 | $391,393 | |||
| 53 | $357,983 | |||
| 54 | $331,840 | |||
| 55 |
Mintel International Group Limited
Top agencies
|
$300,000 | ||
| 56 | $282,390 | |||
| 57 |
Advanced Survey Design, LLC
Top agencies
|
$269,843 | ||
| 58 |
Decision.partners Inc.
Top agencies
|
$260,270 | ||
| 59 |
Clarivate Analytics (US) LLC
Top agencies
|
$254,275 | ||
| 60 | $250,890 | |||
| 61 |
Black Knight Data & Analytics LLC
Top agencies
|
$240,000 | ||
| 62 |
Bulletin Intelligence LLC
Top agencies
|
$238,816 | ||
| 63 | $237,600 | |||
| 64 | $234,067 | |||
| 65 |
Evrima Research LLC
Top agencies
|
$221,670 | ||
| 66 | $214,950 | |||
| 67 |
Orb International Ltd.
Top agencies
|
$210,000 | ||
| 68 | $205,543 | |||
| 69 |
Donald William Walls
Top agencies
|
$200,000 | ||
| 70 |
Aptive Resources LLC
Top agencies
|
$199,551 | ||
| 71 | $198,861 | |||
| 72 | $180,000 | |||
| 73 | $177,565 | |||
| 74 |
Retail Data LLC
Top agencies
|
$170,151 | ||
| 75 |
Telogical Systems LLC
Top agencies
|
$167,580 | ||
| 76 | $156,929 | |||
| 77 |
Ibisworld, Inc.
Top agencies
|
$143,179 | ||
| 78 |
BGC Ulises Beltran Y Asocs
Top agencies
|
$130,737 | ||
| 79 |
Surveymonkey Inc.
|
$119,143 | ||
| 80 |
The Strategy Team, Ltd.
Top agencies
|
$117,783 | ||
| 81 | $113,664 | |||
| 82 | $112,500 | |||
| 83 |
Klas Enterprises LLC
Top agencies
|
$110,000 | ||
| 84 |
WP Cioffi Engineering Management Inc
Top agencies
|
$106,344 | ||
| 85 |
Meltwater News US Inc
|
$106,100 | ||
| 86 | $105,422 | |||
| 87 | $100,000 | |||
| 88 | $99,990 | |||
| 89 | $99,670 | |||
| 90 |
Sermo Inc.
Top agencies
|
$95,000 | ||
| 91 | $95,000 | |||
| 92 | $92,700 | |||
| 93 |
Escalent Inc.
Top agencies
|
$92,500 | ||
| 94 |
Kantar Belgium
Top agencies
|
$90,014 | ||
| 95 | $90,000 | |||
| 96 | $80,000 | |||
| 97 |
David S Johnson
Top agencies
|
$80,000 | ||
| 98 |
Marshall Reinsdorf
Top agencies
|
$76,000 | ||
| 99 | $70,990 | |||
| 100 |
I3 Federal LLC
Top agencies
|
$69,053 |
Show 75 more
100 of 170 contractors listed here. See the rest on GovTribe.
Rankings for the codes under NAICS 54191
| Code | Net obligations | Largest contractor |
|---|---|---|
| 541910 Marketing Research and Public Opinion Polling | $223,509,695 | The District Communications Group LLC |
How this ranking works
- Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
- Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $235 million obligated before deobligations, so they never pass 100%.
- Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
- Fiscal year 2021 ran Oct 1, 2020 – Sep 30, 2021. The Department of Defense reports its contract actions to FPDS about 90 days late, so a fiscal year is ranked once they're in, in February, and the list doesn't change after.
- Rank changes compare with FY2020. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
- Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list. The step from FY2020 takes the color of the rank change beside it.
- Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.
Quick answers
Who were the top 10 NAICS 54191 contractors in FY2021?
1. The District Communications Group LLC ($67.2M), 2. Telaforce LLC ($17.4M), 3. Ipsos Public Affairs, LLC ($13.6M), 4. Ignited LLC ($13.5M), 5. Communicatehealth Inc. ($9.08M), 6. KLD Associates Inc. ($7.11M), 7. L&M Policy Research, LLC ($7.09M), 8. Data Recognition Corporation ($6.22M), 9. Research Triangle Institute ($5.85M), 10. Fors Marsh Group LLC ($5.53M).
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