Top 100 Contractors in NAICS 54191: Marketing Research and Public Opinion Polling, FY2021

Parent companies by net contract obligations Oct 1, 2020 – Sep 30, 2021 Code page on GovTribe

The top 10 won 65% of FY2021 NAICS 54191 contract dollars

Ranking facts

Contract obligations
$223,509,695 Net of deobligations, by contracts coded NAICS 54191 or a code under it
Contractors
170 Parent companies with an obligation
Largest contractor
The District Communications Group LLC $67.2 million, 28.6% of obligations
Data as of

Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV

Full ranking

Rank Contractor Net obligations Share Trend
1 $67,159,671
Rank history: #1 in FY2022, #4 in FY2023, #6 in FY2024 and #8 in FY2025; unchanged since FY2020.
2 $17,433,633
Rank history: #2 in FY2022, #3 in FY2023, #2 in FY2024 and #3 in FY2025; up 4 since FY2020.
3 $13,595,293
Rank history: #4 in FY2022, #9 in FY2023, #13 in FY2024 and #25 in FY2025; up 2 since FY2020.
4 $13,543,625
Rank history: #9 in FY2022, #15 in FY2023, #3 in FY2024 and #5 in FY2025; up 3 since FY2020.
5 $9,075,828
Rank history: #6 in FY2022, #14 in FY2023, #9 in FY2024 and #12 in FY2025; down 2 since FY2020.
6 $7,106,118
Rank history: not on the FY2022–FY2025 lists; down 4 since FY2020.
7 $7,087,724
Rank history: #7 in FY2022, #11 in FY2023, #7 in FY2024 and #11 in FY2025; up 6 since FY2020.
8 $6,217,800
Rank history: #13 in FY2022, #13 in FY2023, #15 in FY2024 and #10 in FY2025; up 2 since FY2020.
9 $5,847,022
Rank history: #5 in FY2022, #10 in FY2023, #10 in FY2024 and #9 in FY2025; down 5 since FY2020.
10 $5,534,127
Rank history: #3 in FY2022, #5 in FY2023, #8 in FY2024 and #24 in FY2025; down 1 since FY2020.
11 $4,750,682
Rank history: #12 in FY2022, #12 in FY2023, #11 in FY2024 and #7 in FY2025; unchanged since FY2020.
12 $4,411,964
Rank history: #8 in FY2022, #19 in FY2023, #27 in FY2024 and #2 in FY2025; up 5 since FY2020.
13 $3,834,791
Rank history: #14 in FY2022, #6 in FY2023 and not on the FY2024–FY2025 lists; up 1 since FY2020.
14
Daniel J. Edelman Inc.
$2,677,048
Rank history: #10 in FY2022, #31 in FY2023 and not on the FY2024–FY2025 lists; up 10 since FY2020.
15
NCS Pearson Inc.
$2,501,163
Rank history: #56 in FY2022, #34 in FY2023, #29 in FY2024 and not on the FY2025 list; new, not ranked in FY2020.
16 $2,335,349
Rank history: #16 in FY2022, #23 in FY2023, #23 in FY2024 and #15 in FY2025; up 18 since FY2020.
17 $2,046,772
Rank history: #17 in FY2022, #20 in FY2023, #12 in FY2024 and #19 in FY2025; up 4 since FY2020.
18 $2,000,000
Rank history: #66 in FY2022 and not on the FY2023–FY2025 lists; up 2 since FY2020.
19 $1,910,699
Rank history: #25 in FY2022, #22 in FY2023, #26 in FY2024 and #40 in FY2025; up 11 since FY2020.
20
Kynetec USA Inc.
$1,902,270
Rank history: #32 in FY2022, not on the FY2023 list, #16 in FY2024 and #18 in FY2025; up 21 since FY2020.
21 $1,819,792
Rank history: #19 in FY2022, #30 in FY2023 and not on the FY2024–FY2025 lists; down 5 since FY2020.
22 $1,784,210
Rank history: not on the FY2022–FY2023 lists, #30 in FY2024 and not on the FY2025 list; new, not ranked in FY2020.
23 $1,606,430
Rank history: #21 in FY2022, #21 in FY2023, #28 in FY2024 and #16 in FY2025; down 5 since FY2020.
24 $1,455,857
Rank history: #18 in FY2022, #7 in FY2023, #14 in FY2024 and not on the FY2025 list; up 53 since FY2020.
25 $1,305,594
Rank history: #15 in FY2022, #18 in FY2023, #17 in FY2024 and #51 in FY2025; down 6 since FY2020.
26 $1,297,525
Rank history: #20 in FY2022, #25 in FY2023, #20 in FY2024 and #21 in FY2025; down 11 since FY2020.
27 $1,269,335
Rank history: #22 in FY2022, #8 in FY2023, #35 in FY2024 and not on the FY2025 list; new, not ranked in FY2020.
28 $1,155,280
Rank history: #24 in FY2022, #24 in FY2023, #24 in FY2024 and #17 in FY2025; down 3 since FY2020.
29 $1,069,978
Rank history: #28 in FY2022 and not on the FY2023–FY2025 lists; down 1 since FY2020.
30 $1,065,636
Rank history: not on the FY2022–FY2025 lists; up 1 since FY2020.
31
Omnicom Group Inc. 2 awardees, including Matthews Media Group, Inc.
$901,127
Rank history: #11 in FY2022, #1 in FY2023 and not on the FY2024–FY2025 lists; down 23 since FY2020.
32 $847,291
Rank history: #40 in FY2022 and not on the FY2023–FY2025 lists; up 42 since FY2020.
33 $832,708
Rank history: #36 in FY2022, #33 in FY2023, #38 in FY2024 and #26 in FY2025; new, not ranked in FY2020.
34 $831,545
Rank history: #37 in FY2022, #39 in FY2023 and not on the FY2024–FY2025 lists; up 14 since FY2020.
35 $756,795
Rank history: #64 in FY2022 and not on the FY2023–FY2025 lists; new, not ranked in FY2020.
36 $750,000
Rank history: not on the FY2022–FY2025 lists; new, not ranked in FY2020.
37 $709,318
Rank history: not on the FY2022–FY2025 lists; down 4 since FY2020.
38 $697,889
Rank history: #26 in FY2022, #17 in FY2023, #19 in FY2024 and #22 in FY2025; new, not ranked in FY2020.
39 $696,264
Rank history: #31 in FY2022, #35 in FY2023, #80 in FY2024 and #37 in FY2025; unchanged since FY2020.
40 $655,959
Rank history: #35 in FY2022, #28 in FY2023, #36 in FY2024 and #41 in FY2025; down 2 since FY2020.
41 $640,672
Rank history: #23 in FY2022, #26 in FY2023, #21 in FY2024 and #20 in FY2025; down 19 since FY2020.
42 $625,268
Rank history: not on the FY2022–FY2025 lists; down 7 since FY2020.
43 $578,125
Rank history: #45 in FY2022, #80 in FY2023, #49 in FY2024 and #43 in FY2025; up 21 since FY2020.
44 $573,300
Rank history: #48 in FY2022, #54 in FY2023, #88 in FY2024 and not on the FY2025 list; up 44 since FY2020.
45 $548,953
Rank history: not on the FY2022–FY2025 lists; down 9 since FY2020.
46 $539,983
Rank history: #52 in FY2022, #52 in FY2023 and not on the FY2024–FY2025 lists; down 6 since FY2020.
47 $515,557
Rank history: #42 in FY2022, #76 in FY2023 and not on the FY2024–FY2025 lists; new, not ranked in FY2020.
48 $496,498
Rank history: not on the FY2022–FY2025 lists; down 4 since FY2020.
49 $456,698
Rank history: not on the FY2022–FY2025 lists; down 3 since FY2020.
50 $438,587
Rank history: not on the FY2022–FY2025 lists; down 3 since FY2020.
51
Press Ganey Associates Inc
$398,343
Rank history: not on the FY2022 list, #71 in FY2023 and not on the FY2024–FY2025 lists; up 1 since FY2020.
52 $391,393
Rank history: not on the FY2022–FY2025 lists; down 2 since FY2020.
53 $357,983
Rank history: not on the FY2022–FY2025 lists; up 1 since FY2020.
54 $331,840
Rank history: #65 in FY2022, #68 in FY2023, not on the FY2024 list and #50 in FY2025; up 5 since FY2020.
55
Mintel International Group Limited Through Mintel Group Limited
$300,000
Rank history: #54 in FY2022 and not on the FY2023–FY2025 lists; down 2 since FY2020.
56 $282,390
Rank history: not on the FY2022–FY2025 lists; unchanged since FY2020.
57 $269,843
Rank history: #50 in FY2022, #51 in FY2023, #55 in FY2024 and #39 in FY2025; up 9 since FY2020.
58 $260,270
Rank history: #49 in FY2022, #58 in FY2023 and not on the FY2024–FY2025 lists; up 2 since FY2020.
59
Clarivate Analytics (US) LLC 2 awardees, including Decision Resources, Inc.
$254,275
Rank history: not on the FY2022–FY2025 lists; up 2 since FY2020.
60 $250,890
Rank history: #61 in FY2022 and not on the FY2023–FY2025 lists; up 3 since FY2020.
61
Black Knight Data & Analytics LLC
$240,000
Rank history: #55 in FY2022, #48 in FY2023 and not on the FY2024–FY2025 lists; new, not ranked in FY2020.
62
Bulletin Intelligence LLC Through Cision US Inc.
$238,816
Rank history: not on the FY2022–FY2025 lists; new, not ranked in FY2020.
63 $237,600
Rank history: not on the FY2022–FY2025 lists; up 43 since FY2020.
64 $234,067
Rank history: not on the FY2022–FY2025 lists; down 22 since FY2020.
65 $221,670
Rank history: #41 in FY2022, #53 in FY2023, #32 in FY2024 and not on the FY2025 list; down 16 since FY2020.
66 $214,950
Rank history: #80 in FY2022, #29 in FY2023, #46 in FY2024 and not on the FY2025 list; new, not ranked in FY2020.
67 $210,000
Rank history: not on the FY2022–FY2025 lists; new, not ranked in FY2020.
68 $205,543
Rank history: not on the FY2022 list, #64 in FY2023 and not on the FY2024–FY2025 lists; unchanged since FY2020.
69 $200,000
Rank history: #70 in FY2022, #67 in FY2023 and not on the FY2024–FY2025 lists; new, not ranked in FY2020.
70 $199,551
Rank history: #73 in FY2022 and not on the FY2023–FY2025 lists; up 2 since FY2020.
71 $198,861
Rank history: #69 in FY2022, #65 in FY2023, #71 in FY2024 and not on the FY2025 list; new, not ranked in FY2020.
72 $180,000
Rank history: #57 in FY2022 and not on the FY2023–FY2025 lists; up 31 since FY2020.
73 $177,565
Rank history: not on the FY2022–FY2023 lists, #73 in FY2024 and not on the FY2025 list; up 3 since FY2020.
74
Retail Data LLC
$170,151
Rank history: #60 in FY2022, #56 in FY2023 and not on the FY2024–FY2025 lists; down 16 since FY2020.
75 $167,580
Rank history: #77 in FY2022 and not on the FY2023–FY2025 lists; new, not ranked in FY2020.
76 $156,929
Rank history: not on the FY2022–FY2025 lists; new, not ranked in FY2020.
77 $143,179
Rank history: not on the FY2022–FY2025 lists; down 2 since FY2020.
78 $130,737
Rank history: not on the FY2022–FY2025 lists; new, not ranked in FY2020.
79 $119,143
Rank history: #91 in FY2022, #92 in FY2023 and not on the FY2024–FY2025 lists; up 10 since FY2020.
80 $117,783
Rank history: #76 in FY2022 and not on the FY2023–FY2025 lists; down 23 since FY2020.
81 $113,664
Rank history: #33 in FY2022, #32 in FY2023, #51 in FY2024 and #30 in FY2025; down 44 since FY2020.
82 $112,500
Rank history: #81 in FY2022, #90 in FY2023, #93 in FY2024 and #61 in FY2025; unchanged since FY2020.
83 $110,000
Rank history: #82 in FY2022, #91 in FY2023 and not on the FY2024–FY2025 lists; up 1 since FY2020.
84
WP Cioffi Engineering Management Inc
$106,344
Rank history: #99 in FY2022 and not on the FY2023–FY2025 lists; new, not ranked in FY2020.
85 $106,100
Rank history: #78 in FY2022, #77 in FY2023 and not on the FY2024–FY2025 lists; up 41 since FY2020.
86 $105,422
Rank history: #58 in FY2022, #55 in FY2023 and not on the FY2024–FY2025 lists; up 76 since FY2020.
87 $100,000
Rank history: not on the FY2022–FY2024 lists and #82 in FY2025; up 15 since FY2020.
88 $99,990
Rank history: #84 in FY2022 and not on the FY2023–FY2025 lists; new, not ranked in FY2020.
89 $99,670
Rank history: #95 in FY2022, not on the FY2023 list, #97 in FY2024 and not on the FY2025 list; down 10 since FY2020.
90 $95,000
Rank history: #88 in FY2022, #57 in FY2023, #69 in FY2024 and not on the FY2025 list; down 7 since FY2020.
91 $95,000
Rank history: #83 in FY2022, #89 in FY2023, #62 in FY2024 and not on the FY2025 list; down 22 since FY2020.
92 $92,700
Rank history: #86 in FY2022, #94 in FY2023, #96 in FY2024 and not on the FY2025 list; down 12 since FY2020.
93 $92,500
Rank history: #89 in FY2022, #95 in FY2023, #99 in FY2024 and not on the FY2025 list; down 3 since FY2020.
94
Kantar Belgium
$90,014
Rank history: not on the FY2022–FY2025 lists; unchanged since FY2020.
95 $90,000
Rank history: #90 in FY2022 and not on the FY2023–FY2025 lists; new, not ranked in FY2020.
96 $80,000
Rank history: not on the FY2022–FY2025 lists; new, not ranked in FY2020.
97 $80,000
Rank history: not on the FY2022–FY2025 lists; new, not ranked in FY2020.
98 $76,000
Rank history: #93 in FY2022 and not on the FY2023–FY2025 lists; new, not ranked in FY2020.
99 $70,990
Rank history: not on the FY2022–FY2025 lists; new, not ranked in FY2020.
100 $69,053
Rank history: #98 in FY2022 and not on the FY2023–FY2025 lists; down 8 since FY2020.
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100 of 170 contractors listed here. See the rest on GovTribe.

Rankings for the codes under NAICS 54191

Code Net obligations Largest contractor
541910 Marketing Research and Public Opinion Polling $223,509,695 The District Communications Group LLC

How this ranking works

  • Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
  • Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $235 million obligated before deobligations, so they never pass 100%.
  • Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
  • Fiscal year 2021 ran Oct 1, 2020 – Sep 30, 2021. The Department of Defense reports its contract actions to FPDS about 90 days late, so a fiscal year is ranked once they're in, in February, and the list doesn't change after.
  • Rank changes compare with FY2020. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
  • Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list. The step from FY2020 takes the color of the rank change beside it.
  • Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.

Quick answers

Who were the top 10 NAICS 54191 contractors in FY2021?

1. The District Communications Group LLC ($67.2M), 2. Telaforce LLC ($17.4M), 3. Ipsos Public Affairs, LLC ($13.6M), 4. Ignited LLC ($13.5M), 5. Communicatehealth Inc. ($9.08M), 6. KLD Associates Inc. ($7.11M), 7. L&M Policy Research, LLC ($7.09M), 8. Data Recognition Corporation ($6.22M), 9. Research Triangle Institute ($5.85M), 10. Fors Marsh Group LLC ($5.53M).

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