Circana Group, L.P.
- UEI
- LN6FDHGF5M47
- CAGE
- 1J1B6
- Primary NAICS
- 541910 Marketing Research and Public Opinion Polling
- SAM.gov registration
- Expired
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
- Corporate family
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-
- Pricing Excellence, LLC GF5WR35KP4W7
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- SAM.gov registration date
- Website
- circana.com
- Founded
- 1966
- Employees
- 251-1K
- Estimated annual revenue
- $100M-$250M
- Industry
-
- Industrials
- Commercial & Professional Services
- Professional Services
- Consulting
- SIC code
- 87 Engineering & Management Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $2,642,284 |
| FY2025 | $2,615,553 |
| FY2024 | $1,477,118 |
| FY2023 | $2,754,183 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of Commerce | $2,642,284 |
Contract vehicles
No active vehicles.
2 expired vehicles
Contract awards
Latest 5 listed here. See the rest on GovTribe.
Similar vendors
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|---|---|---|
| Euromonitor International LIMITED | — | — |
| DBA Ssrs, DBA Msg, DBA Edison Media Research | Glen Mills, PA | 541611 Administrative Management and General Management Consulting Services |
| Consumer Edge | New York, NY | 541910 Marketing Research and Public Opinion Polling |
| Nielseniq | Chicago, IL | 541910 Marketing Research and Public Opinion Polling |
| Statista Inc. | New York, NY | 541910 Marketing Research and Public Opinion Polling |
About the company
Circana Group, L.P. NA Division, formerly known as The NPD Group, Inc., is a global market research company that provides data-driven market research solutions, business intelligence, and predictive analytics services across various industries. It offers a wide range of services including market information, business solutions, and predictive analytics.
Circana Group, L.P. NA Division has secured numerous federal contracts to provide a variety of goods and services to agencies like the Department of Commerce (Census Bureau and Bureau of Economic Analysis), Federal Trade Commission, Department of Agriculture's Economic Research Service, and Department of Labor's Bureau of Labor Statistics. The company has primarily served as a prime contractor, delivering aggregated retail point-of-sale and scanner transaction data, household purchasing data, consumer food purchasing behavior insights, outdoor recreation market data, IT/telecom software and platform support services, and marketing research and public opinion polling. These data and analytics solutions aid federal agencies in producing economic statistics, analyzing consumer behavior, evaluating proposed mergers/acquisitions, and supporting policy research. While most contracts did not involve set-asides, several were awarded on a sole source basis due to Circana's unique data offerings and capabilities. The company has collaborated with other prime vendors but no major subcontracting partnerships were disclosed.
Quick answers
Is Circana Group, L.P. registered in SAM.gov?
Circana Group, L.P.'s SAM.gov registration expired on April 24, 2024.
Which contract vehicles does Circana Group, L.P. hold?
Circana Group, L.P. holds a place on 2 federal contract vehicles, including FEDLINK and Consumer and Retail Food Markets Program.
How much has Circana Group, L.P. received in federal contracts?
Federal contracts obligated $2,615,553 to Circana Group, L.P. in fiscal year 2025 and $9,489,138 in fiscal years 2023 through 2027.
How does Circana Group, L.P. rank among federal contractors?
Circana Group, L.P. ranked #16 in NAICS 54191 in FY2025.
What is Circana Group, L.P.'s most recent federal award?
Circana Group, L.P.'s most recent federal contract award is Aggregated point of sale / scanner transaction data (1333LB23C00000022), from US Census Bureau, on September 19, 2023.
On GovTribe
See Circana Group, L.P.'s full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Funding analysis by agency, NAICS and set-aside
- Similar vendors