Top 100 Contractors in NAICS 54191: Marketing Research and Public Opinion Polling, FY2024

Parent companies by net contract obligations Oct 1, 2023 – Sep 30, 2024 Code page on GovTribe

The top 10 won 64% of FY2024 NAICS 54191 contract dollars

Ranking facts

Contract obligations
$229,093,860 Net of deobligations, by contracts coded NAICS 54191 or a code under it
Contractors
179 Parent companies with an obligation
Largest contractor
National Opinion Research Center $55.7 million, 21.3% of obligations
Data as of

Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV

Full ranking

Rank Contractor Net obligations Share Trend
1 $55,681,206
Rank history: not on the FY2021–FY2022 lists, #2 in FY2023 and #1 in FY2025; up 1 since FY2023.
2
Telaforce LLC
$22,965,006
Rank history: #2 in FY2021, #2 in FY2022, #3 in FY2023 and #3 in FY2025; up 1 since FY2023.
3 $16,858,854
Rank history: #4 in FY2021, #9 in FY2022, #15 in FY2023 and #5 in FY2025; up 12 since FY2023.
4 $15,011,658
Rank history: not on the FY2021–FY2022 lists, #16 in FY2023 and #4 in FY2025; up 12 since FY2023.
5
DIX-GRA Inc.
$12,258,917
Rank history: not on the FY2021–FY2023 lists and #6 in FY2025; new.
6 $11,560,315
Rank history: #1 in FY2021, #1 in FY2022, #4 in FY2023 and #8 in FY2025; down 2 since FY2023.
7 $9,999,165
Rank history: #7 in FY2021, #7 in FY2022, #11 in FY2023 and #11 in FY2025; up 4 since FY2023.
8 $9,782,601
Rank history: #10 in FY2021, #3 in FY2022, #5 in FY2023 and #24 in FY2025; down 3 since FY2023.
9 $6,812,652
Rank history: #5 in FY2021, #6 in FY2022, #14 in FY2023 and #12 in FY2025; up 5 since FY2023.
10 $6,500,666
Rank history: #9 in FY2021, #5 in FY2022, #10 in FY2023 and #9 in FY2025; unchanged since FY2023.
11 $6,424,445
Rank history: #11 in FY2021, #12 in FY2022, #12 in FY2023 and #7 in FY2025; up 1 since FY2023.
12 $4,826,621
Rank history: #17 in FY2021, #17 in FY2022, #20 in FY2023 and #19 in FY2025; up 8 since FY2023.
13 $4,023,012
Rank history: #3 in FY2021, #4 in FY2022, #9 in FY2023 and #25 in FY2025; down 4 since FY2023.
14 $3,151,205
Rank history: #24 in FY2021, #18 in FY2022, #7 in FY2023 and not on the FY2025 list; down 7 since FY2023.
15 $3,120,784
Rank history: #8 in FY2021, #13 in FY2022, #13 in FY2023 and #10 in FY2025; down 2 since FY2023.
16 $3,051,414
Rank history: #20 in FY2021, #32 in FY2022, not on the FY2023 list and #18 in FY2025; returned.
17 $2,963,943
Rank history: #25 in FY2021, #15 in FY2022, #18 in FY2023 and #51 in FY2025; up 1 since FY2023.
18 $2,809,401
Rank history: not on the FY2021 list, #53 in FY2022, not on the FY2023 list and #14 in FY2025; returned.
19 $2,782,166
Rank history: #38 in FY2021, #26 in FY2022, #17 in FY2023 and #22 in FY2025; down 2 since FY2023.
20 $2,781,159
Rank history: #26 in FY2021, #20 in FY2022, #25 in FY2023 and #21 in FY2025; up 5 since FY2023.
21 $2,546,290
Rank history: #41 in FY2021, #23 in FY2022, #26 in FY2023 and #20 in FY2025; up 5 since FY2023.
22 $2,471,513
Rank history: not on the FY2021–FY2023 lists and #13 in FY2025; new.
23 $2,400,304
Rank history: #16 in FY2021, #16 in FY2022, #23 in FY2023 and #15 in FY2025; unchanged since FY2023.
24 $2,360,356
Rank history: #28 in FY2021, #24 in FY2022, #24 in FY2023 and #17 in FY2025; unchanged since FY2023.
25
Marketing for Change Co.
$2,199,953
Rank history: not on the FY2021–FY2022 lists, #40 in FY2023 and #28 in FY2025; up 15 since FY2023.
26 $1,998,402
Rank history: #19 in FY2021, #25 in FY2022, #22 in FY2023 and #40 in FY2025; down 4 since FY2023.
27 $1,853,369
Rank history: #12 in FY2021, #8 in FY2022, #19 in FY2023 and #2 in FY2025; down 8 since FY2023.
28 $1,477,118
Rank history: #23 in FY2021, #21 in FY2022, #21 in FY2023 and #16 in FY2025; down 7 since FY2023.
29
NCS Pearson Inc.
$1,330,549
Rank history: #15 in FY2021, #56 in FY2022, #34 in FY2023 and not on the FY2025 list; up 5 since FY2023.
30 $1,181,776
Rank history: #22 in FY2021, not on the FY2022–FY2023 lists and not on the FY2025 list; returned.
31
Eurekafacts LLC
$1,153,855
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
32 $1,131,812
Rank history: #65 in FY2021, #41 in FY2022, #53 in FY2023 and not on the FY2025 list; up 21 since FY2023.
33 $1,111,050
Rank history: not on the FY2021–FY2023 lists and #34 in FY2025; new.
34 $1,088,000
Rank history: not on the FY2021 list, #94 in FY2022, #36 in FY2023 and #44 in FY2025; up 2 since FY2023.
35
Madison Springfield Inc.
$1,076,907
Rank history: #27 in FY2021, #22 in FY2022, #8 in FY2023 and not on the FY2025 list; down 27 since FY2023.
36 $994,906
Rank history: #40 in FY2021, #35 in FY2022, #28 in FY2023 and #41 in FY2025; down 8 since FY2023.
37 $869,768
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
38 $866,539
Rank history: #33 in FY2021, #36 in FY2022, #33 in FY2023 and #26 in FY2025; down 5 since FY2023.
39 $834,751
Rank history: not on the FY2021–FY2023 lists and #29 in FY2025; new.
40 $806,430
Rank history: not on the FY2021–FY2022 lists, #73 in FY2023 and not on the FY2025 list; up 33 since FY2023.
41
Langer Research Associates LLC
$767,768
Rank history: not on the FY2021–FY2023 lists and #63 in FY2025; new.
42 $760,049
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
43 $752,846
Rank history: not on the FY2021 list, #34 in FY2022, #27 in FY2023 and not on the FY2025 list; down 16 since FY2023.
44 $567,427
Rank history: not on the FY2021–FY2023 lists and #47 in FY2025; new.
45 $547,901
Rank history: not on the FY2021 list, #38 in FY2022, #43 in FY2023 and #42 in FY2025; down 2 since FY2023.
46 $538,280
Rank history: #66 in FY2021, #80 in FY2022, #29 in FY2023 and not on the FY2025 list; down 17 since FY2023.
47 $513,100
Rank history: not on the FY2021–FY2022 lists, #63 in FY2023 and #87 in FY2025; up 16 since FY2023.
48 $480,025
Rank history: not on the FY2021–FY2023 lists and #36 in FY2025; new.
49 $459,375
Rank history: #43 in FY2021, #45 in FY2022, #80 in FY2023 and #43 in FY2025; up 31 since FY2023.
50 $431,766
Rank history: not on the FY2021 list, #47 in FY2022, #49 in FY2023 and not on the FY2025 list; down 1 since FY2023.
51 $425,000
Rank history: #81 in FY2021, #33 in FY2022, #32 in FY2023 and #30 in FY2025; down 19 since FY2023.
52 $407,100
Rank history: not on the FY2021–FY2022 lists, #44 in FY2023 and not on the FY2025 list; down 8 since FY2023.
53 $399,925
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
54 $399,829
Rank history: not on the FY2021–FY2022 lists, #50 in FY2023 and not on the FY2025 list; down 4 since FY2023.
55 $398,901
Rank history: #57 in FY2021, #50 in FY2022, #51 in FY2023 and #39 in FY2025; down 4 since FY2023.
56
Bureau Van Dijk Electronic Publishing Inc. Through Moody's Analytics, Inc.
$393,660
Rank history: not on the FY2021–FY2023 lists and #86 in FY2025; new.
57 $346,774
Rank history: not on the FY2021–FY2022 lists, #83 in FY2023 and not on the FY2025 list; up 26 since FY2023.
58 $330,910
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
59 $329,134
Rank history: not on the FY2021–FY2023 lists and #54 in FY2025; new.
60 $321,517
Rank history: not on the FY2021–FY2022 lists, #96 in FY2023 and #66 in FY2025; up 36 since FY2023.
61 $320,000
Rank history: not on the FY2021–FY2022 lists, #84 in FY2023 and #59 in FY2025; up 23 since FY2023.
62 $283,800
Rank history: #91 in FY2021, #83 in FY2022, #89 in FY2023 and not on the FY2025 list; up 27 since FY2023.
63 $272,750
Rank history: not on the FY2021–FY2022 lists, #100 in FY2023 and #94 in FY2025; up 37 since FY2023.
64 $261,337
Rank history: not on the FY2021–FY2023 lists and #46 in FY2025; new.
65 $233,465
Rank history: not on the FY2021–FY2022 lists, #62 in FY2023 and not on the FY2025 list; down 3 since FY2023.
66 $232,400
Rank history: not on the FY2021–FY2023 lists and #67 in FY2025; new.
67 $231,285
Rank history: not on the FY2021–FY2023 lists and #27 in FY2025; new.
68
Yougov America Inc
$230,635
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
69 $230,000
Rank history: #90 in FY2021, #88 in FY2022, #57 in FY2023 and not on the FY2025 list; down 12 since FY2023.
70 $222,500
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; up 54 since FY2023.
71 $217,312
Rank history: #71 in FY2021, #69 in FY2022, #65 in FY2023 and not on the FY2025 list; down 6 since FY2023.
72
Public Opinion and Marketing Resarch in Israel 2000 Ltd
$214,000
Rank history: not on the FY2021–FY2023 lists and #71 in FY2025; new.
73 $200,172
Rank history: #73 in FY2021, not on the FY2022–FY2023 lists and not on the FY2025 list; returned.
74
Aptive Resources LLC
$192,365
Rank history: not on the FY2021–FY2022 lists, #69 in FY2023 and #53 in FY2025; down 5 since FY2023.
75
M&C Saatchi World Services LLP
$180,034
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; up 43 since FY2023.
76 $180,000
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
77
M Davis and Company Inc
$174,540
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
78 $173,600
Rank history: not on the FY2021–FY2022 lists, #97 in FY2023 and not on the FY2025 list; up 19 since FY2023.
79 $170,250
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
80 $168,388
Rank history: #39 in FY2021, #31 in FY2022, #35 in FY2023 and #37 in FY2025; down 45 since FY2023.
81 $167,060
Rank history: not on the FY2021–FY2023 lists and #88 in FY2025; new.
82 $155,000
Rank history: not on the FY2021–FY2023 lists and #74 in FY2025; new.
83 $148,000
Rank history: not on the FY2021–FY2022 lists, #86 in FY2023 and not on the FY2025 list; up 3 since FY2023.
84 $144,323
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
85 $141,515
Rank history: not on the FY2021–FY2023 lists and #52 in FY2025; new.
86 $139,000
Rank history: not on the FY2021–FY2023 lists and #73 in FY2025; new.
87 $132,592
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
88 $132,565
Rank history: #44 in FY2021, #48 in FY2022, #54 in FY2023 and not on the FY2025 list; down 34 since FY2023.
89 $132,000
Rank history: not on the FY2021–FY2023 lists and #60 in FY2025; new.
90 $130,680
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
91 $130,600
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; up 34 since FY2023.
92 $127,725
Rank history: not on the FY2021–FY2022 lists, #88 in FY2023 and #80 in FY2025; down 4 since FY2023.
93 $123,750
Rank history: #82 in FY2021, #81 in FY2022, #90 in FY2023 and #61 in FY2025; down 3 since FY2023.
94 $120,000
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
95 $106,000
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
96 $102,290
Rank history: #92 in FY2021, #86 in FY2022, #94 in FY2023 and not on the FY2025 list; down 2 since FY2023.
97 $99,918
Rank history: #89 in FY2021, #95 in FY2022, not on the FY2023 list and not on the FY2025 list; up 4 since FY2023.
98 $97,175
Rank history: not on the FY2021–FY2023 lists and not on the FY2025 list; new.
99 $92,500
Rank history: #93 in FY2021, #89 in FY2022, #95 in FY2023 and not on the FY2025 list; down 4 since FY2023.
100 $89,247
Rank history: not on the FY2021–FY2023 lists and #69 in FY2025; up 13 since FY2023.
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100 of 179 contractors listed here. See the rest on GovTribe.

Rankings for the codes under NAICS 54191

Code Net obligations Largest contractor
541910 Marketing Research and Public Opinion Polling $229,093,860 National Opinion Research Center

How this ranking works

  • Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
  • Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $262 million obligated before deobligations, so they never pass 100%.
  • Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
  • Fiscal year 2024 ran Oct 1, 2023 – Sep 30, 2024. The Department of Defense reports its contract actions to FPDS about 90 days late, so a fiscal year is ranked once they're in, in February, and the list doesn't change after.
  • Rank changes compare with FY2023. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
  • Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list. The step from FY2023 takes the color of the rank change beside it.
  • Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.

Quick answers

Who were the top 10 NAICS 54191 contractors in FY2024?

1. National Opinion Research Center ($55.7M), 2. Telaforce LLC ($23M), 3. Ignited LLC ($16.9M), 4. Gritter - Francona, Inc. ($15M), 5. DIX-GRA Inc. ($12.3M), 6. The District Communications Group LLC ($11.6M), 7. L&M Policy Research, LLC ($10M), 8. Fors Marsh Group LLC ($9.78M), 9. Communicatehealth Inc ($6.81M), 10. Research Triangle Institute ($6.5M).

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