Top 100 Contractors in NAICS 54191: Marketing Research and Public Opinion Polling, FY2024
Parent companies by net contract obligations Oct 1, 2023 – Sep 30, 2024 Code page on GovTribe
The top 10 won 64% of FY2024 NAICS 54191 contract dollars
Ranking facts
- Contract obligations
- $229,093,860 Net of deobligations, by contracts coded NAICS 54191 or a code under it
- Contractors
- 179 Parent companies with an obligation
- Largest contractor
- National Opinion Research Center $55.7 million, 21.3% of obligations
- Data as of
Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV
Full ranking
| Rank | Contractor | Net obligations | Share | Trend |
|---|---|---|---|---|
| 1 | $55,681,206 | |||
| 2 |
Telaforce LLC
Top agencies
|
$22,965,006 | ||
| 3 | $16,858,854 | |||
| 4 | $15,011,658 | |||
| 5 |
DIX-GRA Inc.
Top agencies
|
$12,258,917 | ||
| 6 | $11,560,315 | |||
| 7 | $9,999,165 | |||
| 8 |
Fors Marsh Group LLC
|
$9,782,601 | ||
| 9 |
Communicatehealth Inc
|
$6,812,652 | ||
| 10 | $6,500,666 | |||
| 11 |
CIC Research, Inc.
Top agencies
|
$6,424,445 | ||
| 12 | $4,826,621 | |||
| 13 | $4,023,012 | |||
| 14 | $3,151,205 | |||
| 15 | $3,120,784 | |||
| 16 | $3,051,414 | |||
| 17 | $2,963,943 | |||
| 18 | $2,809,401 | |||
| 19 | $2,782,166 | |||
| 20 | $2,781,159 | |||
| 21 |
Naxion Inc.
Top agencies
|
$2,546,290 | ||
| 22 | $2,471,513 | |||
| 23 | $2,400,304 | |||
| 24 |
KGB Media, LLC
Top agencies
|
$2,360,356 | ||
| 25 |
Marketing for Change Co.
Top agencies
|
$2,199,953 | ||
| 26 | $1,998,402 | |||
| 27 | $1,853,369 | |||
| 28 |
Circana Group, L.P.
Top agencies
|
$1,477,118 | ||
| 29 |
NCS Pearson Inc.
Top agencies
|
$1,330,549 | ||
| 30 | $1,181,776 | |||
| 31 |
Eurekafacts LLC
Top agencies
|
$1,153,855 | ||
| 32 |
Evrima Research LLC
Top agencies
|
$1,131,812 | ||
| 33 | $1,111,050 | |||
| 34 |
Public Spend Forum LLC
Top agencies
|
$1,088,000 | ||
| 35 |
Madison Springfield Inc.
Top agencies
|
$1,076,907 | ||
| 36 | $994,906 | |||
| 37 | $869,768 | |||
| 38 |
Tetra Tech, Inc.
Top agencies
|
$866,539 | ||
| 39 | $834,751 | |||
| 40 | $806,430 | |||
| 41 |
Langer Research Associates LLC
Top agencies
|
$767,768 | ||
| 42 | $760,049 | |||
| 43 |
Applied Memetics, LLC
Top agencies
|
$752,846 | ||
| 44 |
Exovera LLC
Top agencies
|
$567,427 | ||
| 45 |
Barbaricum LLC
Top agencies
|
$547,901 | ||
| 46 |
Hispanispace LLC
Top agencies
|
$538,280 | ||
| 47 |
CID Gallup CID S.A.
Top agencies
|
$513,100 | ||
| 48 | $480,025 | |||
| 49 |
Pollfish Inc.
Top agencies
|
$459,375 | ||
| 50 |
Fiserv, Inc.
Top agencies
|
$431,766 | ||
| 51 | $425,000 | |||
| 52 | $407,100 | |||
| 53 | $399,925 | |||
| 54 |
A-G Associates, Inc.
Top agencies
|
$399,829 | ||
| 55 |
Advanced Survey Design, LLC
Top agencies
|
$398,901 | ||
| 56 |
Bureau Van Dijk Electronic Publishing Inc.
Top agencies
|
$393,660 | ||
| 57 |
Mobile Accord Inc
|
$346,774 | ||
| 58 | $330,910 | |||
| 59 |
Ibisworld Inc.
|
$329,134 | ||
| 60 | $321,517 | |||
| 61 |
R-Research Limited
Top agencies
|
$320,000 | ||
| 62 | $283,800 | |||
| 63 | $272,750 | |||
| 64 |
Retail Data, LLC
Top agencies
|
$261,337 | ||
| 65 | $233,465 | |||
| 66 |
Sreo Consulting, Inc.
Top agencies
|
$232,400 | ||
| 67 |
Dynamic Science, Inc.
Top agencies
|
$231,285 | ||
| 68 |
Yougov America Inc
Top agencies
|
$230,635 | ||
| 69 |
Sermo Inc.
Top agencies
|
$230,000 | ||
| 70 |
Collage Group, LLC
Top agencies
|
$222,500 | ||
| 71 | $217,312 | |||
| 72 |
Public Opinion and Marketing Resarch in Israel 2000 Ltd
Top agencies
|
$214,000 | ||
| 73 | $200,172 | |||
| 74 |
Aptive Resources LLC
Top agencies
|
$192,365 | ||
| 75 |
M&C Saatchi World Services LLP
Top agencies
|
$180,034 | ||
| 76 |
BLN LLC
Top agencies
|
$180,000 | ||
| 77 |
M Davis and Company Inc
Top agencies
|
$174,540 | ||
| 78 |
Mmgy Global, LLC
Top agencies
|
$173,600 | ||
| 79 |
Research Matrix Limited
Top agencies
|
$170,250 | ||
| 80 | $168,388 | |||
| 81 |
Mantle France
Top agencies
|
$167,060 | ||
| 82 | $155,000 | |||
| 83 | $148,000 | |||
| 84 | $144,323 | |||
| 85 |
Wow Digital OU
Top agencies
|
$141,515 | ||
| 86 |
Iiacss
Top agencies
|
$139,000 | ||
| 87 |
Datos USA LLC
Top agencies
|
$132,592 | ||
| 88 |
Davis Research LLC
Top agencies
|
$132,565 | ||
| 89 |
Resonance Alliance Inc.
Top agencies
|
$132,000 | ||
| 90 | $130,680 | |||
| 91 |
Buendía & Laredo, S.C.
Top agencies
|
$130,600 | ||
| 92 | $127,725 | |||
| 93 | $123,750 | |||
| 94 |
S&P Global Inc.
Top agencies
|
$120,000 | ||
| 95 | $106,000 | |||
| 96 | $102,290 | |||
| 97 | $99,918 | |||
| 98 | $97,175 | |||
| 99 |
Escalent Inc.
Top agencies
|
$92,500 | ||
| 100 |
Synavoice LLC
Top agencies
|
$89,247 |
Show 75 more
100 of 179 contractors listed here. See the rest on GovTribe.
Rankings for the codes under NAICS 54191
| Code | Net obligations | Largest contractor |
|---|---|---|
| 541910 Marketing Research and Public Opinion Polling | $229,093,860 | National Opinion Research Center |
How this ranking works
- Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
- Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $262 million obligated before deobligations, so they never pass 100%.
- Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
- Fiscal year 2024 ran Oct 1, 2023 – Sep 30, 2024. The Department of Defense reports its contract actions to FPDS about 90 days late, so a fiscal year is ranked once they're in, in February, and the list doesn't change after.
- Rank changes compare with FY2023. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
- Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list. The step from FY2023 takes the color of the rank change beside it.
- Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.
Quick answers
Who were the top 10 NAICS 54191 contractors in FY2024?
1. National Opinion Research Center ($55.7M), 2. Telaforce LLC ($23M), 3. Ignited LLC ($16.9M), 4. Gritter - Francona, Inc. ($15M), 5. DIX-GRA Inc. ($12.3M), 6. The District Communications Group LLC ($11.6M), 7. L&M Policy Research, LLC ($10M), 8. Fors Marsh Group LLC ($9.78M), 9. Communicatehealth Inc ($6.81M), 10. Research Triangle Institute ($6.5M).
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