RFP marketing & communication services mistem network

Closed State & local contract opportunity Posted

Solicitation number
RFP CCR 260000002571 1
State
Michigan
Responses due

Opportunity facts

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About this opportunity

Clinton County Regional Educational Service Agency (CCRESA) is requesting proposals for comprehensive marketing and communications services for the MiSTEM Network across 16 regions in Michigan, with proposals due September 19, 2026 at 11:59 p.m. EST. The vendor question deadline has already passed (September 9, 2026; responses emailed by September 11).

The scope encompasses brand strategy and positioning, digital marketing and social media management, content creation and collateral design, public relations and media strategy, and analytics and reporting. Deliverables include website templates, social media content calendars, annual reports, program brochures, press releases, logos, videos, infographics, and quarterly campaign performance reports. All products produced become the property of the MiSTEM Network.

The anticipated contract value is approximately $285,000 for the period October 6, 2026 through September 30, 2027, with an option to renew contingent on State School Aid. The project spans 16 regions statewide.

Evaluation weights are 30% for experience and success in educational, government, public sector, or nonprofit marketing; 25% for proposed approach, strategic fit, and creativity; 25% for cost efficiency and fee structure clarity; and 20% for team qualifications and client references. Proposals will be reviewed by a multidisciplinary committee representing MiLEAP, the Michigan Department of Education, local intermediate school districts, MiSTEM Regional Directors, and community organizations.

Proposers must submit an executive summary, two to three relevant case studies, proposed strategy and methodology, team qualifications with resumes, detailed cost proposal with transparent breakdowns of agency fees, creative development, research, account management, paid media management, media spend, printing, production, and website support (including hourly rates and retainer options), and three professional references. Submissions must be electronic, single-PDF format, to lseigel@ccresa.org.

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rfp_marketing_mistem_network.pdf PDF

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