Purchase of Marketing & Advertising Services
Closed State & local contract opportunity Posted
- Solicitation number
- RFP2024-0058
- State
- Texas
- Responses due
Opportunity facts
- NIGP codes
- 91501 Advertising Agency Services
- 91503 Advertising/Public Relations (Incl. Skywriting)
- 91504 Advertising, Outdoor Billboard, Etc.
- 91510 Advertising, Digital
- 91514 Broadcasting Services, Radio
- 91515 Broadcasting Services, Television
- 91522 Communications Marketing Services
- 91571 Newspaper And Publication Advertising
- UNSPSC codes
- 80170000 Public relations and professional communications services
- 82100000 Advertising
- 80171600 Publicity and marketing support services
- 80171900 Stakeholder management and relations services
- 82101500 Print advertising
- 82101800 Advertising agency services
- 80141619 Customer relationship center CRC management services
- 80141623 Merchandising service
- 80141627 Cooperative or shared advertising management service
- 80171503 Public relations situation and issues and risk analysis
Show all 44
- 80171601 Trade and tourism familiarization service
- 80171602 Online and social media publicity service
- 80171603 Publicity and marketing advisory service
- 80171901 Volunteer relations and management and engagement
- 82101502 Poster advertising
- 82101505 Handbill or coupon advertising
- 82101506 Transit advertising services
- 82101507 Shopping news or advertising or distribution service
- 82101508 Trade or service directory or yellow page advertising
- 82101604 Cinema advertising
- 82101701 Banner advertising services
- 82101702 Skywriting advertising services
- 82101801 Advertising campaign services
- 82101802 Advertising production service
- 93151502 Public enterprises information or control systems services
- 82101700 Aerial advertising
- 82101501 Billboard advertising
- 83130000 Information and communication broadcasting Service
- 83111900 Radio services
- 82101601 Radio advertising
- 83111901 Radio broadcasting station management
- 83111902 Amateur radio networks or services
- 83111903 Small scale radio systems
- 83111904 Radio studio or equipment services
- 83121702 Radio related services
- 80142106 Direct response TV services
- 82101602 Television advertising
- 83111804 Television broadcasting station management
- 80172000 Professional communication services
- 80172001 Internal communication service
- 80172002 Project based communications service
- 82101503 Magazine advertising
- 82101504 Newspaper advertising
- 82111904 Newspaper or advertising material delivery services
Opportunity details come from txsmartbuy.com. Updated .
About this opportunity
The Alamo Colleges District in San Antonio, Texas is seeking proposals for comprehensive marketing and advertising services to promote and extend the district's brand, assist with strategic marketing objectives, and provide media selection, production, and message consistency. The awarded firm must demonstrate experience in demographic research and market analysis to help the district implement effective communication and marketing strategies to reach its target audience. The contract term is from the date of award through May 31, 2027, with three one-year renewal options. Proposals are due by June 11, 2024 at 2:00 pm CT, and the RFP outlines specific requirements for the scope of work, including media planning, market research, creative concept development, media buying, and additional creative services. Pricing is requested for a $1.4 million annual media campaign, with the Offeror providing both an agency service fee and media commission percentage.
The Alamo Colleges District encourages the use of small, minority, women, and veteran-owned business enterprises as subcontractors. There is no stated local preference, and all proposals will be evaluated equally after the submission deadline in accordance with the RFP terms and conditions. The incumbent vendor, Anderson Marketing Group, has provided previous marketing and advertising services for the district, and the district is in the process of implementing Salesforce with a Marketing Cloud integration, which the selected vendor will be expected to utilize.
Opportunity text
The Alamo Colleges District is seeking proposals for marketing and advertising services to assist with the following: promotion and extension of the Alamo Colleges District brand, collaborative strategic marketing objectives and assistance with media selection, production, and message consistency. The awarded firm should demonstrate experience in demographic research and market analysis to assist the Alamo Colleges District with the implementation of the most effective communication and marketing strategies for reaching its target audience.
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