ESBD_359957_1717164074362_Addendum I.pdf
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- Attached to
- Purchase of Marketing & Advertising Services
- Solicitation number
- RFP2024-0058
- Issued by
- Texas
About this file
This document is an Addendum to a Request for Proposals (RFP) issued by the Alamo Colleges District in San Antonio, Texas for the Purchase of Marketing and Advertising Services, RFP No. 2024-0058. The RFP seeks proposals for marketing and advertising services to promote and extend the Alamo Colleges District brand, assist with strategic marketing objectives, media selection, production, and message consistency. The deadline for submittal of responses is 2:00 p.m. CT on June 11, 2024. The addendum provides responses to questions received from potential bidders, including information about the incumbent vendor, historical media allocation, CRM usage, meeting frequency requirements, and the acceptability of subcontractors for photography.
The previous price tabulation for the incumbent vendor, Anderson Marketing Group, is attached. The Alamo Colleges District is in the process of implementing Salesforce with a Marketing Cloud integration, which the selected vendor will be expected to utilize. There is no stated local preference, and all proposals will be evaluated equally after the submission deadline in accordance with the RFP terms and conditions.
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2222 N. Alamo Street | San Antonio, TX 78215 | (210) 485-0000 | alamo.edu
May 30, 2024
ADDENDUM I
Purchase of Marketing and Advertising Services
RFP No. 2024-0058
I. The following is being provided in response to questions received:
A. Question: Can you please provide the name of the previously awarded vendor (incumbent) and the incumbent’s awarded amount?
Response: The incumbent is Anderson Marketing Group. Attached is the previous Price Tabulation.
B. Question: Is there a historical allocation of traditional vs digital media?
Response: 50/50
C. Question: Is there a consistent CRM being used across locations/markets?
Response: The Alamo Colleges District is in the process of implementing Salesforce with a Marketing Cloud integration, but it is not available across the system, yet. The vendor is expected to utilize the automated marketing platform, as this becomes available.
D. Question: How frequently will the team want to meet in person?
Response: Refer to Section 1.B.1.m on page 12 of the RFP solicitation, which states, “Engage in weekly meeting (i.e. phone/video conference or face-to-face).
1) Possess the ability to maintain 24-hour response time for conference/consultation requests – Monday through Friday; 8:00 a.m. to 5:00p.m. (C.S.T.), except for designated Alamo Colleges District holidays and closures, as stated in “Appendix D”.
2) Should be available for a monthly in-person meeting and presentations, as needed.”
E. Question: Is there a local preference for a vendor partner?
Response: All offerors are encouraged to submit a proposal. All proposals will be evaluated after the proposal submission deadline, in accordance with the terms and conditions of Alamo Colleges District RFP No. 2024-0058.
F. Question: Is the use of subcontractors for photography welcomed in the submission?
Response: Yes, the use of external subcontractors for photography managed by the vendor is acceptable.
II. Please acknowledge receipt of this Addendum I with your proposal.
REMINDER: The deadline for submittal of responses for this project is 2:00 p.m. CT, June 11, 2024.
Enclosed: Previous Price Tabulation
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