Public Relations Services

Broward County's Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB/Visit Lauderdale) is soliciting a qualified firm to provide comprehensive Public Relations Services under contract GEN2130519P1. The procuring jurisdictions are Broward County and the City of Fort Lauderdale in Florida. The scope of services encompasses ongoing monthly public relations support estimated at approximately 125 service hours per month, including strategic planning and media relations development, maintenance of media lists and editorial contacts, organization and execution of press trips and media experiences, coordination of media missions and events, consumer events and activations, day-to-day account management with bi-weekly status calls, and monthly reporting with media monitoring and performance metrics. Key deliverables include development of annual strategic media relations plans, distribution of press releases locally through internationally, media training for agency executives, consumer promotional event planning, and detailed monthly reports with performance analytics. Vendors must submit responses electronically through BPRO by June 15, 2026, with a questions deadline prior to that date. Evaluation will be conducted by an appointed committee using specified criteria totaling 100 points, including professional personnel ability (10 points), project approach and scope management (10 points), creative assignment response (10 points), account management approach (10 points), past performance with minimum three references (10 points), creative portfolio and case studies (10 points), workload management capability (5 points), location certification (5 points), and pricing (20 points). Board approval is required for awards exceeding $500,000.

This procurement is subject to a 15 percent County Business Enterprise (CBE) goal participation requirement administered by the Office of Economic and Small Business Development, requiring vendors to utilize certified CBE firms as subcontractors or suppliers to achieve the specified participation percentage. Vendors unable to meet the CBE goal must submit a good faith efforts application with supporting documentation; failure to meet commitments subjects vendors to liquidated damages equal to fifty percent of the shortfall amount, not to exceed ten percent of the total contract value. The contract is also subject to Broward County's Criminal History Screening Practices Ordinance, Domestic Partnership Act, and Lobbyist Registration Act requirements. Vendors must comply with mandatory insurance requirements including General Liability ($1,000,000 per occurrence/$2,000,000 aggregate), Professional Liability/Media Liability ($1,000,000 per claim/$2,000,000 aggregate), and Workers' Compensation at statutory limits. The project is funded wholly or in part by Tourist Development Tax (TDT) Funds, and the monthly fee shall cover all services within the scope of work with reimbursable activities including approved travel costs, out-of-market activation expenses, media kit production, and press release distribution costs at actual cost without markup. No incumbent vendor or specific budget range is identified in the solicitation materials.