UNSPSC 80171505: Communication planning

Public relations consultation services relating to the development of communications plans

UNSPSC 80171505 Communication planning is a Commodity code capturing state and local procurement of strategic communication and engagement services—specifically feasibility studies, stakeholder engagement coordination, survey and feedback collection, and communications support for public infrastructure, planning, and organizational initiatives. Recent solicitations show state and local governments buying downstream communication planning work embedded in larger feasibility and planning projects: the City of Fort Myers is procuring pedestrian and micromobility feasibility studies that integrate stakeholder engagement and communication coordination; the City of Pooler, Georgia is seeking Safe Streets and Roads for All action plan consultants responsible for stakeholder engagement and communication as core deliverables; and Invest Atlanta is establishing vendor pools for Tax Allocation District redevelopment consultants whose scope explicitly includes community and stakeholder engagement and equity planning. The code also captures communications-adjacent analytical work—survey design, customer satisfaction measurement, and program evaluation—as issuing bodies treat communication planning as inseparable from the data-gathering and stakeholder-coordination phases of feasibility and strategic planning work.

Issuing bodies are predominantly municipal planning departments and regional transportation authorities (cities, county planning offices, transportation study bodies), joined by state agencies conducting workforce, economic, and infrastructure analysis. The City of Fort Myers, City of Apopka, and City of Pooler appear as repeat buyers in the feasibility-study and action-plan space; Invest Atlanta is a significant issuer of planning and engagement contracts through standing vendor pools. Geographic concentration skews toward Florida (Fort Myers, Apopka), Georgia (Pooler, Atlanta, Stockbridge, Columbus), and the Pacific Northwest, with scattered activity across Texas, Washington, Colorado, South Dakota, and the Upper Midwest. Representative recent opportunities include the City of Fort Myers' RFQ 25036RSQ and rebid RSQ26028 for Downtown Pedestrian Mall and Micromobility Feasibility Study (due July 13, 2026), emphasizing project approach and firm experience as weighted 45 percent and 55 percent respectively; Invest Atlanta's RFQC PE66789NONST2026000000020 for TAD Redevelopment Consulting Services (due July 20, 2026), establishing a pre-qualified vendor pool across six disciplines including community engagement and equity planning, evaluated on technical qualifications and demonstrated TAD/TIF experience at 100 points with no cost consideration at vendor-pool stage; and the City of Pooler's RFP PE70662NONST2026000000109 for Safe Streets and Roads for All Safety Action Plan (due August 19, 2026), scored 45 percent on experience and qualifications, 30 percent on technical approach, with a five-day turnaround expected for final deliverables.