Advertising Services - University Athletic Association, Inc.
Open State & local contract opportunity Posted
- Solicitation number
- SS-17199
- State
- Florida
- Responses due
Opportunity facts
- Jurisdiction
- UNSPSC code
- Point of contact
-
- Katie Downey katiedowney@flhsmv.gov (850) 617-3198
Opportunity details come from vendor.myfloridamarketplace.com. Updated .
About this opportunity
The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) intends to enter into a single-source purchase with University Athletic Association, Inc. for advertising services, with prospective-vendor submissions due October 27, 2026. The sole-source justification rests on UAA's exclusive status as the authorized multi-media rights holder for University of Florida athletics sponsorship and marketing opportunities, positioning it as the only viable channel to access UF athletics platforms for targeted driver-safety messaging.
The scope encompasses creative strategy, production, placement, and statewide distribution of public safety and education advertisements targeting University of Florida fans during the fiscal year 2026–2027 contract term. The estimated contract value is $50,000 for the one-year term. No specific evaluation criteria, pre-bid meeting, site visit, or anticipated award date is identified in the posting. The procurement follows Florida Statutes sections 120.57(3) and 287.057(3), which govern single-source purchases, and the agency invites prospective vendors to submit information regarding their ability to provide the requested services for consideration.
Opportunity text
The Florida Department of Highway Safety and Motor Vehicles provides notice that it intends to enter into a single source purchase with University Athletic Association (UAA).
Click on the document attached below for additional information.
Files
| File | Type | Posted |
|---|---|---|
| FLHSMV-SS-011-27 PUR 7776 UF Advertising.pdf |
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