Marketing and advertising services for the US army

Ended Indefinite Delivery Contract Awarded Last action

Contract number
W9124D11D0036
Awardee
Awarding agency
Task orders
736 $1,727,145,387 obligated

Award facts

Opportunity
Combined order value
$1,728,212,389 Current and potential, with all options
Last date to order 100% complete
IDV ceiling 93% used
$1,863,066,772.16
Award type
Single award
Who can order
Only the awarding agency
Funding agency
Office of the Secretary Headquarters, Department of Defense
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition · 4 offers Negotiated Proposal / Quote
Pricing
Fixed Price Award Fee
Legislative mandates

Award details come from SAM.gov/FPDS.

Task orders

Task order Ordering agency Obligated Awarded
Army marketing and advertising program award fee for 07 APR 2018 - 31 MAR 2019. The amount of this task order cannot be… W9124D19F2034 MICC Fort Knox $1,440,000
Army marketing and advertising program rfto 19-851 ARNG direct mail email production ARNG funding - labor (FY19) W9124D19F2033 MICC Fort Knox $24,387
Army marketing and advertising program rfto 19-854 ARNG campaign and banner production ARNG funding - labor and odes… W9124D19F2032 MICC Fort Knox $10,425
Rfto 19-825 ARNG talent and furnishings ARNG - labor & odes (FY19) W9124D19F2028 MICC Fort Knox $494,470
Army marketing and advertising program rfto 19-318 social and media licenses amrg funding - labor and odes (FY19) W9124D19F2030 MICC Fort Knox $130,200
Army marketing and advertising program rfto 19-132 high school challenge amrg funding - labor and odes (FY19) W9124D19F2027 MICC Fort Knox $2,379,213
Rfto 19-823 ARNG paid media - digital awareness ARNG - media (FY19) and labor (FY19) W9124D19F2025 MICC Fort Knox $3,334,924
Rfto 19-450 m-RIP three city poll usarec local funding - core OPS, labor and odes (FY19) W9124D19F2026 MICC Fort Knox $219,718
Army marketing and advertising program rfto 19-821 national paid media - digital engagement ARNG - labor and media… W9124D19F2022 MICC Fort Knox $3,608,734
Rfto 19-025 talent and furnishings amrg funding - odes (FY19) W9124D19F2023 MICC Fort Knox $474,699
Rfto MRA 003-019 boston m-RIP m & RA - odes (FY19) W9124D19F2029 MICC Fort Knox $66,906
Army marketing and advertising program rfto 19-820 army national guard (ARNG)paid media awareness ARNG - labor and… W9124D19F2020 MICC Fort Knox $6,535,871
Army marketing and advertising program rfto 19-852 army national guard (ARNG) video and print production ARNG - labor… W9124D19F2019 MICC Fort Knox $4,012,142
Army marketing and advertising program rfto 19-296 national paid media - activation amrg funding - labor and media… W9124D19F2018 MICC Fort Knox $1,820,326
Army marketing and advertising program rfto 19-021 national paid media - digital engagement amrg funding - labor… W9124D19F2016 MICC Fort Knox $26,663,027
Army marketing and advertising program rfto 19-023 national paid media - digital awareness amrg funding - labor, odes… W9124D19F2017 MICC Fort Knox $9,423,117
Army marketing and advertising program rfto 19-020 paid national awareness amrg funding - labor, odes and media (FY19) W9124D19F2015 MICC Fort Knox $38,007,557
Rfto 19-011 asset training amrg funding - labor & odes (FY19) W9124D19F2014 MICC Fort Knox $41,287
Army marketing and advertising program rfto 19-312 social content creative development and production amrg funding… W9124D19F2013 MICC Fort Knox $888,330
Army marketing and advertising program rfto 19-012 chicago marketing research integration pilot (m-RIP) media buy… W9124D19F2012 MICC Fort Knox $5,321,143
Rfto ocar 19-001 army reserve communications ocar local funding - labor & odes (FY19) W9124D19F2021 MICC Fort Knox $1,044,240
Rfto 19-208 amedd hpsp campaign amrg funding - labor & odes (FY19) W9124D19F2011 MICC Fort Knox $336,261
Army marketing and advertising program amrg and anrg funding - labor and odes (FY19) W9124D19F2007 MICC Fort Knox $2,243,723
Rfto 19-045 bridge marketing support amrg funding - labor & odes (FY19) W9124D19F2010 MICC Fort Knox $215,097
Rfto 19-400 persona qualitative and quantitative research amrg funding - labor & odes (FY19) W9124D19F2008 MICC Fort Knox $180,445
Rfto 19-041 cross channel content creative development and production amrg funding - labor (FY19)&odes W9124D19F2009 MICC Fort Knox $328,723
Army marketing and advertising program rfto 19-215 intelligence hub infrastructure W9124D19F2006 MICC Fort Knox $2,619,226
Rfto 19-290 partnership zone communications amrg funding - labor (FY19) W9124D19F2005 MICC Fort Knox $16,950
Rfto 19-291 ways to serve local support amrg funding - labor & odes (FY19) W9124D19F2004 MICC Fort Knox $212,584
Rfto MRA 001-019 enhanced tracking of apps at redstone arsenal m & RA funding - labor (FY19)&odes (FY19) W9124D19F2001 MICC Fort Knox $171,314
Rfto MRA 002-019 goarmy m & RA funding - labor (FY19) W9124D19F2002 MICC Fort Knox $67,778
Rfto 19-004 mobile lights on amrg funding - labor & odes (FY19) W9124D19F2003 MICC Fort Knox $206,500
Army marketing and advertising program rfto 19-240 goarmy.COM redesign amrg funding - labor and odes (FY19) W9124D19F2000 MICC Fort Knox $434,163
Amrg funding - odes (FY19) W9124D18F0860 MICC Fort Knox $222,310
Amrg funding - odes (FY19) W9124D18F0862 MICC Fort Knox $0
Amrg funding - odes (FY19) W9124D18F0863 MICC Fort Knox $65,721
Rfto 19-002 non-project shipping amrg funding - odes (FY18) W9124D18F0859 MICC Fort Knox $1,966
Rfto MRA 005-018 FY18-FY19 enterprise army brand portal ARNG - MRA & ARNG (FY18) labor & odes W9124D18F0856 MICC Fort Knox $556,536
Army marketing and advertising program core operations (01 OCT 2018 - 31 MAR 2019) and CMR W9124D18F0864 MICC Fort Knox $8,115,184
Army marketing and advertising program award fee for evaluation period 07 APR 2017 - 06 APR 2018 W9124D18F0858 MICC Fort Knox $1,582,000
Army marketing and advertising program rfto 19-295 field marketing and local media usarec and rotc local funding… W9124D18F0861 MICC Fort Knox $19,281,391
Rfto 18-852 ARNG DM and email creative development ARNG funding - labor (FY18) W9124D18F0857 MICC Fort Knox $120,428
Rfto 18-430 marketing research integration pilot (m-RIP) quantitative research m & RA - labor & odes (FY18) W9124D18F0837 MICC Fort Knox $91,836
Rfto 18-011 m-RIP marketing strategy m & RA funding - labor & odes (FY18) W9124D18F0845 MICC Fort Knox $872,524
Army marketing and advertising program rfto 18-821 ARNG national online media ARNG - labor and media (FY18) W9124D18F0854 MICC Fort Knox $16,995,807
Rfto 18-009 army officer campaign creative development & production amrg funding - labor & odes (FY18) W9124D18F0855 MICC Fort Knox $109,253
Rfto 18-851 ARNG interim print ARNG funding - labor & odes (FY18) W9124D18F0843 MICC Fort Knox $39,920
Rfto 18-891 ARNG creative eval qual & quant research ARNG - labor & odes (FY18) W9124D18F0850 MICC Fort Knox $263,258
Rfto 18-860 ARNG simple landing page update amrg funding - labor (FY18) W9124D18F0842 MICC Fort Knox $31,116
Rfto MRA 004-018 esports strategy creative development m & RA funding - labor & odes(FY18) W9124D18F0849 MICC Fort Knox $499,298
Show 40 more

Latest 50 of 736 listed here. See the rest on GovTribe.

Transactions

Action Obligated Date
Supplemental Agreement for work within scope P00030 · Modification to update government furnished property listing $0
Supplemental Agreement for work within scope P00029 · Army marketing and advertising program modification to add ARNG FY19 core OPS clin $0
Exercise an Option P00028 · Army marketing and advertising program contract extension in accordance with far 52.217-8 $0
Supplemental Agreement for work within scope P00027 · Army marketing and advertising program MOD to add continuity of services $0
Vendor DUNS or Name Change - Non-Novation P00026 · Army marketing and advertising program. Modification completes entity name and cage code change $0
Supplemental Agreement for work within scope P00025 · Army marketing and advertising program contract $0
Vendor DUNS or Name Change - Non-Novation P00024 · Army marketing and advertising program. Modification corrects contractor clerical error $0
Supplemental Agreement for work within scope P00023 · Army marketing and advertising program contract $0
Other Administrative Action P00022 · Administrative modification to revise and add clins to the ID/IQ $0
Supplemental Agreement for work within scope P00021 · Modification to reform core operations clins army marketing and advertising program $0
Supplemental Agreement for work within scope P00020 · PWS changes army marketing and advertising program $0
Supplemental Agreement for work within scope P00019 · Army marketing and advertising program $0
Supplemental Agreement for work within scope P00018 · Army marketing and advertising program funding - labor, ODE and media (FY16-FY17) $0
Supplemental Agreement for work within scope P00017 · Army advertising and marketing program $0
Other Administrative Action P00016 · Amrg funding - media (FY14) $0
Exercise an Option P00015 · Exercise option 4: amrg funding - media (FY14) $0
Other Administrative Action P00014 · Change to travel paragraphs in the PWS $0
Other Administrative Action P00013 · Amrg funding - media (FY14) $0
Exercise an Option P00012 · Exercise option 3: amrg funding - media (FY14) $0
Other Administrative Action P00011 · Amrg funding - media (FY14) $0
Exercise an Option P00010 · US army marketing and advertising program: amrg funding - media (FY14) $0
Other Administrative Action P00009 · U. S. Army national advertising contract $0
Other Administrative Action P00008 · US army advertising program: usarec local funding - odes (FY-12) $0
Exercise an Option P00007 · Army advertising and marketing $0
Other Administrative Action P00006 $0
Other Administrative Action P00005 · Usarec local funding - odes (FY-12) $0
Other Administrative Action P00004 $0
Other Administrative Action P00003 $0
Other Administrative Action P00002 · US army marketing and advertising program $0
Other Administrative Action P00001 · Task order other direct expenses $0
Original award $0
Show all 31

Quick answers

Who was awarded contract W9124D11D0036?

W9124D11D0036 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on April 7, 2011.

How much is contract W9124D11D0036 worth?

Orders under W9124D11D0036 have obligated $1,727,145,387. Their combined current value, with exercised options, is $1,728,212,389. W9124D11D0036's own ceiling is $1,863,066,772.

How many orders have been placed under contract W9124D11D0036?

736 orders have been placed under W9124D11D0036, the latest on March 31, 2019.

Which agency awarded contract W9124D11D0036?

MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D11D0036, with funding from Office of the Secretary (Headquarters).

Who can order from contract W9124D11D0036?

W9124D11D0036 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.

Was contract W9124D11D0036 competed?

The extent of competition for W9124D11D0036 was full and open competition. The government received 4 offers.

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