Army marketing and advertising program rfto 19-820 army national guard (ARNG)paid media awareness ARNG - labor and media (FY19)
Ended Awarded Last action
- Contract number
- W9124D19F2020
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $6,535,871
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $6,535,870.66 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$4,102 | |
| Supplemental Agreement for work within scope | -$1,960,028 | |
| Original award | $8,500,000 |
About this award
This is a delivery order contract awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit marketing and advertising services company. The contract is for the Army National Guard (ARNG) Paid Media Awareness program, which supports Army recruiting and outreach efforts. The contract has a total potential value of $6,535,870.66 and a completion date of September 30, 2019. The contract is for a variety of marketing and advertising services, including creative development, media planning and buying, market research, event management, and digital marketing. The contract does not have a set-aside designation.
Quick answers
Who was awarded contract W9124D19F2020?
W9124D19F2020 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on January 31, 2019.
How much is contract W9124D19F2020 worth?
The government has obligated $6,535,871 on W9124D19F2020.
Which agency awarded contract W9124D19F2020?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D19F2020, with funding from Office of the Secretary (Headquarters).
Is contract W9124D19F2020 an order under another contract?
Yes. W9124D19F2020 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D19F2020 competed?
The extent of competition for W9124D19F2020 was full and open competition.
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