Army marketing and advertising program rfto 18-821 ARNG national online media ARNG - labor and media (FY18)
Ended Awarded Last action
- Contract number
- W9124D18F0854
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $16,995,807
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $16,995,807.19 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$290,689 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $17,286,496 |
About this award
This contract was awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc. to provide marketing and advertising services to support the Army National Guard's recruiting and outreach efforts. The $16,995,807.19 delivery order contract is a firm fixed-price, non-set-aside award for services including creative development, media planning/buying, market research, event management, and digital marketing. Based on the award details, McCann-Erickson USA, Inc. has received multiple prime contracts from the Department of the Army Headquarters Office of the Secretary between 2018-2019 for similar services, with a total potential value exceeding $24 million. The services delivered under this contract help the Army National Guard with paid media campaigns, talent booking, social media management, SMS texting platforms, and polling to support their recruiting and outreach objectives.
Quick answers
Who was awarded contract W9124D18F0854?
W9124D18F0854 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on August 8, 2018.
How much is contract W9124D18F0854 worth?
The government has obligated $16,995,807 on W9124D18F0854.
Which agency awarded contract W9124D18F0854?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D18F0854, with funding from Office of the Secretary (Headquarters).
Is contract W9124D18F0854 an order under another contract?
Yes. W9124D18F0854 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D18F0854 competed?
The extent of competition for W9124D18F0854 was full and open competition.
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