Army marketing and advertising program rfto 19-821 national paid media - digital engagement ARNG - labor and media (FY19)
Ended Awarded Last action
- Contract number
- W9124D19F2022
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $3,608,734
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $3,608,733.97 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$7,176 | |
| Supplemental Agreement for work within scope | $2,496,733 | |
| Original award | $1,119,178 |
About this award
This is a $3,608,733.97 firm fixed price delivery order contract awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit marketing and advertising firm. The contract is for the Army Marketing and Advertising Program and supports the Army National Guard's digital engagement and paid media efforts, including creative development, media planning/buying, market research, event management, and digital marketing services. This delivery order is part of a larger Army Marketing and Advertising Program and does not have a set-aside designation. McCann-Erickson USA, Inc. has received multiple prime contracts from the Department of the Army Headquarters Office of the Secretary in 2018-2019 with a total potential value exceeding $24 million for similar digital outreach and advertising support for Army recruiting.
Quick answers
Who was awarded contract W9124D19F2022?
W9124D19F2022 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on February 1, 2019.
How much is contract W9124D19F2022 worth?
The government has obligated $3,608,734 on W9124D19F2022.
Which agency awarded contract W9124D19F2022?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D19F2022, with funding from Office of the Secretary (Headquarters).
Is contract W9124D19F2022 an order under another contract?
Yes. W9124D19F2022 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D19F2022 competed?
The extent of competition for W9124D19F2022 was full and open competition.
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