Rfto 19-823 ARNG paid media - digital awareness ARNG - media (FY19) and labor (FY19)
Ended Awarded Last action
- Contract number
- W9124D19F2025
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $3,334,924
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $3,334,923.85 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10016, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$79,988 | |
| Supplemental Agreement for work within scope | $2,828,300 | |
| Original award | $586,612 |
About this award
This delivery order was awarded by the Department of the Army Headquarters Office of the Secretary to the prime contractor, McCann-Erickson USA, Inc., a for-profit marketing and advertising firm. The order, valued at $3,334,923.85, is for digital awareness campaigns, media planning and buying, market research, event management, and other digital marketing services to support Army National Guard outreach and Army recruiting efforts. The order does not have a set-aside designation. Based on the agency and type of services, this order is likely part of a larger indefinite-delivery, indefinite-quantity (IDIQ) contract vehicle focused on marketing and advertising support for the Army's recruiting and outreach programs.
Quick answers
Who was awarded contract W9124D19F2025?
W9124D19F2025 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on February 5, 2019.
How much is contract W9124D19F2025 worth?
The government has obligated $3,334,924 on W9124D19F2025.
Which agency awarded contract W9124D19F2025?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D19F2025, with funding from Office of the Secretary (Headquarters).
Is contract W9124D19F2025 an order under another contract?
Yes. W9124D19F2025 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D19F2025 competed?
The extent of competition for W9124D19F2025 was full and open competition.
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