Army marketing and advertising program rfto 19-020 paid national awareness amrg funding - labor, odes and media (FY19)
Ended Awarded Last action
- Contract number
- W9124D19F2015
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $38,007,557
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $38,007,556.83 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$155,882 | |
| Original award | $38,163,439 |
About this award
This is a firm-fixed-price delivery order awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit marketing and advertising services provider. The award, with a potential value of $38,007,556.83, is for the Army Marketing and Advertising Program RFTO 19-020, focused on paid national awareness and advertising efforts, including labor, media, and other direct expenses. The contract supports the Army's recruiting and outreach objectives through a range of services such as creative development, media planning/buying, market research, event management, and digital marketing. This delivery order is part of the Army's larger marketing and advertising efforts to promote Army service and recruitment.
Quick answers
Who was awarded contract W9124D19F2015?
W9124D19F2015 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on January 15, 2019.
How much is contract W9124D19F2015 worth?
The government has obligated $38,007,557 on W9124D19F2015.
Which agency awarded contract W9124D19F2015?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D19F2015, with funding from Office of the Secretary (Headquarters).
Is contract W9124D19F2015 an order under another contract?
Yes. W9124D19F2015 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D19F2015 competed?
The extent of competition for W9124D19F2015 was full and open competition.
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