Army marketing and advertising program rfto 19-012 chicago marketing research integration pilot (m-RIP) media buy amrg funding - labor and odes (FY19)
Ended Awarded Last action
- Contract number
- W9124D19F2012
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $5,321,143
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $5,321,142.53 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$48,274 | |
| Supplemental Agreement for work within scope | -$621,930 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $4,380,831 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | -$99,522 | |
| Original award | $1,710,038 |
About this award
This is a delivery order awarded to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising agency, by the Department of the Army Headquarters Office of the Secretary. The $5,321,142.53 contract provides labor and other direct expenses (ODCs) for the Army Marketing and Advertising Program (AMAP) Chicago Marketing Research Integration Pilot (M-RIP) media buy. The objective is to support Army recruiting and outreach efforts through services such as creative development, media planning/buying, market research, event management, and digital marketing. This award is not associated with a set-aside designation. Mccann-Erickson Usa, Inc. has received multiple prime federal contract awards from the Department of the Army Headquarters Office of the Secretary between 2018-2019, with a total potential value exceeding $24 million, for similar services supporting Army National Guard outreach and general Army recruiting.
Quick answers
Who was awarded contract W9124D19F2012?
W9124D19F2012 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on January 9, 2019.
How much is contract W9124D19F2012 worth?
The government has obligated $5,321,143 on W9124D19F2012.
Which agency awarded contract W9124D19F2012?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D19F2012, with funding from Office of the Secretary (Headquarters).
Is contract W9124D19F2012 an order under another contract?
Yes. W9124D19F2012 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D19F2012 competed?
The extent of competition for W9124D19F2012 was full and open competition.
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