Rfto MRA 004-018 esports strategy creative development m & RA funding - labor & odes(FY18)
Ended Awarded Last action
- Contract number
- W9124D18F0849
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $499,298
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $499,298.01 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$38,228 | |
| Supplemental Agreement for work within scope | -$217 | |
| Supplemental Agreement for work within scope | -$540 | |
| Original award | $538,283 |
About this award
This is a firm fixed-price delivery order contract awarded by the Department of the Army Headquarters Office of the Secretary to the prime contractor, McCann-Erickson USA, Inc., a for-profit marketing and advertising services provider. The contract, valued at $499,298.01, is for esports strategy and creative development services in support of the Army's marketing and recruiting efforts. The services include activities such as digital advertising, social media management, event production, and market research. This contract is part of a broader set of prime contract awards totaling over $24 million that McCann-Erickson USA, Inc. has received from the Department of the Army Headquarters Office of the Secretary between 2018-2019 to support Army recruiting and outreach. The contract does not have a set-aside designation.
Quick answers
Who was awarded contract W9124D18F0849?
W9124D18F0849 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on July 6, 2018.
How much is contract W9124D18F0849 worth?
The government has obligated $499,298 on W9124D18F0849.
Which agency awarded contract W9124D18F0849?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D18F0849, with funding from Office of the Secretary (Headquarters).
Is contract W9124D18F0849 an order under another contract?
Yes. W9124D18F0849 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D18F0849 competed?
The extent of competition for W9124D18F0849 was full and open competition.
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