Army marketing and advertising program award fee for 07 APR 2018 - 31 MAR 2019. The amount of this task order cannot be finalized and funded until the award fee has been determined at the end of the…
Ended Awarded Last action
- Contract number
- W9124D19F2034
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $1,440,000
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $1,440,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | $1,440,000 | |
| Original award | $0 |
About this award
This is a delivery order issued by the Department of the Army Headquarters Office of the Secretary to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising firm, to provide services for the Army Marketing and Advertising Program. The contract has a potential value of $1,440,000.00 and covers the period from April 7, 2018 to March 31, 2019. The contract is for the provision of award fee services, with the final amount to be determined at the end of the evaluation period on March 31, 2019. There is no set-aside designation indicated for this contract. Based on the prime contractor's prior work with the Department of the Army, the services provided likely include creative development, media planning/buying, market research, event management, and digital marketing to support Army recruiting and outreach efforts.
Description
Army marketing and advertising program award fee for 07 APR 2018 - 31 MAR 2019. The amount of this task order cannot be finalized and funded until the award fee has been determined at the end of the evaluation period. The evaluation period for the award fee ends on 31 march 2019.
Quick answers
Who was awarded contract W9124D19F2034?
W9124D19F2034 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on March 31, 2019.
How much is contract W9124D19F2034 worth?
The government has obligated $1,440,000 on W9124D19F2034.
Which agency awarded contract W9124D19F2034?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D19F2034, with funding from Office of the Secretary (Headquarters).
Is contract W9124D19F2034 an order under another contract?
Yes. W9124D19F2034 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D19F2034 competed?
The extent of competition for W9124D19F2034 was full and open competition.
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