Rfto 18-011 m-RIP marketing strategy m & RA funding - labor & odes (FY18)
Ended Awarded Last action
- Contract number
- W9124D18F0845
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $872,524
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $872,524.34 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$44,303 | |
| Funding Only Action | $25,785 | |
| Supplemental Agreement for work within scope | -$25,785 | |
| Supplemental Agreement for work within scope | -$2,970 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $890,000 | |
| Supplemental Agreement for work within scope | $1,131 | |
| Original award | $28,667 |
About this award
This is a firm fixed-price delivery order awarded by the Department of the Army Headquarters Office of the Secretary to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising services provider, with a potential value of $872,524.34. The award, which does not have a set-aside designation, is for labor and other direct expenses related to a marketing strategy and outreach campaign for the Army's Recruiting and Retention Program (M-RIP) for fiscal year 2018. The services to be provided under this contract include creative development, media planning and buying, market research, event management, and digital marketing to support Army National Guard outreach and general Army recruiting efforts. Mccann-Erickson Usa, Inc. has received multiple prime federal contract awards from the Department of the Army Headquarters Office of the Secretary between 2018-2019, with a total potential value exceeding $24 million, for similar marketing and advertising services.
Quick answers
Who was awarded contract W9124D18F0845?
W9124D18F0845 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on August 16, 2018.
How much is contract W9124D18F0845 worth?
The government has obligated $872,524 on W9124D18F0845.
Which agency awarded contract W9124D18F0845?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D18F0845, with funding from Office of the Secretary (Headquarters).
Is contract W9124D18F0845 an order under another contract?
Yes. W9124D18F0845 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D18F0845 competed?
The extent of competition for W9124D18F0845 was full and open competition.
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