Army marketing and advertising program rfto 19-023 national paid media - digital awareness amrg funding - labor, odes and media (FY19)
Ended Awarded Last action
- Contract number
- W9124D19F2017
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $9,423,117
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $9,423,116.68 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$0 | |
| Close Out | -$96,494 | |
| Supplemental Agreement for work within scope | $3,646,931 | |
| Original award | $5,872,679 |
About this award
This is a firm fixed-price delivery order awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit marketing and advertising company, for the Army Marketing and Advertising Program RFTO 19-023 National Paid Media - Digital Awareness task order. The contract, which has no set-aside designation, is valued at a potential $9,423,116.68 and covers labor, Other Direct Costs (ODCs), and media for a performance period ending on June 30, 2019. Based on the details provided, the contract supports the Army's recruiting and outreach efforts through services such as creative development, media planning and buying, market research, event management, and digital marketing.
Quick answers
Who was awarded contract W9124D19F2017?
W9124D19F2017 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on January 17, 2019.
How much is contract W9124D19F2017 worth?
The government has obligated $9,423,117 on W9124D19F2017.
Which agency awarded contract W9124D19F2017?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D19F2017, with funding from Office of the Secretary (Headquarters).
Is contract W9124D19F2017 an order under another contract?
Yes. W9124D19F2017 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D19F2017 competed?
The extent of competition for W9124D19F2017 was full and open competition.
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