Army marketing and advertising program rfto 19-021 national paid media - digital engagement amrg funding - labor, odes and media (FY19)
Ended Awarded Last action
- Contract number
- W9124D19F2016
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $26,663,027
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $26,663,027.01 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$1,177,947 | |
| Supplemental Agreement for work within scope | $10,650,455 | |
| Original award | $17,190,519 |
About this award
This is a firm fixed-price delivery order awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit marketing and advertising firm, to provide a range of digital marketing and media services in support of Army recruiting and outreach efforts. The $26,663,027.01 potential value award does not have a set-aside designation. Based on the provided information, the contract deliverables include services such as creative development, media planning/buying, market research, event management, and digital marketing. These tasks support objectives like paid media campaigns, market research, event production, and digital engagement platforms to assist Army National Guard outreach and general Army recruiting.
Quick answers
Who was awarded contract W9124D19F2016?
W9124D19F2016 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on January 18, 2019.
How much is contract W9124D19F2016 worth?
The government has obligated $26,663,027 on W9124D19F2016.
Which agency awarded contract W9124D19F2016?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D19F2016, with funding from Office of the Secretary (Headquarters).
Is contract W9124D19F2016 an order under another contract?
Yes. W9124D19F2016 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D19F2016 competed?
The extent of competition for W9124D19F2016 was full and open competition.
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