Army marketing and advertising program rfto 19-312 social content creative development and production amrg funding - labor and odes(FY19)
Ended Awarded Last action
- Contract number
- W9124D19F2013
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $888,330
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $888,330.05 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$78 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | -$281,513 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $1,169,921 |
About this award
The Department of the Army Headquarters Office of the Secretary awarded a Firm Fixed Price Delivery Order contract to McCann-Erickson USA, Inc., a for-profit organization, for $888,330.05. The contract is for the Army Marketing and Advertising Program RFTO 19-312 requirement of Social Content Creative Development and Production. This contract is not set aside. McCann-Erickson USA, Inc. has received multiple prime contract awards from the Department of the Army Headquarters Office of the Secretary between 2018-2019 to support Army recruiting and outreach efforts, with a total potential value exceeding $24 million. The services provided under this contract include activities such as digital awareness ads, talent booking, social media management, and SMS texting platforms.
Quick answers
Who was awarded contract W9124D19F2013?
W9124D19F2013 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on January 11, 2019.
How much is contract W9124D19F2013 worth?
The government has obligated $888,330 on W9124D19F2013.
Which agency awarded contract W9124D19F2013?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D19F2013, with funding from Office of the Secretary (Headquarters).
Is contract W9124D19F2013 an order under another contract?
Yes. W9124D19F2013 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D19F2013 competed?
The extent of competition for W9124D19F2013 was full and open competition.
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