Army marketing and advertising program rfto 19-295 field marketing and local media usarec and rotc local funding - labor, media and odes (FY19)
Ended Awarded Last action
- Contract number
- W9124D18F0861
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $19,281,391
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $19,281,391.14 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$146,409 | |
| Supplemental Agreement for work within scope | -$619,225 | |
| Supplemental Agreement for work within scope | -$8,406,658 | |
| Funding Only Action | $582,643 | |
| Funding Only Action | $2,987,804 | |
| Funding Only Action | $102,369 | |
| Supplemental Agreement for work within scope | $1,013,240 | |
| Supplemental Agreement for work within scope | -$2,678,258 | |
| Supplemental Agreement for work within scope | $29,376 | |
| Funding Only Action | $0 | |
| Funding Only Action | $15,416,509 | |
| Funding Only Action | $11,000,000 | |
| Original award | $0 |
Show all 13
About this award
This is a delivery order contract awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit marketing and advertising services provider. The contract is for the Army Marketing and Advertising Program and is focused on field marketing, local media, and outreach efforts for the U.S. Army Recruiting Command (USAREC) and the Army Reserve Officers' Training Corps (ROTC). The contract has a potential value of $19,281,391.14 and a completion date of June 30, 2019. It is a firm fixed-price contract and was not set aside for any specific business category. The contract includes a range of marketing and advertising services such as creative development, media planning/buying, market research, event management, and digital marketing to support Army recruiting and outreach initiatives.
Quick answers
Who was awarded contract W9124D18F0861?
W9124D18F0861 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on September 28, 2018.
How much is contract W9124D18F0861 worth?
The government has obligated $19,281,391 on W9124D18F0861.
Which agency awarded contract W9124D18F0861?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D18F0861, with funding from Office of the Secretary (Headquarters).
Is contract W9124D18F0861 an order under another contract?
Yes. W9124D18F0861 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D18F0861 competed?
The extent of competition for W9124D18F0861 was full and open competition.
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