Rfto 18-891 ARNG creative eval qual & quant research ARNG - labor & odes (FY18)
Ended Awarded Last action
- Contract number
- W9124D18F0850
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $263,258
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $263,257.57 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$27,498 | |
| Original award | $290,755 |
About this award
This is a delivery order contract awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit marketing and advertising agency, with a potential value of $263,257.57. The contract is for creative, evaluation, qualitative, and quantitative research services to support the Army National Guard's recruiting and outreach efforts. This delivery order is part of a broader set of prime contract awards from the Department of the Army to McCann-Erickson USA, Inc. between 2018-2019, with a total potential value exceeding $24 million. The contract has no set-aside designation. The services to be provided include digital advertising, media planning and buying, market research, event management, and digital engagement platforms to support the Army National Guard's recruiting and outreach initiatives.
Quick answers
Who was awarded contract W9124D18F0850?
W9124D18F0850 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on July 25, 2018.
How much is contract W9124D18F0850 worth?
The government has obligated $263,258 on W9124D18F0850.
Which agency awarded contract W9124D18F0850?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D18F0850, with funding from Office of the Secretary (Headquarters).
Is contract W9124D18F0850 an order under another contract?
Yes. W9124D18F0850 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D18F0850 competed?
The extent of competition for W9124D18F0850 was full and open competition.
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