Army marketing and advertising program rfto 19-318 social and media licenses amrg funding - labor and odes (FY19)
Ended Awarded Last action
- Contract number
- W9124D19F2030
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $130,200
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $130,200.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $5,000 | |
| Original award | $125,200 |
About this award
This is a firm fixed-price delivery order awarded by the Department of the Army Headquarters Office of the Secretary to Mccann-Erickson Usa, Inc., a for-profit marketing and advertising services provider, with a potential value of $130,200.00. The contract is for the Army Marketing and Advertising Program and provides social and media licenses, labor, and other direct expenses to support the Army's National Guard outreach and general recruiting efforts in Fiscal Year 2019. The contract has no set-aside designation. Based on the vendor's past prime contract awards with the Department of the Army, the services delivered under this contract may include creative development, media planning/buying, market research, event management, and digital marketing to facilitate paid media campaigns, talent booking, social media management, SMS texting platforms, and polling.
Quick answers
Who was awarded contract W9124D19F2030?
W9124D19F2030 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on February 14, 2019.
How much is contract W9124D19F2030 worth?
The government has obligated $130,200 on W9124D19F2030.
Which agency awarded contract W9124D19F2030?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D19F2030, with funding from Office of the Secretary (Headquarters).
Is contract W9124D19F2030 an order under another contract?
Yes. W9124D19F2030 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D19F2030 competed?
The extent of competition for W9124D19F2030 was full and open competition.
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