Rfto 18-009 army officer campaign creative development & production amrg funding - labor & odes (FY18)
Ended Awarded Last action
- Contract number
- W9124D18F0855
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $109,253
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $109,252.59 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$54 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $109,307 |
About this award
This is a firm-fixed price delivery order awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit marketing and advertising services company. The order, valued at $109,252.59, is for creative development and production of an Army officer recruitment campaign, including labor and other direct expenses. The order is not set aside and is part of the Army's broader outreach and recruiting efforts, which McCann-Erickson has supported through multiple prime contracts valued at over $24 million since 2018. Services provided under this order likely include digital advertising, market research, event management, and social media engagement to support Army National Guard recruitment.
Quick answers
Who was awarded contract W9124D18F0855?
W9124D18F0855 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on August 8, 2018.
How much is contract W9124D18F0855 worth?
The government has obligated $109,253 on W9124D18F0855.
Which agency awarded contract W9124D18F0855?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D18F0855, with funding from Office of the Secretary (Headquarters).
Is contract W9124D18F0855 an order under another contract?
Yes. W9124D18F0855 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D18F0855 competed?
The extent of competition for W9124D18F0855 was full and open competition.
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