Army marketing and advertising program core operations (01 OCT 2018 - 31 MAR 2019) and CMR
Ended Awarded Last action
- Contract number
- W9124D18F0864
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $8,115,184
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $8,115,183.76 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $395,803 | |
| Funding Only Action | $177,375 | |
| Funding Only Action | $6,249,484 | |
| Funding Only Action | $1,292,522 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $0 |
About this award
This is a federal contract award to McCann-Erickson USA, Inc., a for-profit organization, by the Department of the Army Headquarters Office of the Secretary. The contract, which has a potential value of $8,115,183.76, is for the Army Marketing and Advertising Program Core Operations from October 1, 2018 to March 31, 2019, as well as the Continuous Market Research (CMR) effort. The contract is a delivery order, with a firm fixed-price pricing type, and does not have a set-aside designation. Based on the description, the contract provides marketing, advertising, and media services to support Army recruiting and outreach efforts, including services such as creative development, media planning and buying, market research, event management, and digital marketing.
Quick answers
Who was awarded contract W9124D18F0864?
W9124D18F0864 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on September 28, 2018.
How much is contract W9124D18F0864 worth?
The government has obligated $8,115,184 on W9124D18F0864.
Which agency awarded contract W9124D18F0864?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D18F0864, with funding from Office of the Secretary (Headquarters).
Is contract W9124D18F0864 an order under another contract?
Yes. W9124D18F0864 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D18F0864 competed?
The extent of competition for W9124D18F0864 was full and open competition.
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