Army marketing and advertising program rfto 19-296 national paid media - activation amrg funding - labor and media (FY19)
Ended Awarded Last action
- Contract number
- W9124D19F2018
- Awardee
-
Mccann-Erickson Usa, Inc. UEI KK7FF2M8GN14
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $1,820,326
Award facts
- Opportunity
-
- W9124D10R0033 Solicitation number
- U. S. Army Marketing and Advertising Program Award Notice · Posted Jul 27, 2010
- Contract value 100% obligated
- $1,820,326.10 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$12,365 | |
| Supplemental Agreement for work within scope | $702,614 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $1,130,078 |
About this award
This is a firm fixed-price delivery order awarded by the Department of the Army Headquarters Office of the Secretary to McCann-Erickson USA, Inc., a for-profit marketing and advertising services provider. The $1,820,326.10 contract is part of the Army's Marketing and Advertising Program and funds labor and media activation efforts related to national paid media for Army recruiting and outreach efforts. The services provided under this contract include creative development, media planning and buying, market research, event management, and digital marketing to support the Army's recruiting objectives. This delivery order has a completion date of June 30, 2019 and was awarded on January 22, 2019 with no set-aside designation.
Quick answers
Who was awarded contract W9124D19F2018?
W9124D19F2018 was awarded to Mccann-Erickson Usa, Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on January 22, 2019.
How much is contract W9124D19F2018 worth?
The government has obligated $1,820,326 on W9124D19F2018.
Which agency awarded contract W9124D19F2018?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D19F2018, with funding from Office of the Secretary (Headquarters).
Is contract W9124D19F2018 an order under another contract?
Yes. W9124D19F2018 is a delivery order under W9124D11D0036, an indefinite delivery contract.
Was contract W9124D19F2018 competed?
The extent of competition for W9124D19F2018 was full and open competition.
On GovTribe
See this award's full record
- Every transaction and funding action
- The awardee's other awards and teaming partners
- Similar awards and recompete opportunities
- Ask GovTribe AI about this award