Top 100 Contractors in NAICS 541910: Marketing Research and Public Opinion Polling, FY2023
Parent companies by net contract obligations Oct 1, 2022 – Sep 30, 2023 Code page on GovTribe
The top 10 won 62% of FY2023 NAICS 541910 contract dollars
Ranking facts
- Contract obligations
- $313,043,400 Net of deobligations, by contracts coded NAICS 541910
- Contractors
- 190 Parent companies with an obligation
- Largest contractor
- Omnicom Group Inc. $59.4 million, 17.2% of obligations
- Data as of
Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV
Full ranking
| Rank | Contractor | Net obligations | Share | Trend |
|---|---|---|---|---|
| 1 |
Omnicom Group Inc.
|
$59,356,806 | ||
| 2 | $40,946,002 | |||
| 3 |
Telaforce LLC
Top agencies
|
$25,496,230 | ||
| 4 | $21,564,208 | |||
| 5 | $13,972,871 | |||
| 6 | $13,002,812 | |||
| 7 | $11,658,567 | |||
| 8 | $10,424,196 | |||
| 9 | $9,257,266 | |||
| 10 | $8,645,176 | |||
| 11 | $8,284,904 | |||
| 12 |
CIC Research, Inc.
Top agencies
|
$5,878,416 | ||
| 13 | $5,553,522 | |||
| 14 |
Communicatehealth Inc
|
$5,296,010 | ||
| 15 | $4,356,911 | |||
| 16 | $4,278,251 | |||
| 17 | $4,039,250 | |||
| 18 | $3,973,705 | |||
| 19 | $3,408,507 | |||
| 20 | $3,352,510 | |||
| 21 | $2,664,438 | |||
| 22 | $2,546,429 | |||
| 23 | $2,414,566 | |||
| 24 |
KGB Media, LLC
Top agencies
|
$2,216,666 | ||
| 25 | $2,078,159 | |||
| 26 |
Naxion Inc.
Top agencies
|
$1,893,464 | ||
| 27 |
Applied Memetics, LLC
Top agencies
|
$1,260,664 | ||
| 28 | $1,199,211 | |||
| 29 |
Hispanispace LLC
Top agencies
|
$1,111,203 | ||
| 30 |
C230 Consultores
Top agencies
|
$1,009,089 | ||
| 31 |
Daniel J. Edelman Inc.
Top agencies
|
$901,321 | ||
| 32 | $900,000 | |||
| 33 |
Tetra Tech, Inc.
Top agencies
|
$898,699 | ||
| 34 |
NCS Pearson Inc.
Top agencies
|
$889,323 | ||
| 35 | $887,430 | |||
| 36 | $850,000 | |||
| 37 |
Digitalibiz, LLC
Top agencies
|
$819,558 | ||
| 38 |
LPE Strategy LLC
Top agencies
|
$779,983 | ||
| 39 |
Octane LLC
Top agencies
|
$746,194 | ||
| 40 |
Marketing for Change Co.
Top agencies
|
$707,903 | ||
| 41 |
Opinion Research Business International LLC
Top agencies
|
$669,471 | ||
| 42 |
Sos International LLC
Top agencies
|
$551,486 | ||
| 43 |
Barbaricum LLC
Top agencies
|
$547,901 | ||
| 44 | $508,157 | |||
| 45 | $501,021 | |||
| 46 | $470,255 | |||
| 47 |
Techcet CA, LLC
Top agencies
|
$461,000 | ||
| 48 |
Black Knight Data & Analytics LLC
Top agencies
|
$435,000 | ||
| 49 |
Fiserv, Inc.
Top agencies
|
$423,300 | ||
| 50 |
A-G Associates, Inc.
Top agencies
|
$391,659 | ||
| 51 |
Advanced Survey Design, LLC
Top agencies
|
$383,504 | ||
| 52 |
Exodyne, Inc.
Top agencies
|
$349,885 | ||
| 53 |
Evrima Research LLC
Top agencies
|
$331,969 | ||
| 54 |
Davis Research LLC
Top agencies
|
$297,277 | ||
| 55 | $259,389 | |||
| 56 |
Retail Data LLC
Top agencies
|
$256,976 | ||
| 57 |
Sermo Inc.
Top agencies
|
$250,000 | ||
| 58 |
Decision.partners Inc.
Top agencies
|
$249,900 | ||
| 59 |
Widener-Burrows & Associates Inc.
Top agencies
|
$240,780 | ||
| 60 | $240,000 | |||
| 61 | $237,800 | |||
| 62 | $228,885 | |||
| 63 |
CID Gallup CID S.A.
Top agencies
|
$224,915 | ||
| 64 | $219,121 | |||
| 65 | $210,976 | |||
| 66 | $205,000 | |||
| 67 |
Donald William Walls
Top agencies
|
$200,000 | ||
| 68 | $195,640 | |||
| 69 |
Aptive Resources LLC
Top agencies
|
$188,732 | ||
| 70 |
Pacific Research & Evaluation LLC
Top agencies
|
$183,337 | ||
| 71 |
Press Ganey Associates Inc
|
$176,484 | ||
| 72 |
LWH Enterprises Inc
Top agencies
|
$172,041 | ||
| 73 |
Gorbi Eurasia Ltd
Top agencies
|
$171,444 | ||
| 74 | $167,500 | |||
| 75 |
Telogical Systems L.L.C.
Top agencies
|
$164,160 | ||
| 76 | $156,600 | |||
| 77 |
Meltwater News US Inc
|
$151,600 | ||
| 78 | $150,000 | |||
| 79 |
Ibisworld Inc.
Top agencies
|
$148,962 | ||
| 80 |
Pollfish Inc.
Top agencies
|
$140,625 | ||
| 81 | $138,598 | |||
| 82 |
Consultores 21 USA Corp
Top agencies
|
$137,070 | ||
| 83 |
Mobile Accord Inc
Top agencies
|
$136,206 | ||
| 84 |
R-Research Limited
Top agencies
|
$135,000 | ||
| 85 |
Transunion Risk and Alternative Data Solutions Inc.
Top agencies
|
$125,000 | ||
| 86 | $124,000 | |||
| 87 |
Gohrband Consulting LLC
Top agencies
|
$119,700 | ||
| 88 | $118,266 | |||
| 89 | $115,000 | |||
| 90 | $112,500 | |||
| 91 |
Klas Enterprises LLC
Top agencies
|
$109,166 | ||
| 92 |
Surveymonkey Inc.
|
$104,639 | ||
| 93 |
ROY Morgan Research Ltd
Top agencies
|
$104,296 | ||
| 94 | $98,340 | |||
| 95 |
Escalent Inc.
Top agencies
|
$92,500 | ||
| 96 | $87,160 | |||
| 97 |
Mmgy Global, LLC
Top agencies
|
$83,600 | ||
| 98 | $80,760 | |||
| 99 |
Swisspeaks Limited
Top agencies
|
$79,250 | ||
| 100 | $76,063 |
Show 75 more
100 of 190 contractors listed here. See the rest on GovTribe.
How this ranking works
- Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
- Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $344 million obligated before deobligations, so they never pass 100%.
- Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
- Fiscal year 2023 ran Oct 1, 2022 – Sep 30, 2023. The Department of Defense reports its contract actions to FPDS about 90 days late, so a fiscal year is ranked once they're in, in February, and the list doesn't change after.
- Rank changes compare with FY2022. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
- Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list. The step from FY2022 takes the color of the rank change beside it.
- Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.
Quick answers
Who were the top 10 NAICS 541910 contractors in FY2023?
1. Omnicom Group Inc. ($59.4M), 2. National Opinion Research Center ($40.9M), 3. Telaforce LLC ($25.5M), 4. The District Communications Group LLC ($21.6M), 5. Fors Marsh Group LLC ($14M), 6. Brunet-Garcia Advertising LLC ($13M), 7. The Gallup Organization ($11.7M), 8. Madison Springfield Inc. ($10.4M), 9. Ipsos Public Affairs, LLC ($9.26M), 10. Research Triangle Institute ($8.65M).
On GovTribe
Research every contractor on this list
- Every contract, task order and IDV they hold
- Their subsidiaries, teammates and competitors
- Open opportunities they're positioned for
- Alerts when they win new work