Top 100 Contractors in NAICS 541910: Marketing Research and Public Opinion Polling, FY2023

Parent companies by net contract obligations Oct 1, 2022 – Sep 30, 2023 Code page on GovTribe

The top 10 won 62% of FY2023 NAICS 541910 contract dollars

Ranking facts

Contract obligations
$313,043,400 Net of deobligations, by contracts coded NAICS 541910
Contractors
190 Parent companies with an obligation
Largest contractor
Omnicom Group Inc. $59.4 million, 17.2% of obligations
Data as of

Contract actions from FPDS (SAM.gov). How the rankings work · Download all 100 rows as CSV

Full ranking

Rank Contractor Net obligations Share Trend
1 $59,356,806
Rank history: #31 in FY2021, #11 in FY2022 and not on the FY2024–FY2025 lists; up 10 since FY2022.
2 $40,946,002
Rank history: not on the FY2021–FY2022 lists, #1 in FY2024 and #1 in FY2025; up 122 since FY2022.
3
Telaforce LLC 2 awardees
$25,496,230
Rank history: #2 in FY2021, #2 in FY2022, #2 in FY2024 and #3 in FY2025; down 1 since FY2022.
4 $21,564,208
Rank history: #1 in FY2021, #1 in FY2022, #6 in FY2024 and #8 in FY2025; down 3 since FY2022.
5 $13,972,871
Rank history: #10 in FY2021, #3 in FY2022, #8 in FY2024 and #24 in FY2025; down 2 since FY2022.
6 $13,002,812
Rank history: #13 in FY2021, #14 in FY2022 and not on the FY2024–FY2025 lists; up 8 since FY2022.
7 $11,658,567
Rank history: #24 in FY2021, #18 in FY2022, #14 in FY2024 and not on the FY2025 list; up 11 since FY2022.
8 $10,424,196
Rank history: #27 in FY2021, #22 in FY2022, #35 in FY2024 and not on the FY2025 list; up 14 since FY2022.
9 $9,257,266
Rank history: #3 in FY2021, #4 in FY2022, #13 in FY2024 and #25 in FY2025; down 5 since FY2022.
10 $8,645,176
Rank history: #9 in FY2021, #5 in FY2022, #10 in FY2024 and #9 in FY2025; down 5 since FY2022.
11 $8,284,904
Rank history: #7 in FY2021, #7 in FY2022, #7 in FY2024 and #11 in FY2025; down 4 since FY2022.
12 $5,878,416
Rank history: #11 in FY2021, #12 in FY2022, #11 in FY2024 and #7 in FY2025; unchanged since FY2022.
13 $5,553,522
Rank history: #8 in FY2021, #13 in FY2022, #15 in FY2024 and #10 in FY2025; unchanged since FY2022.
14 $5,296,010
Rank history: #5 in FY2021, #6 in FY2022, #9 in FY2024 and #12 in FY2025; down 8 since FY2022.
15 $4,356,911
Rank history: #4 in FY2021, #9 in FY2022, #3 in FY2024 and #5 in FY2025; down 6 since FY2022.
16 $4,278,251
Rank history: not on the FY2021–FY2022 lists, #4 in FY2024 and #4 in FY2025; new.
17 $4,039,250
Rank history: #38 in FY2021, #26 in FY2022, #19 in FY2024 and #22 in FY2025; up 9 since FY2022.
18 $3,973,705
Rank history: #25 in FY2021, #15 in FY2022, #17 in FY2024 and #51 in FY2025; down 3 since FY2022.
19 $3,408,507
Rank history: #12 in FY2021, #8 in FY2022, #27 in FY2024 and #2 in FY2025; down 11 since FY2022.
20 $3,352,510
Rank history: #17 in FY2021, #17 in FY2022, #12 in FY2024 and #19 in FY2025; down 3 since FY2022.
21 $2,664,438
Rank history: #23 in FY2021, #21 in FY2022, #28 in FY2024 and #16 in FY2025; unchanged since FY2022.
22 $2,546,429
Rank history: #19 in FY2021, #25 in FY2022, #26 in FY2024 and #40 in FY2025; up 3 since FY2022.
23 $2,414,566
Rank history: #16 in FY2021, #16 in FY2022, #23 in FY2024 and #15 in FY2025; down 7 since FY2022.
24 $2,216,666
Rank history: #28 in FY2021, #24 in FY2022, #24 in FY2024 and #17 in FY2025; unchanged since FY2022.
25 $2,078,159
Rank history: #26 in FY2021, #20 in FY2022, #20 in FY2024 and #21 in FY2025; down 5 since FY2022.
26 $1,893,464
Rank history: #41 in FY2021, #23 in FY2022, #21 in FY2024 and #20 in FY2025; down 3 since FY2022.
27 $1,260,664
Rank history: not on the FY2021 list, #34 in FY2022, #43 in FY2024 and not on the FY2025 list; up 7 since FY2022.
28 $1,199,211
Rank history: #40 in FY2021, #35 in FY2022, #36 in FY2024 and #41 in FY2025; up 7 since FY2022.
29 $1,111,203
Rank history: #66 in FY2021, #80 in FY2022, #46 in FY2024 and not on the FY2025 list; up 51 since FY2022.
30 $1,009,089
Rank history: #21 in FY2021, #19 in FY2022 and not on the FY2024–FY2025 lists; down 11 since FY2022.
31
Daniel J. Edelman Inc.
$901,321
Rank history: #14 in FY2021, #10 in FY2022 and not on the FY2024–FY2025 lists; down 21 since FY2022.
32 $900,000
Rank history: #81 in FY2021, #33 in FY2022, #51 in FY2024 and #30 in FY2025; up 1 since FY2022.
33 $898,699
Rank history: #33 in FY2021, #36 in FY2022, #38 in FY2024 and #26 in FY2025; up 3 since FY2022.
34
NCS Pearson Inc.
$889,323
Rank history: #15 in FY2021, #56 in FY2022, #29 in FY2024 and not on the FY2025 list; up 22 since FY2022.
35 $887,430
Rank history: #39 in FY2021, #31 in FY2022, #80 in FY2024 and #37 in FY2025; down 4 since FY2022.
36 $850,000
Rank history: not on the FY2021 list, #94 in FY2022, #34 in FY2024 and #44 in FY2025; up 58 since FY2022.
37 $819,558
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
38
LPE Strategy LLC
$779,983
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
39 $746,194
Rank history: #34 in FY2021, #37 in FY2022 and not on the FY2024–FY2025 lists; down 2 since FY2022.
40
Marketing for Change Co.
$707,903
Rank history: not on the FY2021–FY2022 lists, #25 in FY2024 and #28 in FY2025; new.
41
Opinion Research Business International LLC
$669,471
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
42 $551,486
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
43 $547,901
Rank history: not on the FY2021 list, #38 in FY2022, #45 in FY2024 and #42 in FY2025; down 5 since FY2022.
44 $508,157
Rank history: not on the FY2021–FY2022 lists, #52 in FY2024 and not on the FY2025 list; new.
45 $501,021
Rank history: not on the FY2021 list, #44 in FY2022 and not on the FY2024–FY2025 lists; down 1 since FY2022.
46 $470,255
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; up 67 since FY2022.
47 $461,000
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
48
Black Knight Data & Analytics LLC
$435,000
Rank history: #61 in FY2021, #55 in FY2022 and not on the FY2024–FY2025 lists; up 7 since FY2022.
49 $423,300
Rank history: not on the FY2021 list, #47 in FY2022, #50 in FY2024 and not on the FY2025 list; down 2 since FY2022.
50 $391,659
Rank history: not on the FY2021–FY2022 lists, #54 in FY2024 and not on the FY2025 list; new.
51 $383,504
Rank history: #57 in FY2021, #50 in FY2022, #55 in FY2024 and #39 in FY2025; down 1 since FY2022.
52 $349,885
Rank history: #46 in FY2021, #52 in FY2022 and not on the FY2024–FY2025 lists; unchanged since FY2022.
53 $331,969
Rank history: #65 in FY2021, #41 in FY2022, #32 in FY2024 and not on the FY2025 list; down 12 since FY2022.
54 $297,277
Rank history: #44 in FY2021, #48 in FY2022, #88 in FY2024 and not on the FY2025 list; down 6 since FY2022.
55 $259,389
Rank history: #86 in FY2021, #58 in FY2022 and not on the FY2024–FY2025 lists; up 3 since FY2022.
56
Retail Data LLC
$256,976
Rank history: #74 in FY2021, #60 in FY2022 and not on the FY2024–FY2025 lists; up 4 since FY2022.
57 $250,000
Rank history: #90 in FY2021, #88 in FY2022, #69 in FY2024 and not on the FY2025 list; up 31 since FY2022.
58 $249,900
Rank history: #58 in FY2021, #49 in FY2022 and not on the FY2024–FY2025 lists; down 9 since FY2022.
59
Widener-Burrows & Associates Inc.
$240,780
Rank history: not on the FY2021–FY2022 lists, not on the FY2024 list and #91 in FY2025; new.
60 $240,000
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
61 $237,800
Rank history: not on the FY2021 list, #46 in FY2022 and not on the FY2024–FY2025 lists; down 15 since FY2022.
62 $228,885
Rank history: not on the FY2021–FY2022 lists, #65 in FY2024 and not on the FY2025 list; new.
63 $224,915
Rank history: not on the FY2021–FY2022 lists, #47 in FY2024 and #87 in FY2025; up 51 since FY2022.
64 $219,121
Rank history: #68 in FY2021, not on the FY2022 list and not on the FY2024–FY2025 lists; returned.
65 $210,976
Rank history: #71 in FY2021, #69 in FY2022, #71 in FY2024 and not on the FY2025 list; up 4 since FY2022.
66 $205,000
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
67 $200,000
Rank history: #69 in FY2021, #70 in FY2022 and not on the FY2024–FY2025 lists; up 3 since FY2022.
68 $195,640
Rank history: #54 in FY2021, #65 in FY2022, not on the FY2024 list and #50 in FY2025; down 3 since FY2022.
69
Aptive Resources LLC
$188,732
Rank history: not on the FY2021–FY2022 lists, #74 in FY2024 and #53 in FY2025; new.
70
Pacific Research & Evaluation LLC
$183,337
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
71 $176,484
Rank history: #51 in FY2021, not on the FY2022 list and not on the FY2024–FY2025 lists; up 91 since FY2022.
72
LWH Enterprises Inc
$172,041
Rank history: not on the FY2021 list, #39 in FY2022 and not on the FY2024–FY2025 lists; down 33 since FY2022.
73 $171,444
Rank history: not on the FY2021–FY2022 lists, #40 in FY2024 and not on the FY2025 list; new.
74 $167,500
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
75
Telogical Systems L.L.C.
$164,160
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
76 $156,600
Rank history: #47 in FY2021, #42 in FY2022 and not on the FY2024–FY2025 lists; down 34 since FY2022.
77 $151,600
Rank history: #85 in FY2021, #78 in FY2022 and not on the FY2024–FY2025 lists; up 1 since FY2022.
78 $150,000
Rank history: not on the FY2021–FY2022 lists, not on the FY2024 list and #72 in FY2025; new.
79
Ibisworld Inc.
$148,962
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
80 $140,625
Rank history: #43 in FY2021, #45 in FY2022, #49 in FY2024 and #43 in FY2025; down 35 since FY2022.
81 $138,598
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
82 $137,070
Rank history: not on the FY2021–FY2022 lists, not on the FY2024 list and #55 in FY2025; new.
83
Mobile Accord Inc
$136,206
Rank history: not on the FY2021–FY2022 lists, #57 in FY2024 and not on the FY2025 list; new.
84 $135,000
Rank history: not on the FY2021–FY2022 lists, #61 in FY2024 and #59 in FY2025; new.
85
Transunion Risk and Alternative Data Solutions Inc. Through Trans Union LLC
$125,000
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
86 $124,000
Rank history: not on the FY2021–FY2022 lists, #83 in FY2024 and not on the FY2025 list; new.
87 $119,700
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
88 $118,266
Rank history: not on the FY2021–FY2022 lists, #92 in FY2024 and #80 in FY2025; up 34 since FY2022.
89 $115,000
Rank history: #91 in FY2021, #83 in FY2022, #62 in FY2024 and not on the FY2025 list; down 6 since FY2022.
90 $112,500
Rank history: #82 in FY2021, #81 in FY2022, #93 in FY2024 and #61 in FY2025; down 9 since FY2022.
91 $109,166
Rank history: #83 in FY2021, #82 in FY2022 and not on the FY2024–FY2025 lists; down 9 since FY2022.
92 $104,639
Rank history: #79 in FY2021, #91 in FY2022 and not on the FY2024–FY2025 lists; down 1 since FY2022.
93
ROY Morgan Research Ltd
$104,296
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
94 $98,340
Rank history: #92 in FY2021, #86 in FY2022, #96 in FY2024 and not on the FY2025 list; down 8 since FY2022.
95 $92,500
Rank history: #93 in FY2021, #89 in FY2022, #99 in FY2024 and not on the FY2025 list; down 6 since FY2022.
96 $87,160
Rank history: not on the FY2021–FY2022 lists, #60 in FY2024 and #66 in FY2025; new.
97 $83,600
Rank history: not on the FY2021–FY2022 lists, #78 in FY2024 and not on the FY2025 list; new.
98 $80,760
Rank history: not on the FY2021–FY2022 lists and not on the FY2024–FY2025 lists; new.
99 $79,250
Rank history: not on the FY2021 list, #97 in FY2022 and not on the FY2024–FY2025 lists; down 2 since FY2022.
100 $76,063
Rank history: not on the FY2021–FY2022 lists, #63 in FY2024 and #94 in FY2025; new.
Show 75 more

100 of 190 contractors listed here. See the rest on GovTribe.

How this ranking works

  • Source: every contract action FPDS records (as published on SAM.gov) in the period, as GovTribe received it.
  • Amounts are net obligations: what was obligated, less what was deobligated. Shares are of $344 million obligated before deobligations, so they never pass 100%.
  • Parent companies: each action counts under the ultimate parent its award record names, or under the awardee when it names none, so no dollar counts twice. Parents of the same name (Inc., LLC and the like aside) count as one company, since FPDS records a company's parent under more than one UEI over time. GovTribe corrects a few parents and names by hand; see the corrections.
  • Fiscal year 2023 ran Oct 1, 2022 – Sep 30, 2023. The Department of Defense reports its contract actions to FPDS about 90 days late, so a fiscal year is ranked once they're in, in February, and the list doesn't change after.
  • Rank changes compare with FY2022. "New" marks a company outside that period's top 500, and "Returned" one of those that was on an earlier fiscal year's list.
  • Rank lines show each company's rank on every fiscal year's list since FY2021, #1 at the top, on a scale that gives the top of the list more room. A dashed stretch spans years it wasn't on the list. The step from FY2022 takes the color of the rank change beside it.
  • Placeholder recipients FPDS uses when it names no company ("Miscellaneous Foreign Contractors" and the like) aren't ranked.

Quick answers

Who were the top 10 NAICS 541910 contractors in FY2023?

1. Omnicom Group Inc. ($59.4M), 2. National Opinion Research Center ($40.9M), 3. Telaforce LLC ($25.5M), 4. The District Communications Group LLC ($21.6M), 5. Fors Marsh Group LLC ($14M), 6. Brunet-Garcia Advertising LLC ($13M), 7. The Gallup Organization ($11.7M), 8. Madison Springfield Inc. ($10.4M), 9. Ipsos Public Affairs, LLC ($9.26M), 10. Research Triangle Institute ($8.65M).

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