BLN LLC

BLN LLC, doing business as Bln24, an SBA 8(a)-certified minority-owned and Asian-Pacific American-owned digital creative agency headquartered in McLean, Virginia, operates as a prime contractor on federal creative services, marketing, and IT modernization work (46% of recent awards) and as a subcontractor to larger systems integrators (54%), with significant exposure to set-aside vehicles and substantial indefinite delivery capacity anchored by two multi-billion-dollar OASIS+ seats and an $85 million HRSA marketing BPA.

Bln24's capability portfolio centers on digital media production, user experience design, marketing campaigns, creative communications, analytics, and data management services for civilian federal agencies. Recent prime work includes a $14.97 million Competitive 8(a) delivery order from the Centers for Medicare and Medicaid Services for a Spanish-language Medicare Open Enrollment multimedia education campaign (time and materials pricing, performance through July 2027); a $10.26 million Total Small Business delivery order from the Defense Health Agency for strategic communications support to the Shared Services Center (performance through September 2030); a $6.98 million labor-hours delivery order from the U.S. Census Bureau for Center for Economic Studies support (performance through February 2029); a $4.5 million definitive contract from the Census Bureau for MAF/TIGER cloud migration research; and a $16 million CMS Market Notice Production Services order (firm fixed price, performance through March 2029) where SCI reporting shows FY2024 invoiced labor of $1.5 million across 5.5 FTEs with approximately 47% of contractor hours subcontracted.

Customer concentration is heavily skewed toward civilian agencies, with the Department of Agriculture Food and Nutrition Service accounting for 39 awards (67% of recent award count, predominantly grant sub-awards under the Child and Adult Care Food Program flowing through Pennsylvania Department of Education as prime grantee). By potential value, the Department of Education Institute of Education Sciences dominates at $2 billion (the PRESTO indefinite delivery vehicle awarded in February 2023 for education research and statistics task orders with no set-aside, extended through February 2028), followed by the Department of Agriculture's Rural Housing Service CIO at $48 million (a Data Warehouse Information Technology and Transformation single-award BPA awarded September 2025, Total Small Business set-aside, performance through May 2030). The U.S. Census Bureau places 10 awards worth $36.3 million combined potential value; the Centers for Medicare and Medicaid Services, 2 awards at $31 million combined; and the Internal Revenue Service, 5 awards at $5.8 million.

Bln24 holds four parent indefinite delivery vehicles with substantial federal reach. The OASIS+ 8(a) contract (General Services Administration Federal Acquisition Service, awarded August 2025, Competitive 8(a) set-aside, multiple-award IDIQ with performance through August 2030) carries a placeholder ceiling and enables task-order competition across federal agencies. The OASIS+ Total Small Business set-aside (GSA Federal Acquisition Service, awarded April 2025, multiple-award IDIQ, performance through April 2030) likewise carries a placeholder ceiling and spans seven functional service domains (Management and Advisory, Technical and Engineering, Research and Development, Intelligence Services, Environmental Services, Facilities, and Logistics). The $85 million Health Resources and Services Administration marketing BPA (single-award, Total Small Business set-aside, awarded September 2023, performance through March 2029) provides marketing campaign services, digital media production, and communications support across HRSA's mission. A $1 billion HRSA eFAST BPA (single-award, no set-aside, awarded June 2022, performance through September 2029) delivers professional services across a broad scope. Bln24 also participates in the $2 billion Department of Education PRESTO vehicle (Institute of Education Sciences, multiple-award IDIQ, no set-aside, performance through February 2028). The Multiple Award Schedule accounts for 24 task orders worth $204.2 million combined potential value, the highest concentration across all parent vehicles.

Activity has grown substantially — 7 awards in 2022 to 24 in 2024, with 22 awards in 2025 — though dollars obligated remain modest at $59 million (2% of the $3.24 billion combined potential value across all awards). Four awards worth $16.4 million combined potential value face ultimate completion within the next twenty-four months, creating modest recompete exposure.

On subcontract work, Bln24 predominantly partners with Accenture Federal Services LLC, delivering design, digital modernization, and data support services on multiple IRS Forms Modernization procurements, IES digital modernization efforts, and Title IV student aid system support spanning 2024 through early 2026. The vendor also subs to Booz Allen Hamilton on floodplain management program transformation work requiring marketing, communications, data analytics, and web development support (awarded July 2023), and to Consolidated Safety Services on NOAA National Centers for Environmental Information scientific data stewardship and product development services (awarded April 2024). Across SCI-reportable prime contracts, subcontractors account for approximately 9% of total contractor hours, with 9 named subs reported; the vendor self-performs the majority of delivery.

SCI-reported invoiced revenue on federal service contracts above the $150,000 threshold totaled $24.5 million across FY2022–FY2024 (not full enterprise revenue or total federal revenue), with substantial year-over-year growth: $485 thousand on 3.8 FTEs in FY2022, $7.6 million on 15.3 FTEs in FY2023, and $16.4 million on 48.6 FTEs in FY2024. Government-paid hourly rates on these contracts ranged from $40.17/hr at the tenth percentile to a median of $149.81/hr and $280.65/hr at the ninety-percentile, reflecting a mix of junior administrative labor and senior professional services delivery. The vendor's corporate structure includes two subsidiaries: Concept24 LLC (minority-owned small disadvantaged business) and BLN Fors Marsh JV LLC (joint venture entity, both with matching minority and Asian-Pacific American ownership designations).

Bln24 competes predominantly under 8(a) set-asides and Total Small Business set-asides for prime contracts, with recent Competitive 8(a) and 8(a) Sole Source awards representing the majority of prime dollar value. The vendor's pursuit posture targets civilian agency creative services, marketing, and IT modernization work where small disadvantaged business set-asides are prevalent, complemented by subcontract work under systems integrators on larger federal IT transformation programs.

BLN24's main purpose is to modernize communications for the government. BLN24 is a digital creative agency that is an 8(a) minority-owned small disadvantaged business (SDB). We add value by merging our commercial and government experience to create award-winning solutions for clients with the most important missions globally. BLN24 is a first-class communication, marketing, and technology agency for federal agencies and Fortune 500 companies.