BLN LLC

BLN LLC, doing business as Bln24, is an SBA 8(a)-certified minority-owned and Asian-Pacific American-owned digital creative agency based in McLean, Virginia, that delivers video production, marketing campaigns, strategic communications, data analytics, and IT modernization services to federal agencies as both a prime contractor (44% of recent awards) and subcontractor (56%). The firm competes predominantly under set-aside vehicles — most prime awards carry 8(a) Sole Source, Competitive 8(a), or Total Small Business designations — and operates as a limited liability partnership structured with three named subsidiaries: Concept24 LLC, BLN Fors Marsh JV 2.0 LLC, and BLN Fors Marsh JV LLC, all of which carry minority-owned and small disadvantaged business certifications.

Bln24's prime capability portfolio centers on motion picture and video production (22 awards), marketing consulting (5 awards), custom computer programming (4 awards), and administrative management consulting (4 awards). Representative prime work includes a $16 million delivery order from the Centers for Medicare and Medicaid Services for market notice production services (awarded November 2023, extending through March 2029, with FY2024 invoicing of $1.5 million across 5.5 FTEs and FY2025 shifting to 2.8 FTEs and $1.4 million with a shift to higher-skilled labor mix and rates rising from $133/hr to $241.50/hr), a $14.97 million Competitive 8(a) delivery order from CMS for a Spanish Language Medicare Open Enrollment multimedia campaign (awarded July 2024, performing in West McLean, Virginia through July 2027 on time-and-materials pricing), a $10.26 million Total Small Business delivery order from the Defense Health Agency for Shared Services Center strategic communications support (awarded September 2025, performing in Frederick, Maryland through September 2030), and a $1.7 million Total Small Business delivery order from the National Oceanic and Atmospheric Administration for video production serving NOAA Fisheries Office of Communications (awarded September 2026, performing in West McLean through September 2031). The Census Bureau and CMS together anchor Bln24's prime revenue base, with Census Bureau work spanning application support, quality assurance, data archiving, geographic data modernization, and design services across multiple single-award and 8(a) sole-source definitive contracts.

Customer concentration runs heavily to Census Bureau (10 awards, $36.3 million combined potential value) and food and nutrition service accounts (43 awards from USDA Food and Nutrition Service). The two rankings diverge sharply: by dollar value, the Department of Education's Institute of Education Sciences dominates at $2 billion combined potential (2 awards under the PRESTO IDIQ), followed by USDA Rural Housing Service Chief Information Office at $48 million (1 award), Census Bureau at $36.3 million, and CMS at $31 million combined potential (2 awards); by award count, USDA Food and Nutrition Service represents 45% of all recent awards (43 of 95 total) but those awards are sub-awards to Pennsylvania Department of Education related to the Child and Adult Care Food Program (CACFP) and do not generate six-figure prime contracting revenue. This tension reflects Bln24's role as both a direct federal prime and a feeder subcontractor on larger government programs.

Bln24 holds seats on multiple governmentwide vehicles. The General Services Administration Multiple Award Schedule carries 25 task orders worth $205.9 million combined potential value, making it the largest sourcing platform. The vendor sits on the OASIS+ Total Small Business IDIQ (awarded April 2025, $999.999 billion ceiling, performance through April 2030) and the OASIS+ 8(a) Competitive set-aside IDIQ (awarded August 2025, same $999.999 billion ceiling placeholder, performance through August 2030). Bln24 also holds a $85 million single-award Blanket Purchase Agreement with the Health Resources and Services Administration for marketing campaign services (awarded September 2023, performing nationwide through March 2029), a $48 million single-award BPA with USDA Chief Information Office for data warehouse IT and transformation services (awarded September 2025, performing through May 2030), a $2 billion multiple-award IDIQ with the Department of Education Institute of Education Sciences under PRESTO (awarded February 2023, performing through February 2028), and a $1 billion single-award BPA with HRSA under the eFAST vehicle (awarded June 2022, performing through September 2029). The firm also participates in smaller vehicles including The Professional Services Schedule (4 task orders), ProTech 2.0 Satellite Domain (1 task order), and Alliant II (1 task order).

Activity has grown from 7 awards in 2022 to a peak of 24 in 2024, with 22 in 2025 and 15 recorded in 2026 year-to-date. Four awards with potential value of $18.6 million reach ultimate completion within the next twenty-four months, presenting moderate recompete exposure. The combined potential value across all recent awards is $3.24 billion, though only $59.8 million (2% of potential) has been obligated to date — a signal that many IDVs and BPAs remain task-order vehicles rather than funded commitments.

On SCI-reported federal service contracts, Bln24 invoiced $35.9 million across 60 records (45 as prime, 15 as named subcontractor) spanning FY2022 through FY2025. Prime invoicing grew from $485 thousand across 3.8 FTEs in FY2022 to $11.4 million across 110 FTEs in FY2025, indicating significant workforce expansion and likely reflects hiring and task-order scaling on larger vehicles. Government-paid hourly rates on prime contracts ran a median of $168.60/hr, with 10th percentile at $34.67/hr and 90th percentile at $282.63/hr, suggesting a mixed skill and labor-category mix from junior support work through senior design and program management. Across SCI-reportable prime contracts, Bln24 self-performed approximately 89% of contractor hours, with an average subcontractor share of 11% and 17 named subs engaged; this indicates Bln24 typically builds and staffs its own delivery teams rather than operating as a pure teaming firm, though selective subcontracting — principally to Accenture Federal Services LLC and Booz Allen Hamilton — occurs on larger modernization and analytics engagements.

In its subcontractor role, Bln24 delivers marketing, communications, data analytics, web development, and research services to Accenture Federal Services on IRS Forms Modernization, Title IV student aid support, IES digital modernization, and related modernization work (9 named sub-awards since January 2024), and to Booz Allen Hamilton on NOAA NESDIS National Centers for Environmental Information scientific data stewardship and FEMA floodplain management program support (2 named sub-awards). Bln24 also receives federal grant sub-awards (43 recorded sub-awards from Pennsylvania Department of Education related to CACFP reimbursement and commodity management), though the grant awards are pass-through USDA payments to school and care-providing facilities rather than consulting or production engagements by Bln24 itself.

BLN24's main purpose is to modernize communications for the government. BLN24 is a digital creative agency that is an 8(a) minority-owned small disadvantaged business (SDB). We add value by merging our commercial and government experience to create award-winning solutions for clients with the most important missions globally. BLN24 is a first-class communication, marketing, and technology agency for federal agencies and Fortune 500 companies.