UNSPSC 80172200: Sponsorships

Within a business or professional context, refers to a person or organization with some sort of responsibility for another person or organisation as for example a supporter of an event, activity, or person for product/service marketing or other objectives.

UNSPSC 80172200 Sponsorships is a Class code that captures direct financial and in-kind support agreements between corporations, nonprofits, and other entities and state or local public bodies to fund or promote specific public programs, events, facilities, or venues. State and local governments use this code to solicit naming rights for parks and public infrastructure, title sponsorships for festivals and seasonal events, program and conference sponsorships, and facility or equipment sponsorship arrangements where the sponsor receives marketing recognition, signage, logo placement, and audience access in return for monetary or in-kind contribution. Recent solicitations show a mix of issuing bodies including cities (Doral and Kissimmee, Florida; Holly Springs, Georgia; Peoria, Arizona), state agencies (Kentucky Horse Park within the Tourism Arts & Heritage Cabinet; Florida Department of the Lottery; Kentucky Department of Education; Kentucky Energy and Environment Cabinet), and special-purpose entities. The Kentucky Horse Park appears as a repeat buyer, issuing multiple sponsorship RFPs for pavilions, the Big Barn, visitor map, Hall of Champions, and warm-up rings—suggesting a systematic approach to asset-level sponsorship procurement within a single state agency.

Recent activity concentrates in Florida and Kentucky, with the Florida Department of the Lottery and Florida municipalities posting multiple opportunities for Bright Futures Scholarship awareness partnerships and public-facility naming rights, while the Kentucky Horse Park and Kentucky state agencies posted at least six distinct sponsorship solicitations between April and August 2026. The City of Kissimmee, Florida issued an RFI for Parks & Recreation sponsorships (due September 25, 2026) alongside two title-sponsorship opportunities: the Kissimmee Festival of Lights seeking $25,000 to $50,000 investment (RFP 2026016, due August 24, 2026), and the City of Doral's Doral Central Park Naming Rights partnership (ITN 202607, due June 16, 2026) structured as a 20-year naming agreement with $175,000 to $250,000 annual financial commitment and multi-phase negotiation process. The Kentucky Horse Park's pavilion naming-rights RFP (due April 30, 2026) sought $10,000 annual sponsors for two-year minimums, while its Warm-Up Ring naming-rights solicitation (same deadline) required $50,000 cash annually or $25,000 cash plus $25,000 in-kind annually. The Kentucky Department of Education's Educators Rising Program and Conference Sponsorship (RFP 54026, due May 15, 2026) offered four tiers from $5,000 Bronze to $45,000 Presenting sponsorship levels for an event drawing 986 student registrants and 100-plus staff.