UNSPSC 80172200: Sponsorships

Within a business or professional context, refers to a person or organization with some sort of responsibility for another person or organisation as for example a supporter of an event, activity, or person for product/service marketing or other objectives.

UNSPSC 80172200 Sponsorships, a Class code, covers state and local government procurement of naming rights, facility sponsorships, and event sponsorship arrangements where jurisdictions seek corporate or organizational partners to fund or support public assets, programs, or conferences in exchange for branding, recognition, and marketing benefits. Recent state and local solicitations under this code reflect direct pursuit of recurring revenue through park and facility naming rights (such as amphitheaters, parks, barns, and pavilions), event sponsorships ranging from professional conferences to educational programs, and volunteer and program support funding structured across tiered sponsorship levels. Issuing bodies include state agencies (Kentucky Horse Park, Kentucky Cabinet for Energy and Environment, Kentucky Department of Education, Kentucky Personnel Cabinet, and Florida Department of Education), cities and municipalities (City of Doral, City of Holly Springs, City of New Smyrna Beach, City of New Braunfels), and special districts. The Kentucky Horse Park emerges as a standout repeat buyer, issuing at least twelve separate naming rights and sponsorship solicitations since February 2026 targeting everything from barn complexes to pavilions, warm-up rings, volunteer programs, and event support.

Geographic activity concentrates in Kentucky and Florida, with recent solicitations also posted in Georgia and Texas. Kentucky Horse Park sponsorships dominate the recent-opportunity block, with multiple RFPs issued April 23, 2026, for pavilion naming rights ($10,000 annually), Big Barn sponsorship ($30,000 annually in cash or $20,000 cash plus $10,000 in-kind), visitor map sponsorship ($7,500 annually), Hall of Champions ($25,000–$30,000 annually), warm-up ring naming rights ($50,000 or $25,000 cash plus $25,000 in-kind annually), and horse trailer sponsorship ($25,000 annually). In Florida, the City of Doral issued an Invitation to Negotiate (ITN) in May 2026 for Doral Central Park naming rights with a financial commitment range of $175,000 to $250,000 and a twenty-year initial term, while the Kentucky Cabinet for Energy and Environment solicited conference sponsorships with five tiers ranging from $200 to $10,000 (RFP due July 31, 2026). Sponsorship structures typically require cash commitments (often tiered), acceptance of notarized compliance affidavits, and evaluation on responsiveness, vendor background, and sponsorship quality on 100-point scales with 80-point minimum thresholds. Multi-year terms with renewal options are standard, and benefits commonly include signage, website recognition, digital and social media placement, discounted facility rental, and complimentary passes.