KHP SPONSORSHIP - Kentucky Horse Park Campground: Mini Golf

The Kentucky Horse Park, an agency of the Commonwealth of Kentucky within the Tourism, Arts & Heritage Cabinet, is issuing a Request for Proposal (RFP) soliciting corporate and individual sponsorships for a newly constructed 18-hole mini golf course at the Kentucky Horse Park Campground in Fayette County. The sponsorship opportunity targets entities seeking marketing exposure to diverse audiences, including affluent equestrians and general visitors, with the facility projecting over 40,000 camping visits annually across its 260 campsites. Respondents may select from multiple sponsorship tiers: individual hole sponsorships ($1,500 cash or $1,000 cash plus $500 in-kind), front or back nine sponsorships ($12,500 or $11,000 cash plus $1,500 in-kind), all 18 holes sponsorship ($24,000 or $22,000 cash plus $2,000 in-kind), picnic tables with logo umbrellas ($2,500), park benches with sponsor placards ($2,000), and golf cart amenity sponsorships ($1,000), with up to 30 total sponsorships available. In exchange for sponsorship, the Kentucky Horse Park will provide sponsor identification on facility signage, hole placards, or bench and umbrella placards; allow placement of sponsor promotional materials in the campground; permit sponsorship marketing designation (but not "official sponsor" status per KRS 45A.097); provide up to two passes to the Kentucky Horse Park; and provide four annual rounds of mini golf. The sponsorship term is a minimum of one year with four optional one-year renewal periods, and all sponsorship fees must be paid entirely in cash. Proposals must be submitted via the Vendor Self Service website by January 6, 2026, at 3:00 PM. Evaluation will be conducted on a 100-point scale assessing responsiveness to solicitation (20 points), respondent background and compatibility with the Kentucky Horse Park mission (20 points), and sponsorship response including items or monetary offerings (60 points), with a minimum score of 80 required for acceptance.

Respondents must submit a notarized affidavit confirming compliance with Kentucky campaign finance laws, provide evidence of financial stability to fulfill sponsorship obligations, and disclose any final determinations of violation of specified state statutes within the previous five years. The Kentucky Horse Park reserves the right to reject respondents whose branding, image, or mission conflicts with the agency's goals or mission. No specific set-aside designations or restrictions on organization types are identified in the procurement documentation. There is no identified incumbent vendor or current contractor for this newly constructed facility debuting in Spring 2026. The sponsorship opportunity accommodates a range of investment levels, with individual hole sponsorships beginning at $1,000 (cash plus in-kind combination) and comprehensive all-18-holes sponsorships reaching $24,000, allowing flexibility for sponsors of varying financial capacity to participate.