KHP sponsorship - pavilion naming rights

The Kentucky Horse Park, a state agency within the Tourism, Arts & Heritage Cabinet, has issued a Request for Proposal seeking naming rights sponsors for covered pavilion structures throughout the park's grounds in Lexington, Kentucky. Five pavilion sponsorships are available through this procurement opportunity, with responses due by April 30, 2026, at 3:00 PM via the Vendor Self Service website. Interested respondents must demonstrate their ability to provide an annual cash fee of $10,000 per year for a minimum initial contract term of two years, with two additional optional two-year renewal terms available. Specific pavilions will be mutually determined between the successful respondent and the Kentucky Horse Park. The sponsor is responsible for all costs associated with naming rights signage on both the exterior and interior of the pavilion. Evaluation of technical responses will be scored by the Kentucky Horse Park Commission evaluation committee based on three criteria: responsiveness to the solicitation (20 points), respondent background and information (20 points), and the quality of the naming rights response detailing items or monetary offerings (60 points), with a minimum score of 80 required for consideration.

Sponsorship benefits include facility naming rights approved by the Kentucky Horse Park Commission, one minimum exterior sign, website recognition with a live link to the respondent's website, logo placement on digital signage and visitor center video boards, the ability to place promotional brochures in the visitor center, and a minimum of one annual social media post on Facebook and Instagram. Additional benefits include the ability to purchase discounted meeting space at 25 percent off once annually, the opportunity to host educational programs on park grounds as mutually agreed upon, and five complimentary park passes upon request. The procurement document does not identify any specific set-aside designations, restrictions on respondent types, disadvantaged enterprise requirements, incumbent vendors, or existing infrastructure integration requirements. Interested parties seeking additional information should contact Karla DiNardo at karla.dinardo@ky.gov. The total award value for each pavilion sponsorship is $10,000 annually, with potential contract value reaching $100,000 per sponsorship over the initial two-year term plus optional renewal periods.