KHP SPONSORSHIP - Barn Sponsor

The Kentucky Horse Park, operating under the Tourism Arts & Heritage Cabinet of the Commonwealth of Kentucky in Fayette County, is issuing a Request for Proposal (RFP) to secure barn sponsorships for newly constructed and planned equestrian facilities. The procurement seeks eight sponsorships for barns featuring 100 stalls each (measuring 10' x 12'), with two barns completed in Fall 2024 and four additional barns scheduled for completion in Fall 2026. Sponsors will receive marketing exposure at a facility hosting over 200 annual events and attracting 1.7 million visitors, targeting both general audiences and affluent equestrians. Sponsorship terms require a minimum one-year commitment with two optional one-year renewal periods. Sponsorship fees may be structured as cash only at $40,000 annually, in-kind products (stall mats and/or stalls) subject to Kentucky Horse Park approval, or a combination of cash and in-kind contributions. Marketing benefits include facility signage identification, website recognition with live links, digital and video board placement, two annual social media posts, brochure placement, display exhibit opportunities, 25 percent discounted meeting space, employee educational access, and five annual park passes. Proposals must be submitted by September 12, 2025, at 3:00 PM through the Vendor Self Service website and must include a signed solicitation cover page, title page with contact information, table of contents, notice of deviations, background information, notarized affidavit, and sponsorship rights response. Evaluation will be conducted on a 100-point scale assessing responsiveness to the solicitation (20 points), respondent background and information (20 points), and sponsorship response including monetary or in-kind offerings (60 points), with a minimum score of 80 required for acceptance.

No set-aside designations or restrictions targeting specific organization types, disadvantaged enterprises, or minority-owned businesses are identified in this solicitation. No incumbent vendor or current contractor information is provided. The Kentucky Horse Park retains the right to terminate any awarded agreement at its discretion with 30 days' notice, with prorated reimbursement for sign fabrication and installation costs over the remaining agreement duration. The annual sponsorship investment ranges from $40,000 for cash-only arrangements to in-kind contributions valued at sponsorship levels yet to be determined through individual negotiation with respondents. No formal bidders' conference or mandatory site visit is referenced in the solicitation materials.