Rodeo Sponsorship

East Texas A&M University's Procurement Services is seeking a vendor to provide comprehensive rodeo sponsorship services through Request for Proposal (RFP) Number B260001. The procurement targets a three-year contract with potential one-year renewals, focusing on identifying, negotiating, and securing sponsorship, advertising, promotional, and broadcast opportunities for the university's Rodeo program. Key deliverables include managing sponsorship assets such as event sponsorships, arena signage, broadcast placements, apparel patches, and hospitality packages. The selected vendor will be responsible for identifying potential sponsors, preparing proposals, securing written agreements, and providing invoicing and collection support. Respondents must propose a compensation model, which could include commission rates, flat fees, or a hybrid approach, and will be required to provide periodic settlement statements to the university. The proposal is due on October 1, 2025, at 3:00 PM Central Time, with expectations for a detailed submission that demonstrates capability in sponsorship management and relationship development.

The RFP places significant emphasis on utilizing Historically Underutilized Businesses (HUBs), with statewide HUB goals ranging from 11.2% to 32.9% depending on the contract type. Respondents must complete a comprehensive HUB Subcontracting Plan and demonstrate a strategic approach to meeting these diversity and inclusion requirements. While specific award values are not explicitly stated, the contract's scope suggests potential for substantial revenue generation through sponsorship acquisition. The procurement appears open to various types of vendors with expertise in sports sponsorship, marketing, and revenue generation, with a preference for firms that can demonstrate a track record of successful sponsorship development in collegiate athletic programs. The university's approach indicates a desire to partner with a vendor that can not only secure sponsorships but also enhance the visibility and financial sustainability of the Rodeo program through strategic partnerships and innovative marketing approaches.