Orlando Magic, LTD Single Source

The State of Florida, specifically the Department of the Lottery operating in Leon County, has issued a single-source contract opportunity with Orlando Magic, LTD focused on promoting the Bright Futures scholarship program. The strategic partnership aims to increase awareness and participation in the scholarship program through several targeted engagement initiatives, including interactive FAFSA nights, events featuring Bright Futures alumni and Magic basketball personalities, and comprehensive social media campaigns designed to generate awareness and collect student testimonials. The contract was announced on December 22, 2025, with a submission deadline of December 29, 2025, and will be awarded pursuant to Rule 53ER07-55(8)(a) of the Florida Administrative Code. Key deliverables include developing interactive educational events, creating social media content, and producing testimonial materials that highlight the Bright Futures scholarship program. Potential vendors must be prepared to submit a formal written protest within 72 hours of electronic posting on the Department of Management Services' Vendor Information Portal, and any protest must be accompanied by the required protest bond as prescribed by Florida Statute Section 24.109(2)(a).

The contract appears to be a non-competitive, single-source award directly to Orlando Magic, LTD, without explicit set-aside designations or restrictions for disadvantaged enterprises. The anticipated contract term is three years with an estimated total contract value of $420,000. No incumbent vendors are mentioned beyond the proposed partner Orlando Magic, LTD. The procurement does not specify detailed integration requirements with existing infrastructure or technology. Potential respondents should be prepared to demonstrate capabilities in educational outreach, social media campaign development, and event coordination specifically targeting student awareness of scholarship opportunities. The award will be made directly to Orlando Magic, LTD, suggesting this is a unique partnership opportunity rather than a traditional competitive procurement process.