KHP SPONSORSHIP - Herd and Equine Team Sponsorship

The Kentucky Horse Park, an agency of the Commonwealth of Kentucky attached to the Tourism, Arts & Heritage Cabinet, is soliciting sponsorships for its Herd and Equine Team under RFP 665, with proposals due August 21, 2026 at 3:00 p.m. via the Vendor Self Service website. Up to 25 sponsorships are available across multiple categories, with contribution levels ranging from $3,750 to $30,000 depending on category and sponsorship type.

Sponsors may provide support through cash contributions, in-kind products, or a combination. Sponsorship categories include Equipment, Supplements, Hay/Feed/Bedding, Tack, Muzzles, Stall Mats, Stable/Paddock Supplies/Services, Saddles, Helmets, Grooming/Wellness Products/Services, Structures/Gates/Fencing, and Cooling Fans/Heaters. The Kentucky Horse Park maintains approximately 75 resident horses requiring care from 30–35 staff, operates on 1,200 acres, and hosts over 200 events annually across 180 show days, attracting approximately 2.3 million visitors and competitors worldwide.

The minimum contract term is one year with two optional one-year renewal periods. Sponsors at the $7,500 or higher level receive facility signage, website recognition with live links, logo placement on digital signboards and video boards, brochure and promotional-material distribution in the Visitors' Center, two annual social media posts, display space opportunities, 25% discounted meeting space, educational hosting opportunities, and up to five annual facility passes. Sponsors below $7,499 receive signage, website recognition, video board placement, promotional material distribution, and up to two annual passes. All sponsors may use the Kentucky Horse Park logo and state they are sponsors of the Herd & Equine Team but cannot claim official-sponsor status per state regulations.

Proposals are evaluated on a 100-point scale: responsiveness to solicitation (20 points), respondent background and compatibility with Kentucky Horse Park mission (20 points), and sponsorship response detailing items or monetary contributions (60 points). A minimum score of 80 points is required for acceptance. The Kentucky Horse Park reserves the right to reject sponsors whose branding, image, or mission conflicts with agency goals. Contact Karla DiNardo at karla.dinardo@ky.gov for inquiries.