KHP SPONSORSHIP - Event Sponsor

The Kentucky Horse Park, an agency within the Tourism Arts & Heritage Cabinet, is seeking event sponsorship opportunities through a Request for Proposal (RFP) soliciting sponsors for up to 10 events per year. The procurement allows for sponsorship levels ranging from Bronze ($500 per event) to Series Sponsor ($10,000 for up to five event dates), with the solicitation open from September 27, 2025, to October 3, 2025, at 15:00. Sponsors can fulfill sponsorship requirements through cash contributions, in-kind product donations, or a combination of both, with a minimum in-kind product value of $500 per event. The proposal will be evaluated based on three key criteria: responsiveness (20 points), respondent background (20 points), and sponsorship response (60 points), with a minimum score of 80 required for consideration. Deliverables include marketing exposure, facility signage, website recognition, social media promotion, and up to five park passes. The contract term is a minimum of one year with potential for two additional one-year renewals. Sponsors are expected to provide products that satisfy specific organizational needs, with the Kentucky Horse Park retaining sole discretion in evaluating proposed contributions.

The RFP does not explicitly specify set-aside designations or restrictions on responding organizations. The Kentucky Horse Park anticipates attracting sponsors interested in reaching a diverse audience, including over 1.7 million annual visitors and an affluent equestrian demographic across more than 200 annual event dates. While specific incumbent vendors are not mentioned, the park seeks sponsors who can provide meaningful contributions that align with their organizational objectives. The sponsorship opportunities cover a broad range of potential monetary and in-kind contributions, with sponsorship levels extending from $500 to $10,000, providing flexibility for organizations of various sizes and capacities. No specific technology integration requirements are noted in the documentation. The solicitation is geographically focused on Fayette County, Kentucky, and targets organizations capable of providing valuable sponsorship that enhances the Kentucky Horse Park's event programming and visitor experience.