KHP SPONSORSHIP - Hall of Champions

The Kentucky Horse Park, an agency within the Commonwealth of Kentucky's Tourism Arts & Heritage Cabinet, is soliciting sponsorship responses for the Hall of Champions facility through a Request for Proposal (RFP). The Hall of Champions is a barn and paddock area that houses legendary horses and features a covered gazebo barn viewing area with daily expert presentations and visitor engagement opportunities. One sponsorship opportunity is available, with proposals due by April 30, 2026, at 15:00 via the Vendor Self Service website. The sponsorship agreement contemplates a minimum term of two years with two additional two-year renewal options. Respondents may structure their sponsorship contribution as either $30,000 cash annually or $25,000 cash plus $5,000 in in-kind products annually. The Kentucky Horse Park evaluates proposals based on financial structure, proposed term, exclusivity requests, marketing initiatives, and financial stability of the corporate partner, with scoring requirements of 80 points or above for acceptance. Selected sponsors will receive facility signage with their logo, website recognition with a live link, digital and video board rotation, social media promotion (minimum two posts annually), discounted meeting space (25% off), complimentary facility passes (up to five), and authorization to use "Sponsor of the Kentucky Horse Park Hall of Champions" in promotional materials.

Respondents must submit a notarized Required Affidavit for Bidders, Offerors, and Contractors; evidence of financial stability; background information; and details of any previous sponsorship experience. The Commonwealth of Kentucky reserves the right to reject any respondent whose branding, image, or mission conflicts with the agency's goals or mission. No specific set-aside designations for disadvantaged enterprises are mentioned in the available documentation. No incumbent vendors or current contractors are identified in the RFP materials. The Kentucky Horse Park operates 200+ events annually and attracts over 1.7 million visitors, providing sponsors with extensive exposure to diverse audiences including affluent equestrians and international visitors. The sponsorship opportunity carries a projected award value ranging from $25,000 to $30,000 annually, depending on the structure selected by the winning respondent, with a minimum two-year commitment and potential for up to six years of total engagement through renewal options.